On the 16th, in a shop called "Step by Step Lotus" in Wuzhen, I met Ding Lei. He was sitting at the riverside and drinking tea leisurely. It was a rare event...
Speaking of being blocked in the toilet the night before, Ding Lei smiled and said: "I have been doing the car for more than 2 hours. Of course, the car goes to the toilet first."
Xialiba: "Ding Bo, today is very leisurely..."
Ding Lei: "To Wuzhen, you have to relax."
On this day, Ding Lei is in a good mood! How can Xialiba and Lin Jie let go of such an opportunity! So, we talked with Ding Lei a lot, including life, products...
Here is the exclusive video, exclusive video, exclusive video!
In this less than 10 minutes of video, Ding Lei opened a happy answer to several questions:
1. Where is the most beautiful Wuzhen?
Ding Lei: In fact, Wuzhen is the best place in this position (step by step lotus), there are bridges, water, people, and the night scene is beautiful.
(Ding Lei has been to Wuzhen many times, very familiar. At the moment of chatting, a beautiful woman from Sequoia Capital came to find Ding Lei to help, hoping to eat in a private room in Wuzhen, and finally because our problems are too much, no longer.)
2. When did I get lost?
Q: Ding Zong, your life seems to be very proud, Netease koala, games, Netease music...
Ding Lei: When did I get lost?
Q: When I first went public... At that time, you just had a 30th birthday, and then I had a big meal with Xu Xin (the head of capital today) in Hong Kong...
Ding Lei: Oh... 15 years ago. In fact, that day, not only a company was frustrated, every company was frustrated, Sohu and Sina fell to 1 yuan...
? 3, retain the user key to see the product
Q: (a company) has missed two opportunities in the past 20 years. One is search and the other is social, but Netease has missed both opportunities. It is still developing very well. Why?
Lin Jack: Yes, why?
Ding Lei: Searching is indeed an opportunity, but missed it. Socializing is actually a platform. The core is content. A good platform can reduce the cost of new users. But to retain a user, the key is the product.
Just like the iPhone user churn rate is very low, you will not buy an Android phone after using the iPhone, and the user churn rate of the Android phone is high. Why? Ten thousand people who have used Android phones, when they see Apple, they jump to Apple and then come back from Apple. It is impossible...
Q: 2 (mobile phone, one apple, one Android)...
Ding Lei: Are you experiencing it, I can understand, haha...???
4, my own underwear is also strictly selected to buy, a set of 137 yuan
Q: Now Netease's various (business) status is very good, Netease koala good reputation, NetEase game recently has a game "Yin Yang Shi" super fire, Netease music, Netease media are very praised......
Ding Lei: The product has two qualities. One is to be innovative compared to the competitor's product. You have to find this innovation. The second is to make every detail to be refined and refined, and to have the spirit of craftsmanship. . When doing e-commerce, how do we differ from other e-commerce platforms? Then we purchase and do cross-border products ourselves, which is different from our competitors at the product level. The details of the packaging, our box is different from others.
Q: But how do you consider doing cross-border e-commerce?
Ding Lei: Mainly at the time of pushing the free trade zone, there is a service content: allowing cross-border e-commerce. This is equivalent to opening a business path for you. Of course, you have to do a good job of accumulation. We look at e-commerce for 3-5 years.
Q: How do you consider Netease's strict selection?
Ding Lei: Strictly selected, we have always wanted to find the "own brand" in the e-commerce field. We have been preparing for 5 years and have been waiting for the right leadership. We have worked in the manufacturing industry and know how to control the products and achieve the price/performance ratio. It is 3 sentences: good goods, excellent price, good service.
Q: Do you use it yourself?
Ding Lei: Of course, my underwear is strictly selected.
Q: How much?
Ding Lei: A set of about 137, one piece, about 60 dollars.
The masses: The koala is doing very well!...Because our diapers and milk powder are bought there.
(Ding Lei smiled happily.)
