Service Occupies the Market and Creates Brand Influence——An Interview with Xia Hongfeng, General Manager of Zhejiang Yiyuan Electric

Someone once said: “Reading the business logic of Zhejiang people is better than reading a Harvard book for ten years.” Zhong Pengrong, a well-known economist, once also lamented: “Zhejiang’s market awareness is very strong and people will look for opportunities. At the same time, Zhejiang businessmen have an unyielding persistence. The spirit is never satisfied, but also likes to set new goals for themselves, not relying on, trusting in the market, believing in yourself, and strong independence, these have created the success of Zheshang." In China's huge electrical sales market The charm of Zhejiang merchants has always been obvious. They are active in all major cities and work hard for their livelihoods and development. This is also true of Xia Hongfeng, who is a native of Lishui, Zhejiang Province. He began his career in 1991 with the electrical industry. He once worked in management, production, and sales. He also represented several big brands in the industry in 2003. Great performance.

Xia Hongfeng - General Manager of Zhejiang Yiyuan Electric Co., Ltd. Yuanyuan Electric was incorporated in 2008 and is a high-tech enterprise specialized in the development, production, marketing and service of electrical products. Main production and operation of regulated power supply (AVR), uninterruptible power supply (UPS), inverter power supply (INV), emergency power supply (EPS), power supply, photovoltaic inverter, intelligent circuit breakers, LED lighting, transformers and other products . The company has nearly 500 production employees, more than 60 technical backbones, more than 20,000 square meters of standard workshops, and a total industrial output value of more than RMB 70 million in 2009. It has already built an industrial park covering an area of ​​100 mu and also owns a Shenzhen Science and Technology Co., Ltd. Jingning Yiyuan Co., Ltd. and Wenzhou Yiyuan Import & Export Trading Co., Ltd. are three wholly-owned subsidiaries.

As a new emerging enterprise in China's power industry, after years of accumulation, One Dollar Electric has grown into one of the largest domestic manufacturers with the highest self-regulator ratio. The company selects materials from silicon steel, cuts to iron core, and heat treats. , With coil winding and plane processing, the use of advanced technology within the industry to ensure the quality and cost advantages of each product.

Service captures the market

Since its inception, One Dollar has always adhered to the business philosophy of “seeking development through science and technology and seeking efficiency through quality”, actively explored and introduced advanced technologies at home and abroad, continuously improved management level, improved production technology, improved product quality, and enriched product categories. The ever-changing needs of users, sincere and sincere service to users, society and employees, to create a "one dollar" brand. The company has a variety of advanced production and testing equipment, strict quality management standards and perfect after-sales service system, in the same industry took the lead through the ISO9001 quality management system, and has obtained a number of CE and other quality certification. However, the quality certification is only the basic requirement for product quality. In the actual production process, one dollar strives for excellence, and strives to lead the industry in terms of quality, function, price, and delivery time. “Because of the relatively large number of export sales before, we have started faster in the international market competition.” Xia Hongfeng said that through the growth in the past two years, One Dollar Electric has made a good breakthrough in Canada, Italy, Australia, and Russia. No matter in terms of brand or product quality, it has been greatly recognized by foreign customers.

Xia Hongfeng believes that sincerity is the motto of the company's operations, it is a fundamental measure of a company's own quality and accomplishment, and it is also a magic weapon for companies to participate in various market competitions. At present, One Dollar Electric has set up six major centers for marketing, technology, production, logistics, finance, and administration, and has always revolved around the values ​​of "good faith and commitment to change," and provides customers with "higher and more" with quality and efficiency. Special, better" service. One Yuan Electric deeply understands the pulse of the power industry and continuously provides the industry with the best solutions. This is not only a one-yuan goal, but also a faithful commitment.

Brand influence <br> <br> Xiahong Feng believes that the comprehensive development of enterprises can not just stay in front, must have long-term plans and arrangements, in order to learn from each other in the market competition. How to quickly establish a one-brand brand and expand the brand's influence has become a top priority for corporate development.

Xia Hongfeng keenly captured the power of the media. In recent years, as companies have deepened their understanding of the brand, some powerful Chinese companies are beginning to market various resources and export Chinese brands and Chinese brand culture. How to expand and deepen the market and how to convey the slogan that embodies the essence and core of the brand to consumers is also becoming a problem that many brands are thinking about and implementing. "HC Network 2012 electric industry top ten selection" activity hosted by the HC Network, has successfully held six sessions, has long been an important platform for electric companies to promote the brand. In 2012, Yuanyuan Electric relied on the company's strong professional technology, internationalized and rigorous scientific management process, and its own huge brand base advantage. It registered for the third time to participate in the top ten selection activities, and has now successfully advanced to the “Top Ten Persons” and "Top Ten National Brands" is the top 30 of the two awards. It is about to enter the stage of expert review and accept more rigorous tests by professional judges. It is believed that with the strength of "One Dollar Electric" and the outstanding leadership of General Manager Xia Hongfeng, one dollar will surely reach the top ten. Strong, won awards, cast a glorious moment of corporate glory!

In the face of the infinite challenges of the future, Xia Hongfeng firmly promises: One yuan Electric will have strong technical strength, complete product lineup, and professional services to win the trust of all customers, create a competitive electrical group, and strive to become electrical Industry's best system provider!