With the sound of the New Year's Day bell in 2016, the smart network set-top box ushered in a new year of development. Looking back at the development of the box industry in 2015, many factors inside and outside the industry “guided†the development of the box, the transformation and upgrading of traditional box manufacturers, and the joining of well-known Internet companies. , urging the TV box hardware and software continue to transform and upgrade, the continuous introduction of industry policies and norms, to promote the industry standard is more clear, then this year's box of how? How will it develop in 2016? The following is the year-end inventory of Tianji.com’s exclusive 2015 smart network set-top box.
External factors: Radio and television policies accelerate industry reshuffle
Recalling the events in 2015, Qingdao Sky Prawns, Beijing Mist Sky, 9.3 Victory Day Military Parade, Tu Mu won the Nobel Prize, Radio and Television Qing YunOS, and Catholic and Baby's Century Wedding... Yes, you read it right. Qing YunOS has logged in this year's big headline of science and technology. From this incident, we can see that Radio & TV has increasingly strict monitoring of boxes and smart TVs.
In 2014, after radio and television created the most stringent fashion reorganization, ten million brand-name cottages fell down, clearing the industry's regular and no-name brands, deepening rectification in 2015, and the specificization of YunOS will undoubtedly become a major event in the history of the box – since 2015. In November of this year, Radio and Television issued a document criticizing the licensee, and for the first time introduced regulations to shield 81 illegal applications from third parties. Although the openness of other Android open source systems was not affected, the network set-top box of the YunOS system became a target of public criticism. In the cleaning campaign, it became a “martyrsâ€. Many live broadcasts and on-demand software were successively dropped off from the YunOS terminal. From the event of YunOS box normalization, we can see that the box industry has a difficult development and it is not only the box industry itself that is facing softness. Hardware homogenization issues, but also policies and other issues need to be negotiated. On December 26, based on the fusion of SARFT, Huawei MediaOS and Alibaba YunOS, China’s independent innovation, safe and reliable TVOS2.0 system for smart TV operating system of the new generation was built from “the most stringent consolidation†to “application of the next rackâ€. "Door" and then "TVOS2.0 release" This means that the box industry will accelerate the reshuffle.
Intrinsic factors: hardware homogenization, birth experience, value-added services
From the hardware system development box development, in 2015 the box hardware from the beginning of the year to the end of the development of the transition from 32-bit to 64-bit hardware and software, the mainstream configuration using 1G+8G, high-end configuration using high-end 2G+16G, including processors In terms of the formation of the main camp distribution as follows: Throughout the year, the 32-bit differentiation is relatively large, and all four major chip manufacturers involved in the production of terminal products for the following combinations: Haimei Di-Haysi quad-core, Skyworth-Crystal, and Kaibol- Actions, cost-effective, mainly led by all-ambient processor, such as H3 quad-core (Haimeidi H2 quad-core,) H8 eight-core (UT egg 1S), 64 is based on Rockchip RK3368, Its end products include the three generations of Haimeidi H7, Skyworth i71S II, Kaibul Q7-4K and 64-bit Infinik i8.
The survival of the fittest, we can see from the 32-bit to 64-bit advancement of the box. In the near future, or already in 2016, the more differentiated 32-bit box will gradually be eliminated, and 64-bit will become the mainstream from the hardware. Manufacturers can choose to see the program, for now, 64-bit processors only Rockchip RK3368 thriving, homogenization of products is becoming more and more common, thousands of troops across the single-plank bridge will once again set off a box market fighting, Industry competition will also be more intense due to hardware homogenization.
Although in the near future, with the rise of 64-bit chip vendors (currently Hass 64-bit chips have formed smart TV solutions and smart TV terminal products have a certain share of competition in the market), 64-bit smart box solutions will Blooming everywhere, but how to grasp the current box market? Based on the terrible homogenization of hardware in front of consumers, the problem of “selective questioning†is being promoted. How can we better attract the eyes of consumers? Differentiated value-added services such as system firmware optimization, Bluetooth, Dolby/DTS, and local decoding have become an important measure to win the box market. Maybe not every function is required. The price of a large and complete market economy will surely rise. A good economic situation, but if the system can be properly optimized under the premise of one of the value-added services to flourish, there is always a suitable crowd to choose from in the big market, such as the Haimeidi box unique to the Blu-ray original and Blu-ray ISO The perfect navigation will win greater market competitiveness in the HD field.
Seize the living room wisdom entrance to accelerate the development of the box
Industry regulations to accelerate the industry reshuffle, hardware homogenization to intensify the price war, both inside and outside clip attack intelligent network set-top box how to rush out of a blue sky? The development of industry characteristics is accompanied by “warming for the groupâ€. From the current environment of Internet companies, it can be seen that “cluster†has become a major trend. Where does Alibaba invest in Meizu, 58 gathers, merges with U.S., merges with Ali? , TCL join the music as the ... ... each major Internet cafe "everything" but invariably accelerate the development of intelligent network box - Skyworth joint iQIYI, Sohu and other video DaZhao launch of i71S series products and S1 box, Haimeidi joint mango TV With the launch of the Mango Q series, the HTC TV has always been "invoked" with the YunOS system, and Tencent Video has partnered with hardware vendors through CIBN Internet TV Broadcasting to jointly launch Tencent Boxes and watch the big brothers playing hot in the living room. Liu Qiang East can not stand the temptation, through the Jingdong micro-joint smart entrance to seize the living room, open the smart home in advance of the layout.
2015 is over. 2016 has come. Looking at the 2016 CES, the world’s largest black technology stage, domestic smart network set-top boxes still do not get on the “Greater†seat. With the accelerated deployment of smart homes in China, is it possible? Domestic box can be as impressive as Apple TV on the international stage? Let's take a look at the box cross-assessment in 2015 to get a glimpse of the future of box development.
8 Hengping Box Overview
The industry of the box industry is not like the development of the smart TV industry. There are Internet "partners" such as video operators entering the industry. Since the start of the box industry was originally the Internet industry, the number of new box manufacturers is relatively small. Product manufacturers we can see this phenomenon - this time to participate in the Hengping box we selected in 2015 e-commerce platform is more popular a total of 8 products, including the sea Meidi, Skyworth digital, Infinik, Timmin, Jie Keke, Kaibol's 7 traditional manufacturers, and UT Starcom's 1 newcomer. In addition, from the overall hardware and price point of view, the overall box market in 2015 is still based on cost-effective, price competition in the product market during the 200 ~ 300 yuan more intense.
