According to a report from PCWorld, in a room for the "unoccupied" room for ordinary viewers of the Mobile World Congress, Samsung demonstrated an integrated head-mounted display that can be used without a smartphone.
Samsung is demonstrating a prototype device in this room. Its main purpose is to demonstrate the powerful processing capabilities of its Exynos series of mobile processors. Samsung has already launched the Gear VR heads that need to be used with smartphones, but now it wants to attract other companies to use its latest Exynos 9 chip in its all-in-one virtual reality heads-up and smart phones.
Exynos chips are more of an internal Samsung project and are used in Galaxy series phones. Only a small number of mobile phone manufacturers including Meizu have launched mobile phones equipped with Exynos series chips.
However, Samsung seems to have finally realized that Exynos 9 is an outstanding product, and its powerful processing capability means that it can be used in a new generation of smart phones and virtual reality head-ups. Samsung is also working hard to make other Exynos chips available in cars, robots, wearables, and even Chromebooks - if there is a chance.
Samsung has changed the Exynos chip brand strategy to make it more suitable for external sales and easier for customers to understand. Exynos series chips are divided into four brands 9, 7, 5 and 3, Exynos 9 is for high-end mobile phones and virtual reality heads, and Exynos 3 is for low-end phones.
The new Exynos 9 chip, called the 8895, will be used in Samsung's next-generation flagship smartphone, the Galaxy S8. The Galaxy S8 may be released at the end of March this year.
PCWorld said that, but the 8895 is also suitable for use in virtual reality heads, powerful processing power of the chip. It integrates 8 CPU (central processing unit) cores - 4 custom cores and 4 Cortex-A53 cores, which gives it a powerful computing power. The ARM Mali G71 GPU (Graphics Processor) integrated with 20 cores gives it powerful graphics capabilities.
The 8895 can shoot and play 4K video at 120fps. In addition, it integrates a vision processor for virtual reality applications that performs motion detection and tracking of head movements.
In addition, the 8895 also adopts a new data transmission mechanism, making the data transmission between the CPU and the GPU more smooth. It supports LPDDR4 memory and integrates gigabit modems.
Samsung’s competitors in the mobile chip field include Qualcomm and MediaTek. The latter two companies demonstrated their latest chips at the Mobile World Congress. The Sony Xperia XZ smartphone is the first smartphone to be released with the Snapdragon 835 chip. The Snapdragon 835 also has a gigabit modem integrated. MediaTek announced the 10-core chip Helio X30. The smart phone that will deploy this chip next month will IPO.
In theory, the Exynos 8895 is as good as the Snapdragon 835, but it is better than the Helio X30. Exynos chips will bring the necessary competition to Qualcomm’s dominant smartphone chip market.
PCWorld said that Samsung acknowledged that it did not take adequate measures to promote its chip strategy to equipment manufacturers, so only a few third-party manufacturers use its Exynos series chips, such as the Audi car infotainment system. Ben Hur, vice president of Samsung's LSI marketing, said Samsung needs time to increase its chip customer base, but over time, third-party vendors will begin to trust Samsung.
The lack of understanding of Exynos chips has affected Samsung’s efforts to seek more chip customers. Verizon has been unequivocally supporting Qualcomm, Samsung's Galaxy S7 phone sold in the United States with Qualcomm Snapdragon chips. In addition, Samsung chips do not support CDMA and support mobile technologies such as GSM, which are widely used in Asia and Europe. Hull said Samsung will soon add CDMA support to its chips.
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