Although the current halo of the domestic real estate market is gradually fading away, the high profit rate of the real estate industry still attracts bigwigs from all walks of life. In the recent month, the home appliances industry has performed particularly well in this area. Both manufacturers and sales chain channels have rushed to the real estate industry.
Suning and Supor compete for land
On June 27th, at the site of the most intense land auction in Beijing since the New Deal, there was a familiar and unfamiliar name—Suning Real Estate, which competed with 15 real estate companies for the Chongwenmen vegetable market plot. In the end, Guangzhou Fengqi won 710 million yuan, and the land premium rate reached 140%. Although Suning Property did not succeed in taking land, it also marked the beginning of its march from the Nanjing real estate base to the core cities.
Sun Enlong, the new CEO of Beijing Suning, once stated that Suning will start building a large number of self-built stores this year, which means its own business and its own business. This is also an important part of Suning's strategy for the next decade. From this point of view, this time it seems to take place.
For this move, Suning Appliance Group appears to be very low-key, saying that it is not a climate yet, and does not want to make too much of a statement. However, according to the reporter's understanding, Suning Appliance Group has been engaged in real estate development at Nanjing Base Camp for many years. It has not only developed a large number of commercial residential projects, but also the headquarters building itself.
Cooperately, Supor Electric, known for its small household appliances, took crazy ground in Shenyang last month, and its momentum was rather fierce. The starting price of a piece of land on the north side of Puhe Avenue was 930 yuan/square meter, and Supor raised the reserve price to 1000 yuan/square in one breath. In meters, after Supple had no price, Supor put it easily into the bag.
Midea Electric announces real estate
At the 2011 Boao Real Estate Forum, the group’s real estate project director Tan Yao threw a blockbuster: Midea Group will then focus on developing real estate into third and fourth-tier cities.
“Because of the high cost of land acquisition in the first and second tier cities, and the current general restrictions on purchases, the next three or four tier cities will be the focus of the group’s acquisition of land.†Tan Yao said that apart from continuing to acquire land around the headquarters of Guangdong Foshan, The Group will also focus on acquiring land in Zhuzhou and the western regions, and the products will be mainly residential and hotel-based.
According to the reporter's understanding, the US-based real estate development group established in 2004 focused on real estate development and involved in golf course operations and commercial plazas. It has now completed layouts in Hunan, Guizhou and Jiangsu.
Professor Weibo broke the news "magical real estate"
Recently, a micro-blog by economist and visiting professor Huang Lijun of Tsinghua University has attracted the attention of the industry:
“Seven wolves do real estate, the United States do real estate, Haier do real estate, Youngor do real estate, Suning do real estate, Gome do real estate, Supor do real estate, Gree do real estate, Glanz do real estate, Aokang do real estate, Wahaha do real estate, Xizhi Lang do real estate, Oaks do real estate, Great Wall mattresses do real estate, Changhong appliances do real estate, Wuliangye, Langjiu, Shuijingfang, and Alibaba are all doing real estate... Amazing real estate ah, let 72 trips all come together.â€
This Weibo has reached more than 1,500 retransmissions and it has become one of Sina's most popular microblogs. Among the many well-known brands of Professor Huang, the reporter found that most enterprises related to the household appliance industry accounted for the majority.
In fact, Haier, Midea, Gree, Hisense, etc. established real estate companies in 2002, 2004, 1991, and 1995, respectively, and operated for many years, playing a blood transfusion role in the development of home appliance business.
With the recent emergence of more home appliance companies' real estate ambitions, Gree Real Estate, which was listed in 2009 as a successful backdoor, and Changhong, which had realized its layout many years ago, almost all home appliance giants have placed their own pieces in real estate.
â— Expert Analysis
Real estate high profits attract home appliance manufacturers
Although the home appliance industry invests heavily in media advertising, Midea Group has been the sponsor of the Spring Festival Evening News for eight consecutive years, but it cannot deny that the home appliance industry has always been a relatively low profit margin industry.
"Although the real estate industry is not in full swing now, there is a risk of entering the real estate industry, but the risk of not going out to the home appliance industry is even greater." This morning, Luo Qingqi, a senior expert in household electrical appliance industry and a senior director of Poller Consulting, said in an interview that the current situation , Household appliances companies with cash balances to do real estate or to avoid the risk of the industry as a means, because the home appliance industry gross profit is too low, and the impact of rising costs is too great.
According to data from Changjiang Securities, as of May this year, the total income from the main business of the domestic household appliances manufacturing industry totaled 406.692 billion yuan, a year-on-year increase of 16.41%, and the growth rate slowed slightly. This is mainly due to the small profitability caused by cost pressures. Due to the decline.
According to Hong Shibin, deputy director of the China Home Appliances Commercial Association Marketing Committee, the home appliance industry has a high level of maturity and a low profit margin. The overall industry's profit margin is between 3% and 5%. A slight increase in costs can cause losses to the company. Especially since the beginning of this year, the costs of raw materials and labor have increased significantly, and the internal digestion of home appliance companies has become more and more difficult. The rise in non-price-earning profits has shrunk, and the price competition has become too fierce.
Although real estate hits a policy crackdown, it is still a highly profitable industry. “If companies such as Poly, Vanke and other companies have a profit of more than 10%, if they are high-end residential projects, the profit cap will be lost.†The profit rate of high-end residential projects is basically 30%.
