In response to the advent of the Internet of Things era, MediaTek's layout strategy for human-machine interface has taken shape. In addition to MediaTek's mobile phones, tablets and wireless network chips, its Morningstar integrated digital TV chip products have been invested in the fingerprint identification chip of China Touch IC Factory Huiding. This season will also be shipped, allowing MediaTek to complete the production line of peripheral devices in mobile devices, and actively engage in IoT business opportunities.
According to Chinese media reports, MediaTek's China Touch IC (Integrated Circuit) factory, Goodix, has applied to the China Securities Regulatory Commission for listing, and it is estimated that it will be listed in the first half of next year. The market is more focused on the fingerprint identification chip that will be shipped in this quarter. From the integration strategy of MediaTek's peripheral chips, including Morningstar's TV and touch IC, and the top fingerprint identification chip, you can see the layout strategy of the Internet of Things. territory.
Huiding will be listed on the land next year.
MediaTek continued to increase the number of tops last year. The top touch IC product line is large, medium and small, and supports Android and Windows dual operating system platforms. This year, Microsoft has no license fee for the 9-inch tablet. The series supports the Windows platform, and its active pen products are also quite popular.
The market is more concerned about Huiding's fingerprint identification chip solution. Due to the global demand for fingerprint recognition sensors, the second half of the year will be significantly warmed up with the support of iPhone 6 and Android platform. The Huiding fingerprint identification chip is expected to be mass-produced in the third quarter. With its patented packaging technology, the metal ring, sapphire cover and sensor are packaged in a small volume. In actual use cases, users do not need to enter a cumbersome digital password when shopping and transferring money. Just take a finger on the fingerprint sensor of the Home button and you can pay successfully.
Cai Mingjie, chairman of MediaTek, is optimistic about the business opportunities of the Internet of Things. He has previously said that the Internet of Things is a changer in the industrial war situation. There will be 20 to 50 billion devices in the Internet of Things era. In the future, MediaTek will provide a semi-transit solution (Semi turnkey). Customers are more differentiated and flexible.
Provide a holistic solution
In order to welcome the arrival of 4G and IoT applications, MediaTek has upgraded its HotKnot (Heat Transfer) technology to version 2.0 in July. In fact, the HotKnot near-field communication technology is supported by the Huiding first, and the data is transmitted through the capacitive touch screen. The biggest advantage is that the capacitive screen can be interconnected.
After the launch of HotKnot's touch chip, the Chinese brand factories such as TCL's 3G, 4G mobile phones, Lenovo, OPPO, etc. have been adopted. The market initially estimated that about 50 million mobile phone equipment will support HotKnot at the end of the year.
IFA exhibition will work together with the terminal factory
Observing MediaTek's recent strategy, in addition to the emphasis on mobile phone chip layout, and promote 4G LTE 64-bit, in fact, it is the duck watering actively integrated related peripheral chip solutions to resist the decline in the average unit price of products. In addition, the mobile phone chip leader Qualcomm has strongly predicted that it will be equipped with 8-core 64-bit Snapdragon S615 terminal products at this year's IFA show. MediaTek will still launch new products with chip solutions with the terminal factory.
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