Since last year, news of the collapse of many LED companies in Shenzhen and the boss ’s run have been reported from time to time, including some of the larger companies. This summer, Shenzhen Vision Optoelectronics Co., Ltd. declared bankruptcy, which once again triggered an industry "earthquake." The prospects are good, the market is cold, where should Shenzhen LED companies go? How to solve development problems?
Experts in the industry believe that it is normal for some uncompetitive companies to fail and some new ones to be born. At present, LED companies must practice their internal skills, improve their innovation capabilities, and follow the laws of the market and technology. The fate of being eliminated.
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Zhou Honglin, general manager of Shenzhen Laifu Photoelectric Co., Ltd., said that since the beginning of this year, the news of the failure of small and medium-sized LED enterprises has continued to spread, and even some statistics with larger numbers. Although this made him feel greater pressure, he felt that it was normal for some enterprises to fail. The prospects of the LED industry have attracted a large number of influxes of companies. Some companies without core competitiveness rely on low price vicious competition. Once the external environment changes, it is easy to face the end of failure.
Cui Jian, general manager of Shenzhen Kerip Optoelectronics Co., Ltd., said that some LED companies are only engaged in simple assembly work and have no technical content, so they lack resistance when the market changes. Pei Kewei, President of Global Resources Corporate Affairs, also believes that a large amount of capital and companies are pouring into the LED industry. Nowadays, the cost of Chinese companies is rising, and the situation of some companies being eliminated is not surprising.
It is worth noting that although the failure of some enterprises is affected by external factors such as changes in overseas markets and rising costs, the problems of the enterprises' own innovation capabilities and product quality have to be reflected.
There are two laws that must be followed for LED products: one is the market law, and the other is the technology law. "Enterprises must realize the potential of technological innovation, reduce costs and improve quality, otherwise they will definitely be eliminated." At present, LED sales are concentrated in urban scenes, backlights, etc., and the technology of indoor lighting needs to be further improved. In the future, enterprises will vigorously develop in application innovation, increase product quality, lower prices, and let products enter thousands of families. Households.
"Homogeneity" and "price war" are very critical issues, which are the consequences of the traditional low-price era. "Peikewei told reporters that the LED market does indeed contain huge business opportunities and development potential, but, at present, The development of China's LED industry still faces some challenges, including China's weak upper and middle reaches of LED technology, LED chips and device products are mostly concentrated in low-power, low-end products, etc. At present, China's semiconductor industry is large but not strong, and its core competitiveness remains to be seen Yu further improve.
Pei Ke said that for Chinese LED companies, improving their own anti-risk capabilities and market competitiveness is currently the top priority. He believes that to truly get rid of the market crisis, LED companies must strengthen their comprehensive competitiveness by increasing R & D efforts, improving technical levels and product quality, and adding value-added products. In order to continuously expand the scale of the enterprise and enhance its strength, this It is the powerful promoter of the promotion of China's overall LED industry.
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