In the face of financing difficulties and the tightening of bank loans, real estate companies face large and small capital problems, while the household appliances industry is less affected by this, which is one of the reasons for their killing the property market.
Suning and Supor compete for land
On June 27th, at the site of the most intense land auction in Beijing since the New Deal, there was a familiar and unfamiliar name—Suning Real Estate, which competed with 15 real estate companies for the Chongwenmen vegetable market plot. In the end, Guangzhou Fengqi won 710 million yuan, and the land premium rate reached 140%. Although Suning Property did not succeed in taking land, it also marked the beginning of its march from the Nanjing real estate base to the core cities.
Sun Enlong, the new CEO of Beijing Suning, once stated that Suning will start building a large number of self-built stores this year, which means its own business and its own business. This is also an important part of Suning's strategy for the next decade. From this point of view, this time it seems to take place.
For this move, Suning Appliance Group appears to be very low-key, saying that it is not a climate yet, and does not want to make too much of a statement. However, according to the reporter's understanding, Suning Appliance Group has been engaged in real estate development at Nanjing Base Camp for many years. It has not only developed a large number of commercial residential projects, but also the headquarters building itself.
Cooperately, Supor Electric, known for its small household appliances, took crazy ground in Shenyang last month, and its momentum was rather fierce. The starting price of a piece of land on the north side of Puhe Avenue was 930 yuan/square meter, and Supor raised the reserve price to 1000 yuan/square in one breath. In meters, after Supple had no price, Supor put it easily into the bag.
Midea Electric announces real estate
At the 2011 Boao Real Estate Forum, the group’s real estate project director Tan Yao threw a blockbuster: Midea Group will then focus on developing real estate into third and fourth-tier cities.
“Because of the high cost of land acquisition in the first and second tier cities, and the current general restrictions on purchases, the next three or four tier cities will be the focus of the group’s acquisition of land.†Tan Yao said that apart from continuing to acquire land around the headquarters of Guangdong Foshan, The Group will also focus on acquiring land in Zhuzhou and the western regions, and the products will be mainly residential and hotel-based.
According to the reporter's understanding, the US-based real estate development group established in 2004 focused on real estate development and involved in golf course operations and commercial plazas. It has now completed layouts in Hunan, Guizhou and Jiangsu.
Professor Weibo broke the news "magical real estate"
Recently, a micro-blog by economist and visiting professor Huang Lijun of Tsinghua University has attracted the attention of the industry:
“Seven wolves do real estate, the United States do real estate, Haier do real estate, Youngor do real estate, Suning do real estate, Gome do real estate, Supor do real estate, Gree do real estate, Glanz do real estate, Aokang do real estate, Wahaha do real estate, Xizhi Lang do real estate, Oaks do real estate, Great Wall mattresses do real estate, Changhong appliances do real estate, Wuliangye, Langjiu, Shuijingfang, and Alibaba are all doing real estate... Amazing real estate ah, let 72 trips all come together.â€
This Weibo has reached more than 1,500 retransmissions and it has become one of Sina's most popular microblogs. Among the many well-known brands of Professor Huang, the reporter found that most enterprises related to the household appliance industry accounted for the majority.
In fact, Haier, Midea, Gree, Hisense, etc. established real estate companies in 2002, 2004, 1991, and 1995, respectively, and operated for many years, playing a blood transfusion role in the development of home appliance business.
With the recent emergence of more home appliance companies' real estate ambitions, Gree Real Estate, which was listed in 2009 as a successful backdoor, and Changhong, which had realized its layout many years ago, almost all home appliance giants have placed their own pieces in real estate.
â— Expert Analysis
Real estate high profits attract home appliance manufacturers
Although the home appliance industry invests heavily in media advertising, Midea Group has been the sponsor of the Spring Festival Evening News for eight consecutive years, but it cannot deny that the home appliance industry has always been a relatively low profit margin industry.
"Although the real estate industry is not in full swing now, there is a risk of entering the real estate industry, but the risk of not going out to the home appliance industry is even greater." This morning, Luo Qingqi, a senior expert in household electrical appliance industry and a senior director of Poller Consulting, said in an interview that the current situation , Household appliances companies with cash balances to do real estate or to avoid the risk of the industry as a means, because the home appliance industry gross profit is too low, and the impact of rising costs is too great.
According to data from Changjiang Securities, as of May this year, the total income from the main business of the domestic household appliances manufacturing industry totaled 406.692 billion yuan, a year-on-year increase of 16.41%, and the growth rate slowed slightly. This is mainly due to the small profitability caused by cost pressures. Due to the decline.
According to Hong Shibin, deputy director of the China Home Appliances Commercial Association Marketing Committee, the home appliance industry has a high level of maturity and a low profit margin. The overall industry's profit margin is between 3% and 5%. A slight increase in costs can cause losses to the company. Especially since the beginning of this year, the costs of raw materials and labor have increased significantly, and the internal digestion of home appliance companies has become more and more difficult. The rise in non-price-earning profits has shrunk, and the price competition has become too fierce.
Although real estate hits a policy crackdown, it is still a highly profitable industry. “If companies such as Poly, Vanke and other companies have a profit of more than 10%, if they are high-end residential projects, the profit cap will be lost.†The profit rate of high-end residential projects is basically 30%.
In the face of financing difficulties and the tightening of bank loans, real estate companies face large and small capital problems, while the household appliances industry is less affected by this, which is one of the reasons for their killing the property market.
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