As can be seen from the above figure, the original chip manufacturers involved in box products in 2015 include Hass, Rockchip, Jingchen and Quanzhi, combing the time-to-market of the 8 products of 2015 and comparing the trend of the box chip, it is not difficult Found that the box chip is gradually transitioning from 32-bit to 64-bit processors. In the second half of 2015, many boxes were advertised as "64-bit processors + Android 5.1" gimmicks, and the 8-core Rockchip RK3368 The trend is the fiercest. With the gradual rise of 64-bit hardware, the Android 5.1 system has begun to enter the eyes of users. With a larger data processing bandwidth and the default running of the ART environment, it will bring a better user experience. The box will open in 2016. 64-bit hard and soft service.
The following are the 8 products for this Hengping review:
※Design (15 points)
Appearance & Work (10 points)
With the maturity of intelligent network set-top boxes and the increasing homogeneity of hardware configurations, manufacturers began to pay attention to the design of boxes in 2015. From the 8 products that participated in Hengping this year, it can be seen that the differentiation of design has become An important factor in choosing a box product. The 8 boxes participating in the design follow a simple and lightweight design. In addition to the Kaibol Q7-4K positioning utility, due to the reason of the internal hard disk, the size of the internal hard disk is relatively large. Others have their own characteristics, so consumers will have more space. As an alternative, Haimei Di's two products, the H7 Three Generations, lead the trend with the local gold metal body, and the TT box wins the eye with extreme lightness. Skyworth Sohu S1 incorporates the excess wire into its flat circular storage box design concept. The living room is more tidy, while the Infinity i8-64 continues its patented “stand-and-use†design. Jieke a+ demonstrates a three-dimensional feel with a minimalist cube design, while UT Egg 1S uses a cute egg-shaped subversion box.†Brick" appearance concept.
Of course, the appearance of color is of course important, we must also take into account the use of materials and heat problems. The metal body is easier to dissipate, and the metal can give the user a visual "high-end atmosphere" to enjoy, but if the cooling holes are concentrated and the process is properly handled, even a plastic body can do a good cooling effect and visual impact. The Hoi Mei Di H7 and Kai Bor Q7-4K also use aerospace aluminum alloy material better cooling (Koror Q7-4K built-in fan for the hard disk cooling), the former uses a matte process and the latter uses a drawing process, and Kai Bor Q7-4K work time The front with a LED display is more high-end, the rest are plastic materials, of which Skyworth Sohu S1 light-sensitive black mirror technology and mating do not feel the presence of plastic material, Infinity i8-64 is due to the bottom of the body heat dissipation The hole solves the heat problem of the plastic body.
The following is the box appearance & workmanship PK results:
Interface equipped (5 points)
The interface configuration can provide convenience for the expansion of the box and the use of the user. In particular, the built-in Android system of the intelligent network set-top box can install APPs and powerful local decoding functions through the U disk, and even some boxes have multi-channel transmissions such as Dolby, DTS, etc. Input and output port configuration becomes more important. In addition to the HDMI output and USB interface necessary for HD boxes, what is the 2015 box interface? Here are the statistics and scores of the 8 boxes that the author participated in:
From the above table, we can find that the KBoss Q7-4K has the most complete interface, and it seems that the interface of the KBoss Q7-4K is consistent with the positioning of its “4K Blu-ray playerâ€, which is too high for the average family, but for enthusiasts. It is indeed a very simple interface configuration; UT Egg 1S is slightly less than adequate, especially the lack of a LAN wired network interface, WIFI signal will be affected by the router and home environment will have signal instability, and the side of the signal such as Bluetooth And other electromagnetic waves will affect the 2.4G WIFI signal, and dual antenna than single antenna signal will be better, so the wired network interface is still necessary, but in the interface UT egg 1S independent set of physical power switch can be completely Isolated power, to achieve a true 0 power standby without having to wipe through the power; for the impact of WIFI signal 2.4G channel, Skyworth Sohu S1 box built-in dual-band WIFI including 2.4GHz and 5GHz two channels more ideal, adaptable 5GHz can Get a more stable signal. In addition, among the 8 boxes of this evaluation, we can find that the manufacturers have unique designs in the interface, such as the Haimeidi H7 three generations, the Haimeidi TT box, and the Mortimer D3 quad-core two boxes on the side of the fuselage. The interface of the edge is a USB port and TF card slot that are often wiped out. The hard drive drawer of the open Bor Q7-4K is also arranged on the side. All the other 4 boxes have all interfaces on the back.
Accessories (5 points)
In addition to some paper documents, accessories such as remote controls, HDMI cables, AV cables, and others can affect the consumer's purchase. The complete accessories, especially the HDMI and AV output cables, are particularly important and can eliminate the need for secondary purchases. Time and money, remote control is very important in the experience.
From this evaluation, we can find that 6 of the 8 mainstream products in 2015 use a standard remote controller (the so-called standard type is a remote control including a TV learning area, a functional area, and a digital area, and a minimal remote controller. Including only the functional area remote control), the proportion reached 75%. It can be seen that the standard remote controller is more popular. The author guesses that the numeric key may be faster and more convenient when entering the password. Of the 8 products in the list, 7 models all use infrared remote control. Only Skyworth Sohu S1 adopts WIFI remote control, and it also has a 3.5mm audio output at the bottom of the remote control, which can realize wireless transmissive audio at late night. In a time-sharing or noisy environment, enjoy a stunning Hollywood blockbuster. In addition, it is worth mentioning that the 8 products in this review, in addition to Skyworth Sohu S1 with No. 5 battery power supply, the rest are using everywhere to buy the No. 7 battery power supply, in contrast with the button battery powered remote control in 2014, in stark contrast, Perhaps this is the 5th or 7th battery that is easier to purchase.
The following are the comparison results of the accessory accessories:
※Hardware performance (20 points)
The hardware performance part mainly reflects the TV box through two major tests of hardware objective running and power consumption control. Although the hardware running of the box cannot be the sole basis for the customer to select the TV box, we can quantify the box through objective running. Recognizing that the 8 television boxes participating in the Hengping review have adopted 4 programs, from which we can also see TV boxes of different programs as representatives of different classes, which is of reference significance to the seller's box selection platform; Often watching video content is as short as half an hour or as long as multiple hours or even one day, so power consumption issues have to be considered. The following are the results of the TV box hardware running, power consumption, and competition:
Remarks: Since many running points are relatively close, and each time you run points, there may be randomness where the scores fluctuate up and down. Therefore, the score is divided into queues, and products that are similar to the points are grouped together. The first queue is The score is best, and the final rating is ranked by reference to the queue element.
