In the past two years, although the number of newcomers is large, the focus of competition is mostly limited to content and price. The upgrading of color TV consumption promoted by the display technology itself does not appear. Although OLED TVs, known as the next-generation TVs, appeared in the eyes of consumers as early as 2013, they have not been able to enter the mainstream consumer market for a number of reasons, particularly price restrictions.
The S9 series is the flagship product released this time, priced at 59999 (65å‹) and 39999 yuan (55å‹). The main reason is the use of LGD's most high-end 4-color 4K OLED panels and Dolby's latest Dolby Vision technology.
The S9's appearance is basically the same as that of the S9300. However, due to the support of Dolby Vision technology, the performance of the panel is higher than that of the S9300, especially in the peak luminance index.
Different from LGD's 4-color 4K LCD panel, the number of sub-pixels of a 4-color 4K OLED panel is 3840×2160×4=33.17 million (W white sub-pixels are added to RGB). This means that Skyworth's 4K OLED has more sophisticated sub-pixel display capabilities. This time, the S9 and S9300 have adopted the same resolution 4K OLED panel.
Dolby Vision is a brand-new video display technology developed by Dolby Company of the United States. Currently, the production of commercial films is also being promoted. One of the benefits of TVs using this technology is to restore the director’s own intentions. On the left is a professional monitor from Dolby Laboratories, and on the right is a Skyworth TV set. Because of the same technology, the picture displayed by the two are highly similar to each other regardless of hue, color temperature, saturation, or brightness.
S9 equipped with Dolby Vision technology also HDR technology, can fully release the advantages of OLED ultra-high contrast and ultra-wide color gamut, which is the effect comparison diagram. At the top is Skyworth S9. The following are LED products currently on the market.
S9 equipped with Dolby Vision technology also HDR technology, can fully release the advantages of OLED ultra-high contrast and ultra-wide color gamut, which is the effect comparison diagram. At the top is Skyworth S9. The following are LED products currently on the market.
Due to the higher positioning of S9, the price of 59999/39999 is not cheap. In contrast, the appearance is basically the same, the price of the S9300 with only a few Dolby Vision technologies on the configuration is a bit surprising: 25999 yuan (65 yen) and 14999 yuan (55 yen), and the same-size high-end LED prices of foreign brands have been It's flat.
Both the S9 and S9300 have a screen thickness of 5.27mm. Although slightly thicker than Sony's 4.5mm record, the visual effects are already excellent.
Contrast with iPhone5s. In addition to being ultra-thin, OLEDs can easily realize ultra-narrow bezels due to the structural features.
The audio parts S9 and S9300 are equipped with a full audio horn system provided by JBL. It contains 7 speaker units (1 bass, 4 midrange, and 2 high pitches). The one-piece design is quite impressive.
JBL's bass unit close-up.
There are 2 midrange horns and 1 tweeters on the left and right sides.
The speaker unit is embedded in the transparent sheet below the screen, which has a sense of suspension.
Skyworth did not show the outside world the real machine of the entry-level 2K OLED S9000. And this price of only 1,1999 yuan 55-inch OLED TV, although the resolution did not reach 4K, but its comprehensive price performance, we feel that it is still an epoch-making product. Its appearance is very significant for the next popularization of OLED.
The flagship S9 series is available in two sizes, 65†and 55â€, and uses the Korean LGD 4-color 4K OLED panel. Compared with the OLED TVs that have appeared on the market before, the biggest feature is the integration of Dolby Vision's Dolby Vision technology.
Dolby Vision is a new video display technology developed by Dolby Company. This technology has HDR (High Dynamic Range) capabilities that can greatly enhance the contrast performance of televisions. Taking the peak brightness of 200-500 nits of ordinary TVs and the dark part of 0.1 nit as an example, this indicator can be improved to a peak value of 10000 nits and a dark part with a level of 0.001 nit using the Dolby Vision technology, and the contrast enhancement range has tens of thousands of times improvement.