5, easy to believe is still valuable, the game is more powerful
Q: After all these years, the first batch of Internet users, what is the feeling of going all the way? Although not the richest man
Lin Jieke: However, people (Ding Lei) hold more than 50% of the shares!
Ding Lei: But there are also places to miss. For example, the communication on the mobile phone was not caught, and the communication such as WeChat was not caught...
Question: What do you mean by Yixin?... The determination was quite big.
Ding Lei: But Yixin is still valuable and valuable... But the game is dead, and 4 of the top 5 are ours, and they are not agents. They are all developed by themselves! Represents the highest level of game development and management in the world!
Q: Why is it so powerful?
Lin Jack: Yes, md...
Ding Lei: Still two words, innovation and craftsman!
6, mobile phone ah...
Q: But this sentence (innovation and craftsman), everyone knows, actually...
Ding Lei: Yes, but it’s hard to know how easy it is to implement.
Question: Luo Yonghao is also a craftsman and an ingenuity.
Ding Lei: Mr. Luo Yonghao, I am not good at evaluating...
(Haha, still comment, watch the video yourself.)
Q: What about the mobile phone? Liu Zuohu (the founder of the one plus mobile phone) is a good friend with you.
Ding Lei: It’s all similar questions. I talked to him. I don’t recommend him to be a mobile phone... hahaha
? 7, "Slightly smile a very beautiful city", the ghost girl ghost has no bet!
Lin Jieke: This year's "Slightly Smiles", your Ghost Story, is crazy...
Q: Yes, it’s too powerful, and the bet is too powerful!
Ding Lei: This is not a bet! People say that they are betting, thinking that we are buying lottery tickets, that is swearing. Ours is completely innovative. In May of last year, we basically received this case. We are very close to communicating with the filmmakers and the editorial team. There are many plots in it, which we wrote with them. So this game looks like it is tailored for the game.
Lin Jieke: It’s just super IP, super fierce, we use a bunch of interns...
Ding Lei: But the problem is that light advertising is not working well, and key products are doing well. The product is good, the user comes in, he does not leave, he will like this product more. This type of marketing only reduces the cost of attracting new users. To retain these new users, the products must be good. Do you know how long the "Ghost Story" has been doing?
Lin Jack: How long?
Ding Lei: 10 years!
Lin Jack: Wow!
Ding Lei: After ten years of grinding a sword, the team has not left for ten years. You said, is it the craftsman spirit?! If the best people do 10 years, it is the innovation and craftsmanship in a team!
Lin Jieke: Mom, I have been a sword for 10 years, and I have been a reporter for 10 years...
8, NetEase koala to make money? Is a future opportunity
Question: How do you feel so good today?
Ding Lei: ... mainly the scenery is good, haha
The masses ask: Do you have money for koalas?
Ding Lei: It doesn't matter if the koala doesn't make money...
Lin Jack: It doesn't matter, have money, haha
The masses ask: The koala is definitely trying to make money...
Ding Lei: This, making money is a chance in the future. The front is investment.
9, artificial intelligence, VR "far ahead"
Q: Are you still discussing artificial intelligence, vr, etc.?
Ding Lei: We are definitely ahead in these areas!
Lin Jack: Too far ahead? What have you done, far ahead?
Ding Lei: We will announce when we arrive.
Lin Jack: Haha, haven't made anything yet far ahead?!
Ding Lei: This is very fast soon. This definitely has competitors' evaluation indicators, our data, and the scoring system.
10, about other companies, Ding Lei stunned
Q: How do you look at the double 11, how do you see the day when Ma Huateng (microblogging) issued stocks?
Ding Lei: ...
Hey, Ding Lei ran with a teapot... At this time, Wuzhen had a drizzle, Ding Lei said it was hiding from the rain, haha, but did not answer questions about Ali Double 11 and Tencent’s stock.
Special note: This one sitting next to Ding Lei is the net red forest Jack. Yesterday's photo of Lei Jun (Weibo) and Zhou Hongyi (Weibo) all came from his hand!???
