Ovid Cloud and China Electronic Information Industry Federation jointly launched the industry's first "2016 Big Screen Ecological Operation Big Data Blue Book." According to data from the Blue Book, the number of OTT terminals (including boxes) in 2015 reached 165 million units. It is estimated that by 2020, the number of OTT terminals will exceed 400 million units, and over 70% of Chinese households use OTT terminals to watch programs.
The average duration of a single Internet TV terminal is 5.04 hours per day, which is higher than the 4.18 hours (CMS statistics) of a traditional TV terminal. This shows that Internet TV viewing time is longer and the audience is more sticky. Some of the original behavior on the PC and the mobile terminal returned to the living room and moved to the Internet TV screen.
In Internet TV terminals, the proportion of users viewing time is tilted to the Internet on demand behavior. The data shows that the single-terminal on-demand behavior takes 2.77 hours, which is 0.5 hours longer than the traditional live broadcasting behavior. The on-demand Internet behavior preempted the user's time on the TV terminal, and formed a time for users to scramble.
The three major video applications on the OTT side covered 11.75 million daily live terminals, which was comparable to the traditional live TV channels. However, the average daily viewing time of a single channel or application was different. The TOP3 video application was broadcast at a single OTT endpoint for an average of 3.2 hours per day, which is much higher than 1.2 hours for the three traditional live TV channels. This just shows that the traditional live TV channel has a short residence time due to frequent channel switching, while the OTT on-demand channel has stronger user stickiness and enduring power.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Report shows that the domestic smart TV and box inventory will exceed 400 million in 2020
According to the large-screen blue book data, in June 2016, the OTT monthly active terminal covered 236 million users, and the daily active terminal covered 153 million users. At present, the mobile Internet market is over 600 billion yuan in size, mobile internet users are 620 million, and per capita contribution is about 1,000 yuan per year. According to this calculation, the market size of the OTT terminal will reach 230 billion, but it is far from being achieved. It can be said that the OTT market is a high-value blue ocean market yet to be developed. The average duration of a single Internet TV terminal is 5.04 hours per day, which is higher than the 4.18 hours (CMS statistics) of a traditional TV terminal. This shows that Internet TV viewing time is longer and the audience is more sticky. Some of the original behavior on the PC and the mobile terminal returned to the living room and moved to the Internet TV screen.
In Internet TV terminals, the proportion of users viewing time is tilted to the Internet on demand behavior. The data shows that the single-terminal on-demand behavior takes 2.77 hours, which is 0.5 hours longer than the traditional live broadcasting behavior. The on-demand Internet behavior preempted the user's time on the TV terminal, and formed a time for users to scramble.
The three major video applications on the OTT side covered 11.75 million daily live terminals, which was comparable to the traditional live TV channels. However, the average daily viewing time of a single channel or application was different. The TOP3 video application was broadcast at a single OTT endpoint for an average of 3.2 hours per day, which is much higher than 1.2 hours for the three traditional live TV channels. This just shows that the traditional live TV channel has a short residence time due to frequent channel switching, while the OTT on-demand channel has stronger user stickiness and enduring power.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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