In addition, Dolby Vision also adopted the new Rec.2020 color gamut standard. It is more accurate and vivid than the NTSC color gamut standard used so far in the field of radio and television.
The OLED display technology itself is known for its mega-level contrast and ultra-wide color gamut range. The combination of Dolby Vision technology and OLED technology will be able to further exert the hardware advantages of OLED technology and fully release its display performance.
The S9300 series also has two specifications of 65 inches and 55 inches. Compared with the S9, Dolby Vision technology is not included. However, 4-color 4K OLED panel, 0.001ms response speed, million-level contrast, color gamut, and the same body thickness as the S9 are reflected.
The more popular S9000 series uses 1080P OLED panels, while only a 55-inch specification.
One of the most critical factors for the lack of mass adoption of OLEDs is price. Even at the end of 2014, the price of 55-inch OLED TVs was rarely lower than 30,000 yuan, while the lowest price of 55-inch ordinary LCD TVs had even dropped to the 3,4 thousand yuan range during the same period. The most important task of Skyworth after mass production of OLED TVs is to pull down the price of OLED TVs to a reasonable level. According to the price distribution of 55-inch high-end 4K TVs ranging from RMB 10,000 to RMB 15,000 currently available on the market, only OLEDs with the same size can be pulled down to less than RMB 20,000. Only when the same size OLEDs are accepted by the mainstream consumer groups, can they really hope to purchase? For users of high-definition televisions, this is just a carnage for the manufacturers themselves.
Fortunately, Skyworth realized this. The upcoming production volume of the flagship S9 is set to 59999 (65å‹) and 39,999 yuan (55å‹); the S9300’s price is 25,999 yuan (65å‹) and 14,999 yuan (55å‹). The premium version of the S9000 is priced at only 1,1999 yuan (55 baht). How was it shocked to you?
Recently, Skyworth, a domestic color TV brand, announced that it has begun mass production of 4K OLED TVs. The first mass production models include the flagship luxury S9 series, the mainstream S9300 series, and the more entry-level S9000 series.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
The S9 series is the flagship product released this time, priced at 59999 (65å‹) and 39999 yuan (55å‹). The main reason is the use of LGD's most high-end 4-color 4K OLED panels and Dolby's latest Dolby Vision technology.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
The S9's appearance is basically the same as that of the S9300. However, due to the support of Dolby Vision technology, the performance of the panel is higher than that of the S9300, especially in the peak luminance index.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Different from LGD's 4-color 4K LCD panel, the number of sub-pixels of a 4-color 4K OLED panel is 3840×2160×4=33.17 million (W white sub-pixels are added to RGB). This means that Skyworth's 4K OLED has more sophisticated sub-pixel display capabilities. This time, the S9 and S9300 have adopted the same resolution 4K OLED panel.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Dolby Vision is a brand-new video display technology developed by Dolby Company of the United States. Currently, the production of commercial films is also being promoted. One of the benefits of TVs using this technology is to restore the director’s own intentions. On the left is a professional monitor from Dolby Laboratories, and on the right is a Skyworth TV set. Because of the same technology, the picture displayed by the two are highly similar to each other regardless of hue, color temperature, saturation, or brightness.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
S9 equipped with Dolby Vision technology also HDR technology, can fully release the advantages of OLED ultra-high contrast and ultra-wide color gamut, which is the effect comparison diagram. At the top is Skyworth S9. The following are LED products currently on the market.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
S9 equipped with Dolby Vision technology also HDR technology, can fully release the advantages of OLED ultra-high contrast and ultra-wide color gamut, which is the effect comparison diagram. At the top is Skyworth S9. The following are LED products currently on the market.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Due to the higher positioning of S9, the price of 59999/39999 is not cheap. In contrast, the appearance is basically the same, the price of the S9300 with only a few Dolby Vision technologies on the configuration is a bit surprising: 25999 yuan (65 yen) and 14999 yuan (55 yen), and the same-size high-end LED prices of foreign brands have been It's flat.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Both the S9 and S9300 have a screen thickness of 5.27mm. Although slightly thicker than Sony's 4.5mm record, the visual effects are already excellent.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Contrast with iPhone5s. In addition to being ultra-thin, OLEDs can easily realize ultra-narrow bezels due to the structural features.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
The audio parts S9 and S9300 are equipped with a full audio horn system provided by JBL. It contains 7 speaker units (1 bass, 4 midrange, and 2 high pitches). The one-piece design is quite impressive.
