Zhang Haidong, General Manager of Zhongzhao Enterprise Service Center
As an organization specializing in lighting and lighting companies, I am deeply impressed by the lighting industry this year. Affected by the big environment, some enterprises have encountered a lot of difficulties. In fact, these difficulties are not in production, but mostly in sales. According to my previous experience in market operation, companies want to put sales down to the channel very well. It is very difficult. On the one hand, they invest a lot. On the other hand, the operating mechanism of the whole enterprise needs to be changed accordingly.
The “Group Supply†project proposed by Xingbang Industry has recently been carefully studied and I think this is a very creative project. I used to have a lot of cooperation with Xingbang industry, and I admire their team's combat effectiveness, distribution and execution ability. There are not a few companies doing B2B networks in China, but few companies can have such a large market resident team as Xingbang Industry, let alone the mainstream media such as “Guzhen Lighting†and “Ceramic Visionâ€. Alibaba is a "giant" in the B2B field. It is all-inclusive, but most of them only stay at the level of providing information, and have not yet reached the level of providing more services to enterprises. “Groups for group purchases†are more targeted because they focus on the industries they are familiar with, understand and grasp the needs of manufacturers. I believe that if Alibaba is regarded as a comprehensive roll-out in marketing, then the "group supply group purchase" is currently doing the deep-growing channels in key areas, intensive cultivation, and then copying the pattern after success. (Organization / reporter Wang Xiaofeng)
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