Hardware Configuration (10 points)
From the 8 TV boxes of this Hengping review, we can see that the Hass quad-core processor (Hymetro TT box processor solution) that dominated the box cross evaluation in 2014 ranked eighth in the year's Hengping hardware running score. , But this does not mean that the performance of the box is the worst, but the performance of processors used by other manufacturers is greatly improved; the same is the Haimeidi box H7 three generations, ranked first in this hardware ranking, and from 8 The overall hardware solution of the product seems to occupy more than half of 64-bit 8-core processors, and the hardware rankings are relatively high. This also indicates that the 64-bit set-top box era is about to start in 2016.
Power Control (10 points)
Because most users use the set-top box in standby, network video platform, and network video playback, the author tested the power consumption of the set-top box under various conditions, but the network video platform and network video playback are different due to different content. The required power consumption is different. The measured data is only used as a reference. The Hengping power consumption control project is mainly based on standby power consumption.
From the measured data, it is shown that the "standby power consumption" test item of the network set-top box continues the previous year's horizontal evaluation result as "false stand-by", and in the standby condition, there will still be power consumption. In the round review, the sea The three generations of MID H7 and Timmin D3 have excellent performance, and they achieve zero power consumption during standby. In the daily use process, power consumption is also lower among the eight Hengping products; the product with the largest standby power consumption is Infinex. I8-64 bit, so if you buy Infinity i8-64 bit friends when not in use, please pull out the power adapter; although Kaibul Q7-4K and UT how much 1S standby power consumption above 1W, but these two The TV box has a physical switch, so it is possible to cut off the power without having to unplug the power adapter. The security is also better and the design is more human.
※Firmware experience (25 points)
The firmware experience includes a range of system UIs, switch speeds, controls, and third-party application extensions. A good firmware experience is essential for the consumer experience, and it is also an important element for the TV box to win the market. The firmware is not only hard "Services," such as monthly firmware updates, are also an important part of a good firmware experience.
System UI (10 points)
As the core part of the firmware, the Android version is a crucial part of the TV box. The 64-bit Android 5.1 smart TV operating system installs and runs the application in the default ART environment and can bring a faster operating experience than the 32-bit Android 4.4. The capabilities of the compatibility APP are better. Among the 8 products in this Hengping review, the three generations of Haimeidi H7, Jieke a+, and Kaiboer 7Q-4K all have built-in Android 5.1 smart TV professional system, which is fluent in terms of actual experience. The degree is still relatively good.
As another important component of the firmware, the system UI is undoubtedly an important way for the box to communicate with the user. Is the design of the UI structure of the system unreasonable and does the system comfort enough to hold up the user? The logic design, resource arrangement, fluency, etc. of the system UI can directly influence the user experience and the user to select the box. The following is the comparison and rating of the system UI of the 8 boxes.
Haimeidi H7 and Haimeidi TT are equipped with the new HiUI human-computer interaction interface, which brings together popular movie and TV recommendations, custom added applications (focusing on features such as games, movies, music, and WeChat cloud albums) and five functions. The entrance (application management, media center, play record, movie search, system setting) is on the same interface. The user can find the corresponding content service only by click of no more than 2 layers, which greatly reduces the time for the user to find the desired content. . The HiUI interface has a simple design, complete classification, and clear logic. The home page has only one page but is rich in content. There is also a one-touch direct access function. You can find almost all the operations and functional experiences of the set-top box. What you see is what you get, adults and children can easily navigate.
Skyworth Sohu S1 box home page is also only one page, using cross-brush interactive UI design, the cursor is stopped by default in the recommendation, the video, search, settings, users, applications and the corresponding detailed file data to cross the left and right partition display, user operation Experience fresh and convenient, it is still the first in the box field.
The 64-bit new Infinity i8 comes with the YunOS operating system. Its UI is also a native YunOS user interface. The operation is very smooth and it integrates recommendations, videos, games, children, shopping, applications, and tools in one interface and is on the top right. The status bar of the corner is integrated with status indications such as weather forecast, search, settings, notification prompts, network connection, and U disk storage. When the cursor moves the bottom of the UI, it can also be called by the “Call it†shortcut. The logical design is also clear and clear. It is very convenient to find the function you need.
There are four screens in total for the Temporary D3 quad-core, and system-level integration between Tencent's video (CIBN Internet TV), Tencent's games, and the system UI has been formed. They can be displayed on the second screen “video†window and the third screen “game†window. Into the relevant content services, mainly in the form of similar WIN8 Metro tile display, QQ music and WeChat cloud album at the system level fusion did not stand out, but through fast management, we can net the latter to make up, it is worth mentioning when the cursor When placed in the notification in the lower left corner (or TV assistant), all applications, one-click acceleration, and shortcut management are automatically expanded (shortcut management is similar to Haimi Dui HIUI's “One-touch direct†function, which can be used to customize the application of numeric keys. Shortcuts) The overall design of the UI interface is relatively simple, refreshing, and the structure is simple and user-friendly.
Jieke a+ is also displayed in a conventional manner using tiles. It is divided into six pages for recommendation, video, children, games, applications, and settings. It also includes historical playback, search, and custom applications. The content structure is also relatively simple. It is also very quick to find what you need.
Kai Bor 7Q-4K adopts exclusive research and development of KIUI, calendar "9" is new, after the first eight generations of perfection came to the ninth generation, won the user's favorite, KIUI 9 uses a fresh card-style UI design style, some of the burden of spending The design has been removed, leaving only the five major channels of local, music, internet, applications, and settings frequently used by users, and the innovative up-down and down-arrow keys correspond to video libraries and custom application shortcuts, as well as to the top right. Corners are an indispensable status display bar. Simple hierarchical relationships are more conducive to the operation of the elderly and children, and because the simplicity of the design occupies better system resources, the system is correspondingly more rapid.
UT Egg 1S system UI is extremely streamlined, the two-screen window displays a set of online videos, games, applications, file management, setting display content, placing the cursor on one of the windows and there will be a secondary menu display (for example, the cursor stays on the Mango TV session. There have been recently seen and movie search drop-down menus appear.) The interface is very simple and the logic is clear.
