In a world where traditional print media is struggling and ad blockers are becoming more popular, many companies and brands are looking for new ways to advertise and generate revenue. The Wyoming Casper Star-Tribune has now turned to 360-degree advertising from the virtual reality advertising company OmniVirt.
The Casper Star-Tribune is a US-based Wyoming local newspaper that is working with OmniVirt to provide customers with 360-degree video ads. The first of these is Edgeworth Real Estate, which has made a virtual reality trip for a house for sale.
The 360 ​​degree panoramic tour allows the user to tap into different rooms and explore the 360 ​​degree panorama of the room. The report shows that consumers use 360-degree video ads more than traditional static ads, and 360-degree images are better at getting users to click on advertising content, up to 300%.
Sean Johnson, advertising director of The Casper Star-Tribune, said: “Our sales strategy depends on how we can attract customers. Our customers are happy to be the only real estate agent for Casper to offer this experience. Better yet, the average customer. The click rate doubled to 0.44% and the house sold within two weeks."
OmniVirt said that its advertising platform has the advantage of allowing small local publishers, such as Casper Star-Tribune in Wyoming, to offer its customers new compelling formats such as VR and AR. The company previously provided a platform for companies such as EasyJet and Jaguar to create VR ads.
OmniVirt CEO Brad Phaisan said: "We are seeing more and more publishers investing heavily in their O&O attributes to reduce their reliance on social giants such as Facebook and Snapchat. 360° ads are publishers investing One of the areas. We are very excited to see small publishers like Casper Star-Tribune take full advantage of the trend of immersive content,"
Casper Star-Tribune plans to work with other customers, such as car dealerships, to launch other 360-degree video ads on its website and other online media.
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