A few hours after the end of the dialogue, Ding Lei still shouted a bunch of Internet amnesty in the old rules, and set up a running water in the old local homestay "Zeyi Inn". ???
Who are there?
Broadband Capital
Sina Chairman Cao Guowei
Yu Chengdong, CEO of Huawei Consumer Group
Zhao Ming, President of Huawei Glory
Xiaomi, founder of Xiaomi Technology
Qihoo 360 Zhou Hongyi
Baidu President Zhang Yaqin (microblogging)
Chairman of Alibaba's Grand Recreation Strategy and Investment Committee, Gu Yongzhen (microblogging)
Sohu CEO Zhang Chaoyang
US Mission Review CEO Wang Xing (microblogging)
Yang Yuanqing, Chairman and CEO of Lenovo Group
Sequoia Capital Shen Nanpeng
Yahoo co-founder Yang Zhiyuan
(The ranking is in no particular order, mainly the reaction speed of the Xialiba people's brain)...
Compared with last year, there have been many changes. Baidu’s Li Yanhong, Tencent’s Ma Huateng, and Zhongjin’s former president and CEO Zhu Yunlai did not appear in Ding Lei’s running water...
The Xialiba people stayed at the hotel for three or four hours at night, and they could only hear it outside the door. These big men have been talking about mobile phones. During the dinner, I don’t know which one shouted: Can you talk about the mobile phone?... Then everyone continues to talk about the mobile phone.
Through the window, Xialiba people vaguely saw that Huawei’s consumer group CEO Yu Chengdong, Huawei’s glory president Zhao Ming, and Xiaomi’s founder Lei Jun, these three people are very embarrassed tonight! Huawei and Xiaomi mobile phones in the past one or two In the year, it can be said that chess is an opponent, and it is also a community of destiny. ???
(Left, middle and right are: Yu Chengdong, CEO of Huawei Consumer Group, Zhao Ming, President of Huawei Glory, and Lei Jun, founder of Xiaomi Technology)
Among the large number of people sitting in the office, not only Huawei and Xiaomi are doing mobile phones, but Yang Yuanqing of Lenovo Group has also been making mobile business.
Previously, Lenovo had just adjusted its business sector, and the mobile business was the focus. Chen Xudong no longer took the helm of Lenovo's mobile phone business, and was replaced by Qiao Jian, vice president of Lenovo Group, which is in charge of global human resources. In the future, Lenovo's three major mobile phone brands will be integrated, and Moto will become the only brand of Lenovo mobile phones.
Everyone in the industry who was present was given a set of flagship mobile phone MOTO Z products from Lenovo Group. ???
(MOTO Z module mobile phone, including Haas lens, JBL audio and projector module, worth nearly 10,000 yuan)
During the Xialiba and Lin Jieke, some of the big men first withdrew. Zhu Minyi, former vice president of the International Monetary Fund (IMF), said to us: It was too busy, it was overturned, and it fell out. ???
Around 11 pm, the people of Huawei's mobile phones were gradually withdrawn, and Zhao Ming, the president of glory, was caught by us:
Q: "Zhao Zong, this year you discussed the mobile phone is very lively, I feel that Lei Jun will cry..."
Zhao Ming: "No, no, it is very happy today. We have reached a lot of consensus with Lei Jun."
Q: "What consensus?"
Zhao Ming: "I feel that we must work together for the national manufacturing industry and for the rise of China's manufacturing industry."
Q: "What about competition?"
Zhao Ming: "Competition is fair competition. As long as it is fair competition and promotes the development of the industry, it is really good, especially good. This meal is especially happy, and the wine is very happy."
Lin Jike: "I just said that Apple has also been kicked out of the top three."
Zhao Ming: "From the perspective of Chinese manufacturing, this meal is eaten. We represent a declaration of Chinese manufacturing to the world. Especially good, especially good!"
Lin Jack: "Extraordinary?"
Zhao Ming: "Competition, benign competition. You see Lenovo Yuanqing. This means that we have jointly improved the quality of China's manufacturing industry and reached a lot of consensus, many good."