In addition to the Jeco A+ and Tempo D3 quad cores, which still use the magnetic style of 2014, this year's 8 products each have their own characteristics in the system UI, mainly from the smooth running, structural rationality and system comfort to the system. UI scores, details are as follows:
Switching speed (5 points)
Switching speed is related to the boot loading application, while the second boot speed is more to see the standby level, and standby power consumption is also related, if it is false standby is only the screen black screen, the second boot can achieve instantaneous Activated, in the previous standby power consumption evaluation, we can see that Haimei Di H7 3rd generation and Tianmin D3 quad-core achieve 0 standby power consumption, but its boot speed is ranked in the current round of Hengping rankings, so the speed and power of the switch machine Consumption and loading content are related. If the user who does not care about the speed of the switch is selected, the box with standby power consumption of 0 can be selected to be more environmentally friendly. The evaluation results are as follows:
Multi-screen interaction (5 points)
With the multi-screen interactive function, users can interact with the mobile phone through the box, generally including functions such as remote control, local multimedia file pushing, and screencasting. Optimized manufacturers can also send pictures back to the mobile phone and perform touch operations on the mobile phone. , such as the sea meidi TT box, Haimeidi H7 three generations of micro-channel interactive support for multi-site push film to play a good function of the division; in addition is worth mentioning is the Ali cloud system Infinity i8-64, inherited " "Ali TV Assistant" powerful remote control function, especially through the game controller and somatosensory remote control to play TV screen game, feeling great. The following is a brief introduction of the multi-screen interactive APP:
Haixiang: Support mobile phone pictures, videos, music and other multimedia files pushed to the box for large screen sharing, that is, push is now, very convenient
Haikong: Supports the screen to return to the mobile phone and perform touch operation on the mobile phone, virtual remote control, and application management of the mobile phone to the box.
Wechat Interactive: Supports WeChat multi-site push video, WeChat remote control, video/voice/text search and other functions, which deepens human-computer interaction.
Ali TV Assistant: The mobile phone terminal "Ali TV Assistant" is not limited to the realization of virtual remote controllers (including key remote controllers, touch remote controllers, somatosensory remote controllers, game controllers, steering wheels, and other five types of remote controllers). The application provides related browsing and remote push (video), remote installation and startup (games, applications), as well as a novel operation experience of voice search, search music, and mobile multimedia file pushing to TV broadcast.
Goku remote control: Provides 3 major functional experiences: First, virtual remote control (including key mode, gesture remote control, mouse mode, keyboard mode, one-handed mode, game controller); second, movie and TV push; third, quick start TV The box application provides box-side application management, including flash, installation, and top-down operations.
Music broadcast: support Android and ISO wireless screen.
The following is the score for this multi-screen interaction:
Third-party application installation (5 points)
As a smart network set-top box is different from the traditional player's biggest advantage, third-party application installation is undoubtedly an important niche to occupy the market, and then in November 2015 radio and television enactment, the first batch of Alibaba Cloud Box introduced shielding line Eighty-one third-party illegal applications directly led to heavy losses in some boxes carrying YunOS, so the APP installation of the box seems to have come to a precarious moment. The following is a third-party application installation and expansion of the box, sampling and installing 10 application APPs, through U. Disk installation, test results are as follows:
※ Webcasting (15 points)
In 2014, after radio and television created the most stringent rectification in history, many box manufacturers hold a group of seven broadcasting control licensees to list their set-top boxes one after another. As the most commonly used function network of intelligent network set-top boxes, network broadcast control is undoubtedly an important application. Regular broadcast control has a server. With such advantages as stability and speed, there is no need to worry about the issue of online resources of STBs being “precautionaryâ€. As Kai Bor was a Blu-ray Disc player and started this Hengping Q7-4K positioning local decoding application, it did not carry the network broadcast control can also be understood, the remaining 7 products are equipped with their respective operators of the video Resources, and video resources have their own characteristics, broadcast control classification interface, clarity, fluency, etc. 7 boxes are not much difference, the score is on the broadcast control options, such as the definition of the quality of the picture, the proportion of adjustment, skip the title The following are detailed scores for the completeness of broadcast control options such as credits and source selection:
The broadcast control classification structure of 8 boxes is shown in the figure below:
Local broadcast control is the most important application of intelligent network set-top boxes in addition to online playback. Therefore, users will also consider the selection of boxes. Local broadcast control mainly focuses on the compatibility of local decoding formats (including the security Bunny video test. Video samples and actual played 10 video samples) and local broadcast options.
From the comparison results, Haimedi continues its decoding advantages that have always been strong. In addition to a lot of format compatibility, its broadcast control options are very rich, compared with other boxes, there are more "1080P24Hz" options, can provide the original The original movie film sense, especially the Haimedi TT box, uses Hass processor, in addition to giving the box run more stable advantages, its decoding skills are very "deep", although it is in the security Bunny video test 73% stuck, but from the actual experience can experience its decoding or leverage, in particular Hass processor's unique Express X image processing engine, to bring a more "tall" performance; in addition to this In addition, the local open-sourced Kall Borel Q7-4K's unique library function (networked automatic matching poster wall, subtitles), built-in 3.5-inch SATA hard disk drive, and powerful decoding are also formed with the Haimeidi H7 three-generation, Haimeidi TT box. The tough confrontation camp, for detailed comparisons, see the following ratings and screen shots:
About ExpressX image processing engine: ExpressX image processing engine is a professional image processing technology that Hass introduced, this technology not only has higher image resolution image analysis and processing performance, but also enhances overall image color and noise reduction. Pay more attention to the details of the picture. It has a powerful internal information library, which can be used to intelligently compare details such as hue, saturation, brightness, and contrast when processing image information, to repair details loss that may occur during signal compression and transmission. And according to the light and dark information in the image, it automatically adjusts the brightness of the backlight in each area, combined with dynamic image processing technology to make the bright part more brilliant and colorful, the dark part is more rich and profound.
Featured Application (5 points)
The feature is undoubtedly the best choice for the Android TV box in the case of homogenization. The same price but the TV box with the performance-approved but more function is the result of more people's hope, so the characteristic application as the value-added box The service will surprise you. This evaluation is divided into two parts of the application. Level I applications are functions that most boxes have. Level II applications are relatively scarce functions. The statistical results and scoring results are as follows:
Editing weights (5 points plus points)
The 8 products of this Hengping evaluation are located in different application fields and have their own characteristics. This is also the industry feature of 2015 products – box differentiation under hardware homogenization. As the title of the Hengping Review, the crowds return and the overlords return. Each box is in fact a dominant player in its field. Therefore, in order to be more practical, at the end of this article, the overall perceptual knowledge of the 8 boxes will be edited. Product Features Give 5 points for additional items, as shown in the following table:
Total score statistics
The total score table obtained after summarizing all scores of the Hengping evaluation is as follows:
Individual awards
Write last
In 2015, the box industry was invaded by all parties' "power". Not only is the competition in the industry intense, but the industry is also a tough battle. The homogenized hardware configuration has become a fact. Broadcast and television policies have made the box industry difficult to develop, and the price war and intelligence in the industry The impact of television on the box industry has also formed a new force, so the development of the box has become an important part of the box blue ocean strategy.
