Smart TV 7 Q

If 2012 is the first year of smart TV in China and 2013 can be said to be the year of fermentation, then 2014 should be the year of outbreak. With the strong involvement of LeTV, Xiaomi, iQIYI, and Lenovo, traditional TV manufacturers such as Skyworth, Haier, Changhong, and Konka were forced and all TV sets became more and more conceptualized. Become an increasingly important label for televisions. Regrettably, in the past two years, these smart TVs in China have not satisfied me. Please ask the next smart TV to solve the following seven questions.

Question 1: How to deal with government supervision?

What the government is most worried about is the content of smart TVs. In addition to pornography and violence, there is content involving politics and so on. The State Administration of Press, Publication, Radio, Film and Television, of course, hopes that everything is within control. This is the same with the press, online media, and traditional broadcast television. Even the departments concerned are even more afraid because the audience in front of a TV is only a few fewer than a person dancing in front of a movie screen and in a square. When you gather together, if the content is not controllable, people's emotions and consciousness are not controllable, you know.

In addition to previous TV channel programs and dialing content, smart TVs only have access to more Internet video content (homebrew, dramas, and movies) in order to be even better. This may require an Internet TV license. At present, the State Administration of Press, Publication, Radio, Film and Television issued a total of seven Internet TV licenses, which were awarded to CNTV, BesTV, Wah, South Media, Hunan Broadcast, China Radio International, and China National Radio. Among them, CNTV, BesTV, and Wada have three parties that have licenses and huge content resources. They have the greatest right to speak and 90% of the TV brands cooperate with them. In the TV industry, because of the rapid Internetization, government supervision has not yet responded. For a long time to come, the development of smart TVs will be affected.

Question 2: Smart TV with computers, mobile phones grab users?

Silly only with computers, mobile phones grab users. From the perspective of the screen, desktops, laptops, and tablets are screens, and mobile phones are also screens. Outdoor LED advertising is still a screen, and televisions are certainly screens. This is a multi-screen era, and everyone can use any screen in their lives. With the maturity of the mobile Internet today, the most commonly used screen in the multi-screen era is the mobile phone. Even if the television is a smart TV, it can only stand by the side.

It seems that it is not wise to grab users, but this does not mean that Smart TV can't steal the others. The smart TV can grab the most, it is time, the user's time. A user's daily time is switched along with the life scene. On the way to and from work, at the dining table, be sure to use a mobile phone, use a computer and mobile phone in the office, and at home or hotel room, the mobile phone may be a television or a computer. What TV needs to do is to make it good enough for users to use less or no computers and mobile phones at home or in hotel rooms. Remember, instead of grabbing users, it's time for users to grab smart TVs and computers and mobile phones. Use your own big screen, smart experience, internetization, content, and other accurate ways to grab the user's time that belongs to the TV.
Question 3: What do you want to show me? Or do I see what you have?

The traditional TV is "What do you want to show me?" The user did not have to choose. With the same TV station, the 24th episode of "Tokyo Love Story" is broadcasted, and it can only be replayed in a dry way. Later, there was a recorder, which was a derivative product and did not solve the problem on television itself. Then there are set-top boxes that can be ordered on-demand. There are two things that smart TVs should do: First, in the past one second, the content of the programs broadcast on all television stations can be broadcast on demand.

Second, according to the user's television viewing time, content type and social platform, favorite tag, etc., the user is recommended for content intelligence. When I got home from work and lay down on the couch, I turned on the smart TV. The idea for the first time was: Come, let me see what you have. If I were concerned about the latest developments of MH370 or the latest and most popular Korean dramas, the recommendations on the content of related programs were presented on the TV screen. Then I had no reason to drop the remote control and turn on the computer.

Question 4: Is it once again occupying the living room or returning to the highland of family life?

8090 and even after 00 have abandoned television, 70 is the golden period of life is estimated to watch TV is also very rare, 6050 and previous people may watch more TV. When smart TVs appeared, many people shouted that this was an opportunity for TVs to "reoccupy the living room." This slogan used to do brand marketing but also improvise, but boiled down to the positive sense of smart TV, is really brain damage.

One 90-year-old girl who studied senior at the School of Journalism and Communication at Jinan University sent me a WeChat last Friday evening and said she really wanted to watch TV. I asked why. She said that I am a singer tonight. I ask to watch videos online is not the same. She said that you don't feel like you have a home when you watch TV. I ask where you are. She said in the school dormitory. I knew immediately that this Ningxia girl saw me as a singer. It was important that she was homesick. Television has always represented family life, and could provide surprises in home karaoke, video calling, and online education besides TV channel programs, Internet-generated content, web browsing, and even better games like the ones the Little Overlord Learning Machine can provide. . Well, smart TV can really return to the heights of family life and strengthen the emotional support of family members.

Question 5: What is the ultimate experience of human-computer interaction?

TVs, set-top boxes, and remote controls must all be improved. Smart TVs may improve user experience on human-computer interaction. Whether the smart TV represents the ultimate experience of human-computer interaction in the history of television is a question that is difficult to answer at present. However, we can clearly know that the ultimate experience of human-computer interaction is no touch, no voice, or even eyes, but ideas.

Smart TV is an important part of smart home life. Bill Gates invited the leaders of various countries to visit and experience his high-tech luxury homes, which showed the development trend. The millet TV has a 11-button remote control, which is possible minimalist, but the human-computer interaction is still nothing surprising. Is it possible to use smart phones like smartphones or smart phones before the idea of ​​remote control or remote controls? People control the smart TV via touch or voice?

Question 6: Is hardware or software important?

Needless to say, the hardware problem is directly related to the price. Whether you are 2999 or 2499 or the future of 1999, the lowest price for smart TVs is directly by hardware. One of the necessary hardware can not be said, there is always a bottom line for low prices, hardware is the price of supplies, do not have those hardware, TV smart ah?

Software is now a big problem, so it is important. Many smart TVs are now under the banner of Android. They are arrogantly called open source. As a result, the response speed in the booting and switching links cannot keep up, which seriously affects the user experience.

Question 7: The next entrance to the Internet is television?

It is now the era of mobile internet. In addition to the software itself, the Internet's entrance has completely penetrated the hardware. In 2014, why 315 exposed those manufacturers pre-installed, ah, because mobile phones become the entrance of many products. Assuming that smart TV rekindles the TV industry, the trend of declining production capacity will be reversed to some degree, and TV is becoming a new entrance to the Internet.

Do not underestimate the entrance of television, 1.3 billion Chinese, a family of five, each a smart TV, are installed capacity of 260 million. This does not include hotels, shopping malls, high-speed rails, etc. Moreover, the family life represented by television is obviously an important digging point that can be valued and worth investing in, such as video calls, online education, and games. As the upper reaches of the television industry, what needs to stand the test is how can smart TVs match the strategic attributes of the Internet portal? This may be because LeTV, Xiaomi, iQiyi, and Lenovo made great efforts in R&D. There are also many Internet companies that have sharpened their heads to squeeze in smart TVs.