Millions of OLEDs finally arrive Skyworth volume production OLED TV first look
JBL's bass unit close-up.
Millions of OLEDs finally arrive Skyworth volume production OLED TV first look
There are 2 midrange horns and 1 tweeters on the left and right sides.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
The speaker unit is embedded in the transparent sheet below the screen, which has a sense of suspension.
Ten Thousand Yuan OLED finally arrives Skyworth production OLED TV
Skyworth did not show the outside world the real machine of the entry-level 2K OLED S9000. And this price of only 1,1999 yuan 55-inch OLED TV, although the resolution did not reach 4K, but its comprehensive price performance, we feel that it is still an epoch-making product. Its appearance is very significant for the next popularization of OLED.
The flagship S9 series is available in two sizes, 65†and 55â€, and uses the Korean LGD 4-color 4K OLED panel. Compared with the OLED TVs that have appeared on the market before, the biggest feature is the integration of Dolby Vision's Dolby Vision technology.
Dolby Vision is a new video display technology developed by Dolby Company. This technology has HDR (High Dynamic Range) capabilities that can greatly enhance the contrast performance of televisions. Taking the peak brightness of 200-500 nits of ordinary TVs and the dark part of 0.1 nit as an example, this indicator can be improved to a peak value of 10000 nits and a dark part with a level of 0.001 nit using the Dolby Vision technology, and the contrast enhancement range has tens of thousands of times improvement.
In addition, Dolby Vision also adopted the new Rec.2020 color gamut standard. It is more accurate and vivid than the NTSC color gamut standard used so far in the field of radio and television.
The OLED display technology itself is known for its mega-level contrast and ultra-wide color gamut range. The combination of Dolby Vision technology and OLED technology will be able to further exert the hardware advantages of OLED technology and fully release its display performance.
The S9300 series also has two specifications of 65 inches and 55 inches. Compared with the S9, Dolby Vision technology is not included. However, 4-color 4K OLED panel, 0.001ms response speed, million-level contrast, color gamut, and the same body thickness as the S9 are reflected.
The more popular S9000 series uses 1080P OLED panels, while only a 55-inch specification.
One of the most critical factors for the lack of mass adoption of OLEDs is price. Even at the end of 2014, the price of 55-inch OLED TVs was rarely lower than 30,000 yuan, while the lowest price of 55-inch ordinary LCD TVs had even dropped to the 3,4 thousand yuan range during the same period. The most important task of Skyworth after mass production of OLED TVs is to pull down the price of OLED TVs to a reasonable level. According to the price distribution of 55-inch high-end 4K TVs ranging from RMB 10,000 to RMB 15,000 currently available on the market, only OLEDs with the same size can be pulled down to less than RMB 20,000. Only when the same size OLEDs are accepted by the mainstream consumer groups, can they really hope to purchase? For users of high-definition televisions, this is just a carnage for the manufacturers themselves.
Fortunately, Skyworth realized this. The upcoming production volume of the flagship S9 is set to 59999 (65å‹) and 39,999 yuan (55å‹); the S9300’s price is 25,999 yuan (65å‹) and 14,999 yuan (55å‹). The premium version of the S9000 is priced at only 1,1999 yuan (55 baht). How was it shocked to you?
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