The "tear" war of Internet TV continued to be staged, and the protagonist of this time's turn was the cool opening of Skyworth.
On the afternoon of October 12th, Wang Zhiguo, chairman of Kukai Company, turned to LeTV to “fire†and claimed that LeTV’s Internet TV ecology is pseudo-ecological. Wang Zhiguo also said that this year's domestic Internet TV brand will increase to 15, "there will be only 5 Internet TV brands next year."
Not only is there a saliva, Cool Open also prepared a "bullet" and released a 50-inch 4K LCD TV U50 for $2,799. The entire network opened on October 13th. Spearhead pointed to music as "National Day" before the release of a similar configuration of the 50-inch 4K LCD TV, and LeTV announced in September this new X50Air's price is 3999 yuan.
Wang Zhiguo is not jealous: "Cool to open is to attack (Other) Internet TV brands." Today, there are representatives of Tencent Video and iQIYI who will help cool open. “Self-enclosed is a pseudo-ecosystem. Smart TVs have an ecological environment, but it is an open ecology built by strong and strong alliances,†said Wang Zhiguo.
Shelling LeTV
Has always been low-key cool open, why do jump out? Wang Zhiguo frankly, Levision after the September Hong Kong conference, there are Hong Kong investors told him: "The mainland has policy restrictions, other people's products went to Hong Kong to publish, actually in the Mainland Sales. Others dare to violate regulations, you dare not, you are finished!"
“This is related to the issue of fair competition for us,†said Wang Zhiguo. The difference between non-compliance and non-compliance lies in the top left corner of LeTV’s TV interface. LeTV LeTV’s LOGO appears. “I don’t know if it has a policy approvalâ€; The upper left corner of the interface is marked with the logo of the licensee such as ICNTV (Future TV).
According to the provisions of Article 181 of the State Administration of Radio, Film and Television, the broadcast of Internet TV video content must pass through licensees of seven integrated broadcast control platforms such as future television. “This is a matter of safeguarding the order of the industry,†Wang Zhiguo queried. If there is such a competiveness if the violations are revoked, there may be changes as long as the state “pockets†the policy.
Wang Zhiguo also believes that the after-sales service of pseudo-ecological products cannot be guaranteed. "Our after-sales components have sufficient reserves and a longer reserve period; while pseudo-ecological products are outsourced, once the outsourcing cooperation is over, aftermarket parts are difficult to purchase."
Cool open plans to operate income of 50 million this year
Light criticism is useless, what are the "weapons" of cool open? Wang Zhiguo said that the company is not just selling cool TV, but also has a smart TV operating platform, connecting several contradictions between the content and the terminal. The contents of the Cool Open system include Tencent video, excellent friends, music, iQIYI, and the connected terminals include Skyworth and CoolTV.
In the data provided by Coocaasure, the total number of its active users reached 12 million, and the average daily active user was about 4 million. The daily average user activation was about 20,000. Wang Zhiguo, for example, said that in September, the total sales volume of Skyworth TV was 1.419 million units; the average daily sales volume was 47,300 units. "The Cool Open system supports such a wide variety of TVs and the old TVs can be upgraded to the Cool 5.0 system."
The user groups of CoolTV are 25 to 35 years old and will play well; Skyworth TV covers a wider range of people. “What is the future to rely on to make money? Rely on operations.†Wang Zhiguo confidently said, “We have a very rich sample of users and can quickly explore the living room economy.â€
How to operate to make money? Wang Zhiguo did not answer questions from the reporters of the "First Financial Daily", but said that the goal of operating revenue for Coolo 2015 is 50 million yuan. "We will work hard to guide a large number of users to mainstream applications."
Skyworth has more than 240 offices and more than 4,000 sales terminals across the country. “The first step we introduce to consumers is what good content we have at the time of sale.†The second step is to help users activate the Internet when they install the TV in their homes. TV. Wang Zhiguo believes that “strong offline sales terminals, rich online data, huge number of users, and sustainable upgrades are our advantages.â€
“In November of this year, we will announce the exploration of user operating revenue. We have already done some exploration.†Wang Zhiguo sold a watch. “No matter how many stories we tell today, whether the smart TV is successful depends on how many TV programs we receive. money."
Color TV Price War
At present, LeTV's body size is still greater than Cool TV. LeTV’s TV sales target for this year is 3 million units, while CoolTV’s sales target for this year is 1 million units. Of course, LeTV is not just selling online now, a considerable part of the TV has been sold offline; and as a sub-brand of Skyworth's internet, Coolopen is now only sold online.
However, Wang Zhiguo said that according to AVC's monitoring data, from mid-June to August this year, in addition to one week, the sales of cool TV “online†exceeded the LeTV.
This year, the domestic color TV market is weak. Even during the Golden Week, the sales volume of color TVs also dropped year-on-year. According to the latest data from China Yikang, during the two weeks before and after the National Day, the retail volume of domestic color TV reached 3.73 million units, a year-on-year decrease of nearly 7%. However, the proportion of online channels has risen against the trend, increasing from 10.9% in 2014 National Day to this year. 17% of National Day.
Not only that, but new Internet brands have continued to flow into the television field, such as the recent popular television and micro-whale television. So far, the number of domestic Internet TV brands has increased to 13. There are also latecomers, Wang Zhiguo predicted that China's Internet TV brands this year conservative estimates will increase to 15.
How to grab a cake under the condition of “less glutinous riceâ€? Wang Zhiguo believes that Cool TV will continue to play an advantage in cost-effectiveness. Cool open soon to be sold 50-inch 4K LCD TV U50, there are 64-bit chips, the price is only 2799 yuan, than LeTV in September just released a 50-inch 4K LCD TV X50Air 3999 yuan price, but also cheaper 1200 yuan. “We rely on Skyworth's more than 10 million units of color TV production and sales each year. Upstream purchases have more advantages.â€
The U50 content is supported by Tencent video. Liang Zhibang, assistant general manager of Tencent's video parlour product department, said: “Cool Open has a good cooperation with Tencent. We can only achieve success in a complex ecological chain with our open cooperation. Our cooperators also have a future television, which is provided on the license plate. Policy protection."
"After a year, only five new Internet TV brands will remain." Wang Zhiguo said. He explained to the reporter of the "First Financial Daily" that, first, there are several Internet TV brands that have been slowing down because of quality crisis; second, they are now cutting off the TV price war, and they will cut their prices by 100 to 200 yuan to 10,000 yuan. Taiwan calculations, loss of 1 million to 2 million yuan at any time, before expanding thousands of users, and some Internet giants each TV to 50 yuan color power plant, get such a sum of money, you can instantly expand 20,000 terminals; 3 is the first paragraph In time, the capital market is good, but now the capital market bubble is squeezed out. If you don’t have a new story, there will be no new capital coming in. In the future, there will be only a few big capital booms.
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