The 8 boxes that participated in the 2015 final batches performed well in this cross-batch. Due to the differences in cross-licensing and box positioning, the final score of this cross-batch does not indicate which box is more powerful and is only for reference. Under the conditions of homogeneous homogeneity, box-based value-added services have become the new normal. In 2016, the development of featured boxes will become the focus of a new round of competition.
External factors: Radio and television policies accelerate industry reshuffle
Recalling the events in 2015, Qingdao Sky Prawns, Beijing Mist Sky, 9.3 Victory Day Military Parade, Tu Mu won the Nobel Prize, Radio and Television Qing YunOS, and Catholic and Baby's Century Wedding... Yes, you read it right. Qing YunOS has logged in this year's big headline of science and technology. From this incident, we can see that Radio & TV has increasingly strict monitoring of boxes and smart TVs.
In 2014, after radio and television created the most stringent fashion reorganization, ten million brand-name cottages fell down, clearing the industry's regular and no-name brands, deepening rectification in 2015, and the specificization of YunOS will undoubtedly become a major event in the history of the box – since 2015. In November of this year, Radio and Television issued a document criticizing the licensee, and for the first time introduced regulations to shield 81 illegal applications from third parties. Although the openness of other Android open source systems was not affected, the network set-top box of the YunOS system became a target of public criticism. In the cleaning campaign, it became a “martyrsâ€. Many live broadcasts and on-demand software were successively dropped off from the YunOS terminal. From the event of YunOS box normalization, we can see that the box industry has a difficult development and it is not only the box industry itself that is facing softness. Hardware homogenization issues, but also policies and other issues need to be negotiated. On December 26, based on the fusion of SARFT, Huawei MediaOS and Alibaba YunOS, China’s independent innovation, safe and reliable TVOS2.0 system for smart TV operating system of the new generation was built from “the most stringent consolidation†to “application of the next rackâ€. "Door" and then "TVOS2.0 release" This means that the box industry will accelerate the reshuffle.
Intrinsic factors: hardware homogenization, birth experience, value-added services
From the hardware system development box development, in 2015 the box hardware from the beginning of the year to the end of the development of the transition from 32-bit to 64-bit hardware and software, the mainstream configuration using 1G+8G, high-end configuration using high-end 2G+16G, including processors In terms of the formation of the main camp distribution as follows: Throughout the year, the 32-bit differentiation is relatively large, and all four major chip manufacturers involved in the production of terminal products for the following combinations: Haimei Di-Haysi quad-core, Skyworth-Crystal, and Kaibol- Actions, cost-effective, mainly led by all-ambient processor, such as H3 quad-core (Haimeidi H2 quad-core,) H8 eight-core (UT egg 1S), 64 is based on Rockchip RK3368, Its end products include the three generations of Haimeidi H7, Skyworth i71S II, Kaibul Q7-4K and 64-bit Infinik i8.
The survival of the fittest, we can see from the 32-bit to 64-bit advancement of the box. In the near future, or already in 2016, the more differentiated 32-bit box will gradually be eliminated, and 64-bit will become the mainstream from the hardware. Manufacturers can choose to see the program, for now, 64-bit processors only Rockchip RK3368 thriving, homogenization of products is becoming more and more common, thousands of troops across the single-plank bridge will once again set off a box market fighting, Industry competition will also be more intense due to hardware homogenization.
Although in the near future, with the rise of 64-bit chip vendors (currently Hass 64-bit chips have formed smart TV solutions and smart TV terminal products have a certain share of competition in the market), 64-bit smart box solutions will Blooming everywhere, but how to grasp the current box market? Based on the terrible homogenization of hardware in front of consumers, the problem of “selective questioning†is being promoted. How can we better attract the eyes of consumers? Differentiated value-added services such as system firmware optimization, Bluetooth, Dolby/DTS, and local decoding have become an important measure to win the box market. Maybe not every function is required. The price of a large and complete market economy will surely rise. A good economic situation, but if the system can be properly optimized under the premise of one of the value-added services to flourish, there is always a suitable crowd to choose from in the big market, such as the Haimeidi box unique to the Blu-ray original and Blu-ray ISO The perfect navigation will win greater market competitiveness in the HD field.
Seize the living room wisdom entrance to accelerate the development of the box
Industry regulations to accelerate the industry reshuffle, hardware homogenization to intensify the price war, both inside and outside clip attack intelligent network set-top box how to rush out of a blue sky? The development of industry characteristics is accompanied by “warming for the groupâ€. From the current environment of Internet companies, it can be seen that “cluster†has become a major trend. Where does Alibaba invest in Meizu, 58 gathers, merges with U.S., merges with Ali? , TCL join the music as the ... ... each major Internet cafe "everything" but invariably accelerate the development of intelligent network box - Skyworth joint iQIYI, Sohu and other video DaZhao launch of i71S series products and S1 box, Haimeidi joint mango TV With the launch of the Mango Q series, the HTC TV has always been "invoked" with the YunOS system, and Tencent Video has partnered with hardware vendors through CIBN Internet TV Broadcasting to jointly launch Tencent Boxes and watch the big brothers playing hot in the living room. Liu Qiang East can not stand the temptation, through the Jingdong micro-joint smart entrance to seize the living room, open the smart home in advance of the layout.
2015 is over. 2016 has come. Looking at the 2016 CES, the world’s largest black technology stage, domestic smart network set-top boxes still do not get on the “Greater†seat. With the accelerated deployment of smart homes in China, is it possible? Domestic box can be as impressive as Apple TV on the international stage? Let's take a look at the box cross-assessment in 2015 to get a glimpse of the future of box development.
8 Hengping Box Overview
The industry of the box industry is not like the development of the smart TV industry. There are Internet "partners" such as video operators entering the industry. Since the start of the box industry was originally the Internet industry, the number of new box manufacturers is relatively small. Product manufacturers we can see this phenomenon - this time to participate in the Hengping box we selected in 2015 e-commerce platform is more popular a total of 8 products, including the sea Meidi, Skyworth digital, Infinik, Timmin, Jie Keke, Kaibol's 7 traditional manufacturers, and UT Starcom's 1 newcomer. In addition, from the overall hardware and price point of view, the overall box market in 2015 is still based on cost-effective, price competition in the product market during the 200 ~ 300 yuan more intense.
As can be seen from the above figure, the original chip manufacturers involved in box products in 2015 include Hass, Rockchip, Jingchen and Quanzhi, combing the time-to-market of the 8 products of 2015 and comparing the trend of the box chip, it is not difficult Found that the box chip is gradually transitioning from 32-bit to 64-bit processors. In the second half of 2015, many boxes were advertised as "64-bit processors + Android 5.1" gimmicks, and the 8-core Rockchip RK3368 The trend is the fiercest. With the gradual rise of 64-bit hardware, the Android 5.1 system has begun to enter the eyes of users. With a larger data processing bandwidth and the default running of the ART environment, it will bring a better user experience. The box will open in 2016. 64-bit hard and soft service.
