After the triple play, open the brain hole to think about how to play TV?


According to the 30th Statistical Report on Internet Development in China published by CNNIC, the China Internet Network Information Center, viewers watching TV dropped by 10.24% during the 10 years between 2002 and 2012. The share of contacts increased significantly. From the viewer's terminal selection point of view, the mainstream mode of audience viewing video programs has become multi-media: frequent use of television + occasional (usually) use of computers + non-use or occasional use of mobile phones. In other words, your home TV can no longer monopolize the channels you accept the media. You just look at your face, and now there are other viewing terminals, such as mobile phones and personal computers. If you do not make any changes to the TV, you can still go it alone. Holding an unscrupulous attitude that “I don’t want money under Lao-tzu and eating some rotten watermelons” is only a matter of time in the near future.

According to the 2014 China Mobile Internet User Behavior Insight Report, 64% of people watch mobile TV while playing mobile phones. "Witty" Hunan Satellite TV seems to have quickly realized the importance of new media, and has taken the lead in the final day of the end of 2012 with the launch of the "The world's first mobile Internet application for TV users and for living room users." software. This explains enough of the official, in fact, to put it plainly is to let you feel a little involved in watching TV alone, and interact with the program, get a little prize. Just getting started with this one, many people feel that it is tasteless, no big deal. Until the Golden Eagle Festival on October 11th this year, Hunan Satellite TV finally released its determination to fully embrace new media and transform to the Internet. For the first time, on the domestic TV screen, a large-scale use of “barrage” was used. This makes the so-called "Internet thinking" really into the TV, so that the TV can seem to be fun.

In addition to Hunan Satellite TV's hula, Beijing Satellite TV's rocking, Dragon TV's wow (What are these names), and even WeChat have developed a function to shake the TV, this year's Chinese voice is not everyone's play is not Also happy.

It seems that the door to the new world has been opened again. The future of television will gradually use Internet thinking to play. It feels a bit tingle. Let us now imagine how the future of television can be played. We may wish to develop our brains with the talent show which will be even more firey in the future.

Beijing Satellite TV will launch a draft show called Dream Maker at the end of the year. It is said that in order to bundle the program, it will also launch a Dreamer APP to interact with the audience. It's interesting. How about the talent show?

vote

Of course, the draft will certainly vote for the players. In the past, all the judges had the final say, if the weight of the judges was reduced this time (for example, only 5% per person), and most of the results had the audience vote to choose?

For example like this:



Voting by the audience, putting an end to the shady and unorthodox internal decisions of the audience, the true participation of the audience is a good attempt.


PK

Naturally, PK is a must-have for the talent show. When you support the player on the stage and you are in a rush, you can't help but act as a fan. If there is a big PK fan contest between fans on the big screen, you just need to move your finger on the phone to let the player know if he is a scallion or not. The outcome seems to be quite awkward.



Barrage

This of course can not be less, there are many cases before, skip it (If you let the host, judges, players will join the barrage will not be more fun?)



auction


You are seriously watching the show. As a result, you took a look at Jiang Wen’s glasses, Zhao Benshan’s big vest, Yao Chen’s chain, and the host’s big microphone. On the television show can really play so. Does Angelababy's high heels, Tsai Kang-yung's hat, and Zhao Wei's lipstick are not attractive enough? Are television stations afraid of confiscation?

Of course, this “dream maker APP” can be played in the end, but it will only be visible when it goes online. The editors here are only free-falling thinking and have opened a brainless hole.

In fact, it is not just drafts, variety shows, including TV dramas. Imagine if the audience can decide the direction of the story. You are watching TV. Suddenly the screen pauses, or you leave the suspense at the end of the film, and the audience needs to vote to choose the story. Then according to the audience's tweets, comments, and votes, the television screenwriter adapts it and the TV drama has changed, so a big data. TV drama production.

After all, what kind of gameplay will be used in the future, we can still open our brains. After all, triple play is an inevitable trend in the future.

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