OFweek smart home network news Recently, China Mobile's IPTV license has finally settled! However, for China Mobile, this is not good news:
According to sources, the Network Division of the State Administration of Press, Publication, Radio, Film and Television has issued an official letter on the application for the return of China Mobile's IPTV transmission service license application materials. In the letter, SARFT believes that before China Mobile applied for the IPTV transmission service license, it has developed and formed millions of subscribers of "Magic 100" TV services, and the business is in compliance with the existing IPTV. The broadcast control mechanism is quite different, so it returned the China Mobile Group’s license application.
According to the series of documents of the State Council on triple play, the IPTV service adopts the mode of cooperation between the IPTV integrated broadcast control platform and the IPTV transmission system. The integrated broadcast control system adopts the overall two-level broadcast control system, while the IPTV transmission system It is the responsibility of the communications operator who obtains the license plate.
China Mobile's IPTV Dilemma
IPTV license, namely "Information network broadcast audio-visual program license." According to the regulations promulgated by the General Administration of Radio, Films and Television in July 2004, “Opening of audiovisual programs using televisions and handheld devices as receiving terminals†requires IPTV licenses. At present, China Telecom and China Unicom have obtained IPTV transmission licenses, and can legitimately connect IPTV services to various localities and broadcast control platforms.
Of the three major operators, only China Mobile has not yet obtained an IPTV license. China Mobile's eye-catching level of IPTV licenses can be imagined. SARFT has not issued licenses to China Mobile. In the face of the blue ocean of IPTV, China Mobile has been constrained and can only be anxious. However, China Mobile will not be willing to abandon the "big fat" of the video business and have no choice but to open up another path and start an Internet OTT service, which is the "Magic 100" TV business. But in the end it is not serious IPTV, OTT is inferior to IPTV in all aspects.
Without IPTV licenses, China Mobile’s video service lacks the vital function of live broadcasting. Compared to the IPTV services of China Telecom and China Unicom, there is no direct broadcast function and basically no competitiveness. Now China Mobile OTT box has live broadcasts and other illegal content, which is in violation of the broadcast control mechanism of SARFT. This is also a major reason why SARFT rejects China Mobile’s IPTV license application. The cause and effect cycle, this dilemma depends on how China Mobile broke.
The rapid development of domestic IPTV business
In 2016, domestic operators’ IPTV services developed very rapidly. This year, a net increase of over 40 million users (excluding China Mobile’s OTT subscribers), of which Tianyi HD exceeded 65 million, China Telecom became the world’s largest IPTV operator.
Entering 2017, IPTV can be said to have opened the "year of operation", and the three major operators have become increasingly fierce in this new field.
China Mobile's implementation and family plans have made an overall effort to OTT; China Unicom has proposed positioning the video business as a strategic basic business, striving to increase the penetration rate of IPTV broadband to 52% in the next three years; China Telecom has stated that “unwavering IPTV+broadband strategy "The broadband, mobile phone and TV" trinity model has attracted many users. Take Anhui Telecom's latest "Perfect and Perfect" package, 399 yuan / month can enjoy 200M smart optical broadband, 2 channel 4K clear TV with unlimited traffic and massive voice services. In addition, the package contains 3 4G cards, which means that a perfect package is available for the whole family to share. This set of family service solutions, including mobile communications, the Internet, and video entertainment, can prick the user's pain points both in terms of product innovation and the cost-effectiveness of tariffs.
For China Mobile, the biggest factor affecting its TV business is the IPTV policy license issue. If China Mobile has obtained the IPTV license, then the domestic operator's IPTV service will show a three-way trend. However, for consumers, the competition among the three major operators is more intense and the price is more favorable to us. Perhaps once China Mobile receives the IPTV license, the three major operators may launch more cost-effective IPTV services, while the traditional cable TV will also face greater pressure for the loss of users.
But all this is a more favorable development for our consumers, isn't it?
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