Sharp continues to work together to "run it" Fun entertainment marketing

Recently, Sharp, the father of LCDs, announced that its two new television models, LCD-60SU666A and LCD-70SU766A, will be launched in China. It is reported that these two new products have combined the habits of Chinese consumers from the beginning of product development and practice their brand strategy of “localization, youthfulness, and internetization”. They also show that Sharp is focusing on the Chinese market. After becoming a "singer" partner, Sharp recently announced that he will hold the "Run It" program as a special sponsor. This is another example of Sharp's brand strategy and marketing efforts.

Deeply ploughing the Chinese market Sharp new TV is about to debut

As a brand enterprise for a hundred years, Sharp has always been "very true with vision." It is important to rely on the product to speak and to pay special attention to the upgrade, optimization and iteration of TV products. The upcoming two new TV LCD-60SU666A and LCD-70SU766A, whether it is the original "Sharp screen", or in line with the operating habits of Chinese consumers, massive iQIYI film and television resources, let this Both products became Sharp's representative 4K television products. Previously, these two products have already appeared in AWE2017 (China Household Electrical Appliances and Consumer Electronics Fair) and were sought after by attendees. The continuous innovation of TV products is a reflection of Sharp's recent efforts to strengthen its brand strategy of “localization, youthfulness, and internetization”, and also shows Sharp’s determination to dedicate itself to the Chinese market.



In order to deepen the awareness of Chinese consumers on the Sharp brand, Sharp has also continued its efforts in entertainment marketing and cooperation with popular variety shows. It is reported that in the new season's "Run Male" program, Sharp will appear as a special sponsor.

Strong and Sharp join hands to "Run It"

After the accumulation of the previous four seasons, "running men" has become very popular. The frequency of ratings has increased frequently, which has forced many multi-stage concurrent variety shows. As the much-anticipated fifth season, "Run It" also has many innovations in terms of content, gameplay, etc., which will bring different "running men's trends".

On April 10th, “Run It” held a new season conference in Yanan. In the fifth quarter, while continuing the heat, it is expected to create more glories. Sharp, as a special sponsor, "run it," is the first time this program with the TV brand cooperation. One party is a hundred-year brand enterprise and “the father of LCD”. One party is one of the most popular variety shows. What kind of sparks will Sharp and “Run it” collide? Whether Deng Chao is going to be fluent in English for Sharp TV, Sharp Internet TV will show how extraordinary it is. There is much room for imagination.

Sharp Fun Entertainment Marketing accurately grasp the taste of young consumer groups

This is not Sharp's first sponsorship of domestic variety shows. Sharp is also a partner of “Singer” 2017. His cooperation with “Singer” is very in-depth. Thankful activities and public welfare activities make the public impressive. In addition, this special sponsor who became the fifth quarter of “Run It” continued to exert its force on variety shows, which is a strong proof of Sharp’s “localization, youthfulness, and internetization”.

In addition, Sharp also attaches great importance to the cultivation of new consumer groups. As the current and future consumer spending power, the importance of young consumers can not be ignored. Faced with this group, we must understand its preferences, tastes, etc., and emphasize branding and empathy on the basis of emphasizing personalization and emotion. "Run it" and "Singer" are all very popular programs that are popular with young people. Sharp's cooperation with these variety shows makes the brand rejuvenate and more and more young consumers.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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