The battle of routers pushed the telecom industry to a cliff

Since last year, Internet companies have turned to the hardware field and started to fight on televisions, set-top boxes, and routers. When everyone is happy to see new and ever-increasing sales promotions, they suddenly realize that this The losers of the war are not any participants, but are broadcasting and TV companies and telecom operators who are hiding in the towers to see the scenery.

On April 25th, Alibaba sold TV boxes in Tmall, and Xiaomi sold routers on the Internet. Baidu also launched its own TV sticks and routers. 360, Husk, Thunder, and polar routing also participated in the router battle. Several companies also have their own brand of portable WIFI products available. Tencent claims to share free WIFI resources through WeChat. It should have been the world of radio and television operators and telecom operators, but it has become a stage for Internet giants to fight.

The future of radio and television is on the Internet, which is undisputed. Although cable TV set-top boxes have the ability to survive in the short-term, they are destined to be eliminated in the long-term, and they have already begun to deploy on broadband. However, it encountered the tenacious blocking of telecom operators, and the progress was slow, and the occupied family positions gradually shrank.

At the same time, telecom operators are now firmly in control of broadband networks, but they are completely and completely pipelined. Operators almost do nothing in the content and applications of broadband services, and face the opportunity of intelligent traffic management provided by households. The impending capture of the last main position was indifferent.

With the development of optical broadband, the network has been greatly improved, and the golden age of smart home construction is approaching. Internet companies have seen opportunities for future development, so they are entering this market one after another. Business and broadcasting gradually step by step away from the user.

If smart TVs and network set-top boxes are an alternative to IPTV's traditional digital cable TV and telecommunications IPTV, the battle for routers is the most crucial battle that Internet companies have brought to operators to completely pipeline them.

In general, users will access broadband lines provided by operators or broadcasting and television stations. The top is a crystal head, and most of them connected to crystal heads will have a broadband cat. Some fiber optics have only left a solitary one in the user's home. Line and crystal head. For most users, this crystal head obviously cannot satisfy the use of multi-device and multi-mobile terminals. Setting up WIFI hotspots is an inevitable choice. This is the most direct and most direct window for users, and operators can give up.

In the past, routers were "network neutral" devices and they had nothing to do with the business. Therefore, they have not been taken seriously by broadband operators. Operators value terminals that can continue to bring application experience and benefits, such as smart phones and computers. It also includes the now fiery smart TV, but routers are already undergoing disruptive changes in the hands of Internet companies.

The routers provided by Internet companies have already exceeded the scope of traditional routers, and have even been promoted by some vendors as "home server" concept products. Such routers have powerful CPU computing capabilities, and RAM ROM SATA hard disks complete the data bearing and connect users. Mobile phones, Pads, TVs and notebooks, sharing 1TB hard disk function, users do not need to open the computer, you can use a router alone to download high-definition movies or large files at high speed, i can also be downloaded remotely using a mobile phone APP remote download, the user chooses to go to work Download, go home and watch movies without waiting.

Smart routers are now also accompanied by security concepts. Some companies claim that they can provide security management functions, and they can also filter specific advertising content. In the future, they may also use “smart” to guide customers to find and use specific content.

Nowadays, smart routers have become the core management platform for home intelligence. Once they are firmly occupied by the Internet giants, the future broadcasters and telecom operators can only become laborers who provide cheaper traffic to them. Will once again monopolize the development of household intelligence.

These manufacturers of smart routers must be ulterior motives, sell hardware at extremely low prices, and rely on the so-called "Internet thinking" to win profits. To be sure, mastering the distribution, acceleration, filtering, storage, remote control and other routers will become the last chance for broadband to change pipelines.

Telecom operators are all doing traffic management, but now they are almost always paying attention to the more commercial value of mobile Internet. They are not valued in the area where broadband has almost been pipelined. Operators are rarely seen as broadband. Customers provide router bundles or complimentary services, which is tantamount to handing their positions to their opponents.

The future trend, with the development of 4G, WIFI will become more popular, smart routers will be popular, and will become a hot spot for all information network companies. Now only some Internet companies are trying to do it. Xiaomi, 360, Baidu , polar routing, etc., can list a long list of company names, I believe that soon after the BAT will also spend big and little money to participate in, and as if the operator outsiders will once again become the fate of OTT sigh.