The following are the 8 products for this Hengping review:
※Design (15 points)
Appearance & Work (10 points)
With the maturity of intelligent network set-top boxes and the increasing homogeneity of hardware configurations, manufacturers began to pay attention to the design of boxes in 2015. From the 8 products that participated in Hengping this year, it can be seen that the differentiation of design has become An important factor in choosing a box product. The 8 boxes participating in the design follow a simple and lightweight design. In addition to the Kaibol Q7-4K positioning utility, due to the reason of the internal hard disk, the size of the internal hard disk is relatively large. Others have their own characteristics, so consumers will have more space. As an alternative, Haimei Di's two products, the H7 Three Generations, lead the trend with the local gold metal body, and the TT box wins the eye with extreme lightness. Skyworth Sohu S1 incorporates the excess wire into its flat circular storage box design concept. The living room is more tidy, while the Infinity i8-64 continues its patented “stand-and-use†design. Jieke a+ demonstrates a three-dimensional feel with a minimalist cube design, while UT Egg 1S uses a cute egg-shaped subversion box.†Brick" appearance concept.
Of course, the appearance of color is of course important, we must also take into account the use of materials and heat problems. The metal body is easier to dissipate, and the metal can give the user a visual "high-end atmosphere" to enjoy, but if the cooling holes are concentrated and the process is properly handled, even a plastic body can do a good cooling effect and visual impact. The Hoi Mei Di H7 and Kai Bor Q7-4K also use aerospace aluminum alloy material better cooling (Koror Q7-4K built-in fan for the hard disk cooling), the former uses a matte process and the latter uses a drawing process, and Kai Bor Q7-4K work time The front with a LED display is more high-end, the rest are plastic materials, of which Skyworth Sohu S1 light-sensitive black mirror technology and mating do not feel the presence of plastic material, Infinity i8-64 is due to the bottom of the body heat dissipation The hole solves the heat problem of the plastic body.
The following is the box appearance & workmanship PK results:
Interface equipped (5 points)
The interface configuration can provide convenience for the expansion of the box and the use of the user. In particular, the built-in Android system of the intelligent network set-top box can install APPs and powerful local decoding functions through the U disk, and even some boxes have multi-channel transmissions such as Dolby, DTS, etc. Input and output port configuration becomes more important. In addition to the HDMI output and USB interface necessary for HD boxes, what is the 2015 box interface? Here are the statistics and scores of the 8 boxes that the author participated in:
From the above table, we can find that the KBoss Q7-4K has the most complete interface, and it seems that the interface of the KBoss Q7-4K is consistent with the positioning of its “4K Blu-ray playerâ€, which is too high for the average family, but for enthusiasts. It is indeed a very simple interface configuration; UT Egg 1S is slightly less than adequate, especially the lack of a LAN wired network interface, WIFI signal will be affected by the router and home environment will have signal instability, and the side of the signal such as Bluetooth And other electromagnetic waves will affect the 2.4G WIFI signal, and dual antenna than single antenna signal will be better, so the wired network interface is still necessary, but in the interface UT egg 1S independent set of physical power switch can be completely Isolated power, to achieve a true 0 power standby without having to wipe through the power; for the impact of WIFI signal 2.4G channel, Skyworth Sohu S1 box built-in dual-band WIFI including 2.4GHz and 5GHz two channels more ideal, adaptable 5GHz can Get a more stable signal. In addition, among the 8 boxes of this evaluation, we can find that the manufacturers have unique designs in the interface, such as the Haimeidi H7 three generations, the Haimeidi TT box, and the Mortimer D3 quad-core two boxes on the side of the fuselage. The interface of the edge is a USB port and TF card slot that are often wiped out. The hard drive drawer of the open Bor Q7-4K is also arranged on the side. All the other 4 boxes have all interfaces on the back.
Accessories (5 points)
In addition to some paper documents, accessories such as remote controls, HDMI cables, AV cables, and others can affect the consumer's purchase. The complete accessories, especially the HDMI and AV output cables, are particularly important and can eliminate the need for secondary purchases. Time and money, remote control is very important in the experience.
From this evaluation, we can find that 6 of the 8 mainstream products in 2015 use a standard remote controller (the so-called standard type is a remote control including a TV learning area, a functional area, and a digital area, and a minimal remote controller. Including only the functional area remote control), the proportion reached 75%. It can be seen that the standard remote controller is more popular. The author guesses that the numeric key may be faster and more convenient when entering the password. Of the 8 products in the list, 7 models all use infrared remote control. Only Skyworth Sohu S1 adopts WIFI remote control, and it also has a 3.5mm audio output at the bottom of the remote control, which can realize wireless transmissive audio at late night. In a time-sharing or noisy environment, enjoy a stunning Hollywood blockbuster. In addition, it is worth mentioning that the 8 products in this review, in addition to Skyworth Sohu S1 with No. 5 battery power supply, the rest are using everywhere to buy the No. 7 battery power supply, in contrast with the button battery powered remote control in 2014, in stark contrast, Perhaps this is the 5th or 7th battery that is easier to purchase.
The following are the comparison results of the accessory accessories:
The hardware performance part mainly reflects the TV box through two major tests of hardware objective running and power consumption control. Although the hardware running of the box cannot be the sole basis for the customer to select the TV box, we can quantify the box through objective running. Recognizing that the 8 television boxes participating in the Hengping review have adopted 4 programs, from which we can also see TV boxes of different programs as representatives of different classes, which is of reference significance to the seller's box selection platform; Often watching video content is as short as half an hour or as long as multiple hours or even one day, so power consumption issues have to be considered. The following are the results of the TV box hardware running, power consumption, and competition:
Remarks: Since many running points are relatively close, and each time you run points, there may be randomness where the scores fluctuate up and down. Therefore, the score is divided into queues, and products that are similar to the points are grouped together. The first queue is The score is best, and the final rating is ranked by reference to the queue element.
From the 8 TV boxes of this Hengping review, we can see that the Hass quad-core processor (Hymetro TT box processor solution) that dominated the box cross evaluation in 2014 ranked eighth in the year's Hengping hardware running score. , But this does not mean that the performance of the box is the worst, but the performance of processors used by other manufacturers is greatly improved; the same is the Haimeidi box H7 three generations, ranked first in this hardware ranking, and from 8 The overall hardware solution of the product seems to occupy more than half of 64-bit 8-core processors, and the hardware rankings are relatively high. This also indicates that the 64-bit set-top box era is about to start in 2016.