Q: "In the past, wasn’t fair competition?"
Zhao Ming: "I feel that there have been many misunderstandings in the past."
Q: "What misunderstanding? The water army is black?"
Zhao Ming: "In the past, everyone thought that they represented China's manufacturing industry. Today, through communication, everyone is working hard around the common goal. This is very commendable. In the future, everyone must have more communication.... Individuals have a very hot Chinese heart. Everyone used to think that they were blacking each other... oh, so this meal is very meaningful."
......
Ding Lei's this water table, the unprecedented eating has become a mobile phone seat! The competition and cruelty of the mobile phone industry, can be imagined!
Speaking of mobile phones, the Xialiba people are so touched!
A digression, stayed at this inn last night, until very late, when I wanted to evacuate.
Tolerate to 11 o'clock, Sina Chairman Cao Guowei came out, wow, "Old Cha (Cao Guowei), finally met you!" Xialiba people are also very excited.
Last year, Xialiba people will encounter Cao Guowei on various occasions, such as last year's double 11, last year's Wuzhen Internet Conference, this year's 16th anniversary of Yiju... This year's Wuzhen Internet Conference, Xialiba people blocked the night before. For a few hours, he did not meet Cao Guowei. I only knew when I asked him that he arrived in Wuzhen on the morning of the 16th.
In the past few times, I met Cao Guowei. He always has a classic question: Why are you still in the morning news?... I can only laugh and laugh.
On the evening of the 16th, it was still the same question: "Is it still in the morning news?"
"It's here!" I said.
"Always keep it until now?" Cao Guowei asked.
"Yes, yes." I said.
"The spirit is too moving... so, if you continue to be a reporter in the Morning News, I will give you an exclusive interview." Cao Guowei said.
"Say it," I said.
"Come and come, today I will give you Lenovo's MOTO Z as a gift." Cao Guowei said.
Then, I have a bag in my hand, and two people take photos with me...
Afterwards, other media on the scene continued to open the gossip photo mode, and any detail of Ding Lei's water table could not be let go. ??? This is the interface photography brother is shooting, but also fight!
(The photo of the little brother is posing this set of gifts)
Lenovo’s Yang Yuanqing is grateful to Cao Guowei for greatly improving the exposure of MOTO Z!
In addition to the Xialiba people's episode, the media on the scene were kept very late, at 11 o'clock in the evening, it is said that only Ding Lei, Lei Jun and Wang Xing were left. Throughout the night, everyone ran out of the toilet, such as Wang Xing, seeing photos and covering their faces.
They are still going high, when do you know that...
Liu Yang, deputy editor-in-chief of Netease's content department, and the proprietress of the hotel, went straight to some cakes and sugar dumplings, which made the media who had persisted for hours happy and lively.
(The media is defensive, Netease and the owner of the hotel send warmth)
It is said that this is all imported from the outside by Ding Boss! We have also become part of the running water...
Sometimes this is the case, the hard work of the day, because a little happy, so that the whole process suddenly became less difficult.
In this street, Xialiba and Lin Jike met Sogou founder Wang Xiaochuan twice. The first time he was going to rehearse, because today there is a forum for mobile internet, he wants to host the whole forum and share Regarding the viewpoint and view of artificial intelligence; the second time he met him that night, he rehearsed, and I loved the founder Gong Yu (microblogging) of Iqiyi to drink and chat together. Both of them are old colleagues of Sohu.
In this street, Xialiba and Lin Jie also met the CEO of the rookie network, Tong Wenhong. She was just coming to the day to prepare a sub-forum of “Internet + Logistics†this morning. On this forum, Wang Xing, CEO of the US Mission Review, will also be present.
When Ding Lei’s water table was eaten, the Xialiba people did not insist on the end. In the end, they could only stay with Lin Jieke in the night, dragging their tired body, along the Wuzhen Xizha scenic alley, and finally returned to the hotel. ,
The battle will continue, the body can not be embarrassed!
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