During the AWE2017 exhibition, a well-known Internet TV manufacturer exhibited "Magic Cube" projection products at the show, which opened the way for the projection of the Internet TV manufacturers' product lines. The brands such as Komi, Colevision and Nuts will continue to exert their efforts. Under the competition of many brands, smart projection is quietly emerging as a new hot spot. In the next two years, it will probably usher in a period of large-scale outbreak.
Rapid development of the industry is expected to usher in the outbreak
In recent years, China’s smart projection industry has maintained an unstoppable momentum of development. In terms of shipments, in 2015, domestic smart projection shipments totaled 561,000 units and the growth rate was rapid. The quarterly shipment growth rate was stable at between 30% and 40%. In 2016, the total number of sales in the industry exceeded 700,000 units, and the market size will reach 3.16 billion yuan, a growth rate of 145% from the previous quarter. It is expected that sales will exceed 1 million in 2017 and sales will reach 7 billion, achieving a milestone leap.
Behind the explosive growth of the smart projection industry is the fierce game between domestic and foreign brands. At present, Lenovo, ZTE and other IT giants continue to force home smart projection market, LG, BenQ, NEC and other established projector manufacturers have also launched new products to seize the market. However, in the midst of fierce competition, new domestic brands still have impressive results. “No screen TV†pioneer and home-use intelligent projection industry’s leading brand, Mimi, has won the championship both domestically and globally, relying on excellent technical strength and excellent product quality, and has become a strong leader in the industry.
The V pigeon intelligent video projection developed by Beijing Blue Crystal Video Technology Co., Ltd. has become a rising star in the field of smart projection. V pigeon intelligent video projection has many functions. After connecting Wi-Fi, V pigeon equipment can video and video calls, including point-to-point and multi-point video; it also has home theater and home monitoring functions. Connected to a mobile phone equipped with V-Video Video App. The camera can rotate 360 ​​degrees, the video image is played through the projector, and auto focus. Compared with cell phone video, its image is more stable, larger, and has a wider range of application and has a great market potential.
V pigeon smart video projection has a variety of functional advantages
In recent years, smart projection has emerged, and it has begun to capture the market share of large-screen TVs because of its unique advantages. Take V pigeon intelligent video projection as an example, it has the characteristics of small size, convenient use, easy portability and powerful functions, which makes it possess the inherent advantages of seizing the market.
First, judging from the 80-inch and larger TVs currently on the market, both the price and the installation and transportation have encountered bottlenecks. On the one hand, the prices are high and the cost is high; on the other hand, the volume is relatively large. It is not convenient to handle and it is difficult to enter your own home. Both of these factors have an unparalleled advantage over the V pigeon smart projection.
Secondly, from a functional point of view, V pigeon smart video projection has been optimized and upgraded, and teachers or parents can use projection functions, play educational courses and education PPT, etc., so that children do not need to bow down to learn, both to protect the child's cervical spine and protect vision. At the same time this product also has a two-way dialogue function, when children miss their parents in the school and parents can video, so that children and parents have a good communication bridge. This product also has the characteristics of ease of use and portability. It can train adults, learn yoga, fitness, dance and other courses, giving people the feeling of immersive. In addition, V pigeon smart video projection has a monitoring function, can help parents to check the child's performance at any time, put an end to the occurrence of school violence, so that parents feel more at ease.
It can be seen that the powerful function of V pigeon intelligent video projection poses a great threat to traditional projectors and TVs. It has obvious advantages in the current booming education market and is likely to become a “dark horse†in the field of smart projection. Take the lead.
The market needs to nurture technology needs to tackle
Although smart projection has many advantages, as a new thing, its market share is still growing. In order to achieve volume explosion, smart projection must solve the most critical consumer cognitive issues. The increase in consumer awareness is not an overnight task, nor is it a matter of a company, but it requires the participation of all participants in the industry. Work hard. Visible, to strengthen the all-round, three-dimensional propaganda in the field of smart projection, comprehensively improve the product's visibility, reputation, so that more and more consumers understand, recognize the smart projection, has become a top priority. At present, Kamitsu Technology clearly defines its products as "non-screen TVs." This concept makes it clear that intelligent projection is no longer an auxiliary, toy-based product. Instead, it is a product that is equal to or even replaces television. Consumer perception of smart projection changes. Smart projection production companies have gradually cultivated the market and continuously enhanced the consumers' experience on the products. By comparing them in multiple ways, they can ensure the gradual and stable establishment of consumer cognition.
In addition, technology research and development is the core of the development of smart projection. As a technology product, the core competitiveness of smart projection is technology, and the bottleneck is also technology. The ever-increasing price war will only make the industry into a quagmire and it will be difficult to sustain it. Only a solid technological breakthrough will be the way to win. Companies should invest their profits in further research and development to continuously promote product technology and quality and form a virtuous circle. If companies give up their sense of quality and take the low-end route, it will be difficult for companies to achieve sustained and healthy development.
In short, V pigeon intelligent video projection adapts to the booming trend of the current education market, and with the expansion of the education market also ushered in the spring of development. However, the development of science and technology is endless and there is no end to the technological innovation of smart projection. It can be expected that with the continuous advancement of VR and AR technologies, in the near future, smart projection may be integrated with VR and AR technologies to bring more brilliant audiovisual experiences to people.
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