On the mobile phone platform, the core technology is not CPU and GPU, but baseband. Some people say that Qualcomm sells baseband to send processors. Of course, the difficulty of baseband technology and patent-related issues are also well known.
MediaTek CMO Johan Lodenius said recently that MediaTek has reached a licensing agreement with ARM to develop a processor based on the Cortex-A50 64-bit architecture and confirmed that it is preparing to launch its first LTE baseband solution.
He said: "What we have to do in the market is to push the low end up and the high end down. This is for good reason, so that we can get more desserts of high-performance products at the right price (sweet) point). "
He did not disclose the specific release time of these products, but it seems that MediaTek will not deliberately pursue top-level performance, but pay more attention to price and cost-effectiveness, in order to attract customers through trial and error, especially if the LTE baseband specifications are neat and the price is cheap. Will greatly promote the development of LTE ecology, especially in the domestic market.
In addition, MediaTek is also developing a Cortex-A12 architecture processor (as is Credit Suisse), which is expected to be launched in mid-2014 to target the mid-end market. A12 is the true successor of A9, claiming to improve performance by up to 40%, with better energy efficiency and better compatibility with big.LITTLE.
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