Return to the main theme of the preservation of the Jingdong refrigerator fresh-keeping sealing test to blow consumer perception

In the context of consumption upgrades, consumers' pursuit of quality of life continues to rise, and the emphasis on health is increasing. Food health is a top priority. As an indispensable home appliance in the modern family, the refrigerator is responsible for ensuring food hygiene and conserving food and nutrition. What is a healthy refrigerator? The most important thing is to have good freshness preservation performance, so that the nutrients of stored foods are minimized.

Recently, Jingdong Home Appliances has joined hands with Midea, Siemens, Meiling, Jinghong, Hisense, Samsung, and LG's seven well-known refrigerator brands to launch a 15-day period with the theme of “Imperial Time, Locking Fresh” (6th of June – 7th) Unpacking on the 8th of the month) Storage of fresh-keeping refrigerators.

360-hour challenge to witness the intelligent fresh-keeping strength of the refrigerator

The Jingdong refrigerator fresh-keeping sealing test directly hits the user's life and fresh-keeping pain points. Through such a dramatic and challenging display, users and consumers can clearly feel the shocking preservation strength of the seven well-known refrigerators.

At the scene of the unpacking event, through the close observation of the on-site media and consumers, it was found that although the surface of the fruit stored in the fresh-keeping refrigerator showed signs of water loss, the internal water content after cutting was firm and the fruit was firm, but in the ordinary and old refrigerator. Most of the fruit has been mildewed and has a spoiled smell. It can be seen from the comparison on the spot that the fresh-keeping effect of the seven refrigerators is far from being thought of by everyone, and has been unanimously recognized by the media and consumers.

For the intelligent fresh-keeping capacity of the refrigerator, Jingdong Household Appliances invited the China Household Electrical Appliances Research Institute to conduct a professional evaluation of the fresh-keeping effect of the new and old refrigerators for 7 days for several kinds of fruits and vegetables commonly used in daily life. Interpreted from the perspective of data research reports. Lu Jianguo, deputy chief engineer of the China Household Electrical Appliances Research Institute and director of the Institute of Testing and Metrology Technology, also showed the media and consumers an intuitive picture of the changes in strawberries, bananas, peaches and spinach in the new and old refrigerators. Out, under the condition of simulating the number of times the consumer switches the refrigerator daily, the fruits and vegetables in the fresh-keeping refrigerator are superior to the ordinary and old refrigerators in terms of color, smell and firmness.

   According to the data released by the China Household Electrical Appliances Research Institute, the weight loss rate of fruits and vegetables and the vitamin C retention rate of the old refrigerators are all unqualified. The fresh-keeping refrigerator has a vitamin C retention rate of 95.07 and a chlorophyll retention rate of 95.87, which is higher than that of the old refrigerator.

   It can be seen that whether through the sensory comparison on the scene or through the evaluation data, it can be clearly seen that under the same conditions, the difference in the preservation and storage of fruits and vegetables in different refrigerators is still great, and the fundamental difference is mainly due to the preservation technology.

As Sun Zhitao, general manager of the ice washing and sales department of the Home Appliances Division of Jingdong Electronic Entertainment Group, said, it is difficult for consumers to judge and identify the preservation effect of refrigerators in their lives, and they are not familiar with the preservation technology of new refrigerators. Through this event, I want to let everyone know that the new fresh-keeping refrigerator that we are launching now can achieve precise temperature control and independent temperature control, and can effectively extend the shelf life of food by 360 degrees.

Join hands with mainstream refrigerator brands to build a healthy and healthy life circle for consumers

In fact, after a variety of differentiated selling points took turns, the technology and design of the sleek technology used to slow down the sales of refrigerators, and companies have returned to the essence of refrigerator products to innovate and upgrade the preservation technology.

At present, mainstream refrigerator brands are carrying out innovation and upgrading of preservation technology. The integration of intelligent technology and preservation technology has greatly improved the operational efficiency and precision of the preservation system, and has brought the preservation effect to a new level, bringing new experiences to users.

For many years, Jingdong Home Appliances has witnessed a little progress in the refrigerator fresh-keeping technology. With a little breakthrough, it has its own unique insights. Sun Zhitao said that Jingdong believes that under the current environment of attaching importance to health and paying attention to freshness, consumers are eagerly awaiting more. The appearance of high-quality fresh-keeping refrigerator products can be said that the Jingdong refrigerator fresh-keeping sealing test activity is in line with the current development trend. In the refrigerator industry, the results of fresh-keeping technology have been released, and this event has provided strong support for the improvement of consumer experience.

The relevant refrigerator brand executives agreed that the quality consumption upgrade trend is obvious, and consumers' demands for preservation are increasingly personalized and high-end. Especially the rise of the middle class, high-end ingredients "fly into the homes of ordinary people", to solve the consumer's preservation pain point is imminent. The Jingdong refrigerator fresh-keeping sealing test has deepened consumers' awareness of fresh-keeping, making the new industry's preservation standards appear on paper.

As the leader in China's home appliance retail industry, Jingdong Home Appliances not only provides consumers with low-cost and high-quality refrigerators, but also establishes a consumption standard for refrigerator products. It is also a practice of “determination of service” to continuously improve the service threshold of the refrigerator industry. . Jingdong is committed to promoting the service upgrade of home appliance retail channels by introducing high-quality service measures to consumers, providing consumers with better consumer experience and more value-added products.

At the out-of-box event, many refrigerator brands have spoken in the Jingdong platform. Through the close cooperation between Jingdong and mainstream refrigerator companies, we strive to make nutrition and health accompany every ingredient, serve every family member, and join hands with consumers to enter the era of intelligent preservation.

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