At the press conference, the CEO of popular network Luo Jiangchun said that the goal of popular television is to sell 12 million units in three years, surpassing the sum of Xiaomi and LeTV.
The rhetoric is easy to say, but can things be so simple? Let's take a look at the several major elements of Internet TV.
Internet TV first had to be a TV, the appearance of the face value should be high, the screen how to get the mainstream of 4K, how to image quality in some ways can be PK Samsung Sony. Since this acquisition of the popular Siu Chi shares in TV and set-top box production has a profound skill, so this piece of popular television should be able to achieve the industry average. But to say that it is more comprehensive than Xiaomi Leshi, it is basically impossible.
The more important thing for Internet TV is to have rich and massive content. After being merged with BesTV, Oriental Pearl, a popular TV shareholder, is already the largest provider of Internet TV content and has a lot of copyrighted content. The future of popular television should be guaranteed. However, Xiaomi from Sina found a veteran media person Chen Hao, but also a heavy gold business content this piece, the previous section also found a notary company to do a notary, to prove that the content of the millet TV is far beyond the competition. LeTV also has its own uniqueness in the management of video content. Various dramas, movies, and variety shows will not be mentioned. Live sports is even more of a strength of LeTV. From Liu Jianhong to CCTV's changeover to LeTV, it has just won the Premier League in Hong Kong. Exclusive copyright, you can see music in this piece of painstaking business. Even Zhong Chaochao’s live broadcast and LeTV have all come up with invitations to “Reduce Hands†as an explanation for the guests. Let Xiao Bian want to pay for the results. It can be seen that although it is not difficult to make a content-rich Internet TV by relying on a powerful license plate, it is not difficult to go beyond the sum of Xiaomi and LeTV. At this stage, Xiao Bian can only use Oh.
Next is the man-machine interface. In this regard, the popular television will do nothing at the press conference. However, according to Xiao Bian’s experiences in using Internet TV and Internet TV boxes in recent years, whether it is the traditional household appliance enterprises, Haier, Hisense, or TCL’s products, Internet companies, Xiaomi, LeTV's products have been very mature in using remote controls to operate televisions, selecting various videos, and applications. It is not difficult to reach the average level in the industry. To say that breakthroughs, even Apple TV's new apple TV thrown at the conference in September cannot be said to be a breakthrough.
Finally, talk about the sales channel. Among the shareholders who are popular with TV, including Haier, Gome, and Haier, there are a wide range of specialty store sales channels throughout the country, not to mention Gome. With the help of these two channels in the sales channels, it is indeed better than Xiaomi and LeTV to have an advantage in the sales channel under TV online. However, after all, offline channels are others, Haier is unlikely to put the best position of its stores to popular television, Gome after all, but also in all home appliance companies seeking balance, offline sales channels will indeed be popular TV beyond the millet + LeTV has an advantage, but how much this advantage can be played is still unknown. Moreover, the growth trend of channel sales of home appliance products online is now very clear. Although the offline channels are large in quantity, they are stable in the end. If you want to get a piece of cake, you will also face difficulties.
Selling 12 million units in three years surpasses the sum of Xiaomi and LeTV. This is the most impressive moment in the Internet TV conference. It is hoped that after three years, it will be possible to open another press conference to commemorate the realization of the original rhetoric.
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