When it comes to VR, most people think of htc vive, Oculus Rift, PlayStation VR, the three mainstream VR devices. However, the combined sales of these three products cannot be compared to the low-end VR products with a single “hundred yuan†level. According to data from the international data company IDC, in the Chinese VR market, 96.2% of the product price is below 200 yuan, and above 5,000 yuan it only accounts for 0.8% of the market share.
At present, VR equipment is divided into three levels, the first category, a variety of mobile phone boxes represented by Google Cardboard, the price of 9.9-1000 +; second type, VR one machine represented by big friends, the price of 600-4000 +; The third category is consumer-grade headphones based on the mainstream VR devices HTC Vive, Oculus Rift, and PlayStation VR. The price is 3000-8000+. From the aspect of sales volume, domestic VR shipment channels are concentrated on e-commerce, comparing sales data on JD.com and Tmall. VR products with a price below 200 yuan account for 90%, 500-1000 yuan account for 4%, and 3000-4000 yuan. 2%, more than 4,000 yuan accounted for 4%.
The top ten sales are about 100 yuan VR mobile phone boxes
Even if people know that the use of tens or hundreds of VR products does not give a true VR experience, they are still willing to spend a small amount of money to taste, even if these low-cost "VR mobile phone boxes" can only be used to watch panoramic video. VR experience. In response to this trend, Zheng He, IDC research manager, said that in 2015, VR is still a relatively unfamiliar concept for most Chinese consumers. In 2016, VR quickly became popular, and many consumers wanted to experience VR. However, most of them would not immediately start high-end VR, or start with relatively inexpensive Cardboard products. The poor user experience of low-end products has resulted in the loss of potential VR users. The serious problem of "bad money drives out good money" in the industry.
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