NXP holds a leading position in the global smart identification market

NXP Semiconductors NXP Semiconductors N. V. Recently announced that as the company continued to increase its total sales volume in all intelligent identification technology application market segments for eight consecutive quarters, its leading position in the global smart identification market was further consolidated. NXP is committed to providing end-to-end solutions that are safe, convenient, and connected, and has developed a development strategy that aims to build a complete ecosystem of smart identification applications, thus becoming e-government, transportation, and access control management. A leader in key areas such as RFID tags, infrastructure, Near Field Communication (NFC) and payment technology. In 2010, the global revenue of the three major product lines of NXP’s Smart Identification Division – secure transactions, secure identification, and tagging and verification, amounted to US$589 million and ranked first in the global smart identification market. In the first half of 2011, NXP’s smart identification business generated revenue of US$383 million. Together with the recently announced second quarter revenue of US$194 million, it established its leading position in the global market.

Mike Liard, director of RFID research at ABI Market Research, said: "We believe that NXP's support for low-frequency, high-frequency and UHF RFID frequency range is an important reason for its competitors. NXP transponder chip supports car anti-theft, security /Access control, contactless payment, ticketing, short-range wireless communication, identity cards, asset management, project-level tracking, verification, and other applications, its main application is very extensive and far-reaching."

John Devlin, head of ABI's market research company in charge of automated identification and smart card business research, said: "NXP is a leader in many of these applications, especially in the high-frequency market. In fact, considering its recent performance and in 2010, With its growth, NXP is the world's leading supplier of semiconductor solutions for smart identification technology. Its leading edge includes its RFID and security chip product line."

Globally, mobile and connectivity technologies, cloud computing, and machine-to-machine communication (M2M) authentication technologies are on the rise, and the threats to physical and network security are becoming increasingly severe; in this context, companies, governments, and end users Faced with increasing pressure. As a result, people are increasingly demanding more secure and easier-to-use interactive solutions. This creates new opportunities in many applications such as mobile payment, cloud computing identification technologies, and global supply chain object verification. With its world-leading security technology, unique product portfolio, and application-driven solutions strategy, NXP has successfully explored and developed many new markets, creating tremendous value for customers and partners. NXP partners with many industry leaders including Google, Samsung, Sony Ericsson, ZTE, Nokia, BDR, Gemalto, Oberthur, Giesecke & Devrient, and Avery Dennison to provide a strong foundation for the continuous innovation of a wider range of smart identification ecosystems stand by.

NXP, a market leader in key areas, has invested heavily in advanced technology platforms and has continued to grow its card and reader capabilities, and has developed a variety of end-to-end solutions based on its in-depth understanding of various application areas. In addition to being ranked first in the global smart identification market, NXP has also achieved market leadership in the following areas:

• The e-government market ranked first. In 91 countries that implement e-passport programs worldwide, 77 countries or 85% of e-passport programs rely on NXP's secure microcontroller products (such as SmartMXTM).

• Ranked first in the field of transportation and access control management. More than 1.2 billion people worldwide use NXP's MIFARETM technology. This technology has a market share of more than 70% in the AFC market.

• Ranked first in the field of RFID tags. NXP has more than 50% market share in the RFID market, covering the entire label market, and has performed well in the fashion and retail apparel, electronics, fast moving consumer goods, media management, and animal identification markets. NXP was recently awarded the "2011 Frost & Sullivan Customer Value Enhancement Award". This award recognizes the unique and versatile application of NXP's RFID tagging and verification business, as well as its low frequency, high frequency and UHF technologies. Extensive product portfolio recognition.

• Ranked first in the infrastructure sector. With a market share of more than 70% in infrastructure, NXP provides customers with complete contact and contactless reader system solutions for a wide range of applications such as POS terminals, access control, set-top boxes, notebook computers, and accessories.

• Ranked first in the field of NFC and mobile transactions. As a co-inventor of NFC technology, NXP has led the development and standard setting of this technology since 2002 and is able to provide customers with complete solutions including RF, security components and related software. NXP provides Google Wallet with a complete embedded secure NFC solution. Its mobile transaction technology has been adopted by the world's leading mobile phone manufacturers such as Samsung, Nokia, LG, ZTE, Sony Ericsson and Huawei.

• Ranked second in banking sector. According to the payment card business report issued by the market research company ABI in July 2011, NXP's shipment growth in 2010 was the largest. Considering that NXP won the bid in the dual-interface technology project in 2010 and continued to invest in non-contact technology, ABI expects NXP to gain more market share in the near future.

Rudiger Stroh, vice president of NXP Semiconductors and general manager of the smart identification division, said NXP’s leadership in the smart identification market is further consolidated.