Because most users use the set-top box in standby, network video platform, and network video playback, the author tested the power consumption of the set-top box under various conditions, but the network video platform and network video playback are different due to different content. The required power consumption is different. The measured data is only used as a reference. The Hengping power consumption control project is mainly based on standby power consumption.
From the measured data, it is shown that the "standby power consumption" test item of the network set-top box continues the previous year's horizontal evaluation result as "false stand-by", and in the standby condition, there will still be power consumption. In the round review, the sea The three generations of MID H7 and Timmin D3 have excellent performance, and they achieve zero power consumption during standby. In the daily use process, power consumption is also lower among the eight Hengping products; the product with the largest standby power consumption is Infinex. I8-64 bit, so if you buy Infinity i8-64 bit friends when not in use, please pull out the power adapter; although Kaibul Q7-4K and UT how much 1S standby power consumption above 1W, but these two The TV box has a physical switch, so it is possible to cut off the power without having to unplug the power adapter. The security is also better and the design is more human.
The firmware experience includes a range of system UIs, switch speeds, controls, and third-party application extensions. A good firmware experience is essential for the consumer experience, and it is also an important element for the TV box to win the market. The firmware is not only hard "Services," such as monthly firmware updates, are also an important part of a good firmware experience.
System UI (10 points)
As the core part of the firmware, the Android version is a crucial part of the TV box. The 64-bit Android 5.1 smart TV operating system installs and runs the application in the default ART environment and can bring a faster operating experience than the 32-bit Android 4.4. The capabilities of the compatibility APP are better. Among the 8 products in this Hengping review, the three generations of Haimeidi H7, Jieke a+, and Kaiboer 7Q-4K all have built-in Android 5.1 smart TV professional system, which is fluent in terms of actual experience. The degree is still relatively good.
As another important component of the firmware, the system UI is undoubtedly an important way for the box to communicate with the user. Is the design of the UI structure of the system unreasonable and does the system comfort enough to hold up the user? The logic design, resource arrangement, fluency, etc. of the system UI can directly influence the user experience and the user to select the box. The following is the comparison and rating of the system UI of the 8 boxes.
Haimeidi H7 and Haimeidi TT are equipped with the new HiUI human-computer interaction interface, which brings together popular movie and TV recommendations, custom added applications (focusing on features such as games, movies, music, and WeChat cloud albums) and five functions. The entrance (application management, media center, play record, movie search, system setting) is on the same interface. The user can find the corresponding content service only by click of no more than 2 layers, which greatly reduces the time for the user to find the desired content. . The HiUI interface has a simple design, complete classification, and clear logic. The home page has only one page but is rich in content. There is also a one-touch direct access function. You can find almost all the operations and functional experiences of the set-top box. What you see is what you get, adults and children can easily navigate.
Haimeidi H7 three generation system UI
Haimeidi TT box system UI
Skyworth Sohu S1 box home page is also only one page, using cross-brush interactive UI design, the cursor is stopped by default in the recommendation, the video, search, settings, users, applications and the corresponding detailed file data to cross the left and right partition display, user operation Experience fresh and convenient, it is still the first in the box field.
Skyworth Sohu S1 box system UI
The 64-bit new Infinity i8 comes with the YunOS operating system. Its UI is also a native YunOS user interface. The operation is very smooth and it integrates recommendations, videos, games, children, shopping, applications, and tools in one interface and is on the top right. The status bar of the corner is integrated with status indications such as weather forecast, search, settings, notification prompts, network connection, and U disk storage. When the cursor moves the bottom of the UI, it can also be called by the “Call it†shortcut. The logical design is also clear and clear. It is very convenient to find the function you need.
Infinik i8-64 System UI
There are four screens in total for the Temporary D3 quad-core, and system-level integration between Tencent's video (CIBN Internet TV), Tencent's games, and the system UI has been formed. They can be displayed on the second screen “video†window and the third screen “game†window. Into the relevant content services, mainly in the form of similar WIN8 Metro tile display, QQ music and WeChat cloud album at the system level fusion did not stand out, but through fast management, we can net the latter to make up, it is worth mentioning when the cursor When placed in the notification in the lower left corner (or TV assistant), all applications, one-click acceleration, and shortcut management are automatically expanded (shortcut management is similar to Haimi Dui HIUI's “One-touch direct†function, which can be used to customize the application of numeric keys. Shortcuts) The overall design of the UI interface is relatively simple, refreshing, and the structure is simple and user-friendly.
Tianmin D3 quad-core system UI
Jieke a+ is also displayed in a conventional manner using tiles. It is divided into six pages for recommendation, video, children, games, applications, and settings. It also includes historical playback, search, and custom applications. The content structure is also relatively simple. It is also very quick to find what you need.
Jieke a+ system UI
Kai Bor 7Q-4K adopts exclusive research and development of KIUI, calendar "9" is new, after the first eight generations of perfection came to the ninth generation, won the user's favorite, KIUI 9 uses a fresh card-style UI design style, some of the burden of spending The design has been removed, leaving only the five major channels of local, music, internet, applications, and settings frequently used by users, and the innovative up-down and down-arrow keys correspond to video libraries and custom application shortcuts, as well as to the top right. Corners are an indispensable status display bar. Simple hierarchical relationships are more conducive to the operation of the elderly and children, and because the simplicity of the design occupies better system resources, the system is correspondingly more rapid.
Open Bor Q7-4K system UI
UT Egg 1S system UI is extremely streamlined, the two-screen window displays a set of online videos, games, applications, file management, setting display content, placing the cursor on one of the windows and there will be a secondary menu display (for example, the cursor stays on the Mango TV session. There have been recently seen and movie search drop-down menus appear.) The interface is very simple and the logic is clear.
UT Egg 1S System UI
In addition to the Jeco A+ and Tempo D3 quad cores, which still use the magnetic style of 2014, this year's 8 products each have their own characteristics in the system UI, mainly from the smooth running, structural rationality and system comfort to the system. UI scores, details are as follows:
Switching speed is related to the boot loading application, while the second boot speed is more to see the standby level, and standby power consumption is also related, if it is false standby is only the screen black screen, the second boot can achieve instantaneous Activated, in the previous standby power consumption evaluation, we can see that Haimei Di H7 3rd generation and Tianmin D3 quad-core achieve 0 standby power consumption, but its boot speed is ranked in the current round of Hengping rankings, so the speed and power of the switch machine Consumption and loading content are related. If the user who does not care about the speed of the switch is selected, the box with standby power consumption of 0 can be selected to be more environmentally friendly. The evaluation results are as follows:
With the multi-screen interactive function, users can interact with the mobile phone through the box, generally including functions such as remote control, local multimedia file pushing, and screencasting. Optimized manufacturers can also send pictures back to the mobile phone and perform touch operations on the mobile phone. , such as the sea meidi TT box, Haimeidi H7 three generations of micro-channel interactive support for multi-site push film to play a good function of the division; in addition is worth mentioning is the Ali cloud system Infinity i8-64, inherited " "Ali TV Assistant" powerful remote control function, especially through the game controller and somatosensory remote control to play TV screen game, feeling great. The following is a brief introduction of the multi-screen interactive APP:
Haixiang: Support mobile phone pictures, videos, music and other multimedia files pushed to the box for large screen sharing, that is, push is now, very convenient
Haikong: Supports the screen to return to the mobile phone and perform touch operation on the mobile phone, virtual remote control, and application management of the mobile phone to the box.
Wechat Interactive: Supports WeChat multi-site push video, WeChat remote control, video/voice/text search and other functions, which deepens human-computer interaction.
Ali TV Assistant: The mobile phone terminal "Ali TV Assistant" is not limited to the realization of virtual remote controllers (including key remote controllers, touch remote controllers, somatosensory remote controllers, game controllers, steering wheels, and other five types of remote controllers). The application provides related browsing and remote push (video), remote installation and startup (games, applications), as well as a novel operation experience of voice search, search music, and mobile multimedia file pushing to TV broadcast.
Goku remote control: Provides 3 major functional experiences: First, virtual remote control (including key mode, gesture remote control, mouse mode, keyboard mode, one-handed mode, game controller); second, movie and TV push; third, quick start TV The box application provides box-side application management, including flash, installation, and top-down operations.
Music broadcast: support Android and ISO wireless screen.
The following is the score for this multi-screen interaction:
As a smart network set-top box is different from the traditional player's biggest advantage, third-party application installation is undoubtedly an important niche to occupy the market, and then in November 2015 radio and television enactment, the first batch of Alibaba Cloud Box introduced shielding line Eighty-one third-party illegal applications directly led to heavy losses in some boxes carrying YunOS, so the APP installation of the box seems to have come to a precarious moment. The following is a third-party application installation and expansion of the box, sampling and installing 10 application APPs, through U. Disk installation, test results are as follows:
In 2014, after radio and television created the most stringent rectification in history, many box manufacturers hold a group of seven broadcasting control licensees to list their set-top boxes one after another. As the most commonly used function network of intelligent network set-top boxes, network broadcast control is undoubtedly an important application. Regular broadcast control has a server. With such advantages as stability and speed, there is no need to worry about the issue of online resources of STBs being “precautionaryâ€. As Kai Bor was a Blu-ray Disc player and started this Hengping Q7-4K positioning local decoding application, it did not carry the network broadcast control can also be understood, the remaining 7 products are equipped with their respective operators of the video Resources, and video resources have their own characteristics, broadcast control classification interface, clarity, fluency, etc. 7 boxes are not much difference, the score is on the broadcast control options, such as the definition of the quality of the picture, the proportion of adjustment, skip the title The following are detailed scores for the completeness of broadcast control options such as credits and source selection:
The broadcast control classification structure of 8 boxes is shown in the figure below:
Haimeidi H7 three generations, UT egg 1S (Mango TV broadcast control)
Haimei Di TT box, Tianmin D3 quad-core (Tencent video - CIBN Internet TV)
Skyworth Sohu S1 (Sohu Video - CIBN)
Infinity i8-64 bit (Hua TV)
Jieke a+ (iqiyi Video-GITV)
※Local broadcast control (15 points) Local broadcast control is the most important application of intelligent network set-top boxes in addition to online playback. Therefore, users will also consider the selection of boxes. Local broadcast control mainly focuses on the compatibility of local decoding formats (including the security Bunny video test. Video samples and actual played 10 video samples) and local broadcast options.
Haimeidi H7 three generations of local broadcast control: 1080P24Hz
Haimei Di TT box local broadcast control: Express X engine
About ExpressX image processing engine: ExpressX image processing engine is a professional image processing technology that Hass introduced, this technology not only has higher image resolution image analysis and processing performance, but also enhances overall image color and noise reduction. Pay more attention to the details of the picture. It has a powerful internal information library, which can be used to intelligently compare details such as hue, saturation, brightness, and contrast when processing image information, to repair details loss that may occur during signal compression and transmission. And according to the light and dark information in the image, it automatically adjusts the brightness of the backlight in each area, combined with dynamic image processing technology to make the bright part more brilliant and colorful, the dark part is more rich and profound.
Skyworth Sohu S1 box local broadcast control
Infinity i8-64 local broadcast control
Tian Min D3 quad-core local broadcast control
Jieke a + local broadcast control
Open Bor Q7-4K local broadcast control (video library management)
UT egg 1S local broadcast control
※Features & Editors' Weights (10 points) Featured Application (5 points)
The feature is undoubtedly the best choice for the Android TV box in the case of homogenization. The same price but the TV box with the performance-approved but more function is the result of more people's hope, so the characteristic application as the value-added box The service will surprise you. This evaluation is divided into two parts of the application. Level I applications are functions that most boxes have. Level II applications are relatively scarce functions. The statistical results and scoring results are as follows:
The 8 products of this Hengping evaluation are located in different application fields and have their own characteristics. This is also the industry feature of 2015 products – box differentiation under hardware homogenization. As the title of the Hengping Review, the crowds return and the overlords return. Each box is in fact a dominant player in its field. Therefore, in order to be more practical, at the end of this article, the overall perceptual knowledge of the 8 boxes will be edited. Product Features Give 5 points for additional items, as shown in the following table:
The total score table obtained after summarizing all scores of the Hengping evaluation is as follows:
Individual awards
In 2015, the box industry was invaded by all parties' "power". Not only is the competition in the industry intense, but the industry is also a tough battle. The homogenized hardware configuration has become a fact. Broadcast and television policies have made the box industry difficult to develop, and the price war and intelligence in the industry The impact of television on the box industry has also formed a new force, so the development of the box has become an important part of the box blue ocean strategy.
The 8 boxes that participated in the 2015 final batches performed well in this cross-batch. Due to the differences in cross-licensing and box positioning, the final score of this cross-batch does not indicate which box is more powerful and is only for reference. Under the conditions of homogeneous homogeneity, box-based value-added services have become the new normal. In 2016, the development of featured boxes will become the focus of a new round of competition.
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