Where are the future industry opportunities? The Internet giants "the heroes can't see the same thing."
Tencent founder Ma Huateng used "Internet +" to summarize the future opportunities of the Internet industry, that is, the Internet will penetrate into more traditional industries and transform the traditional industries; Baidu founder Li Yanhong believes that there is a trend in the future of the Internet, except for Ma Huateng. In addition to the "Internet +", another trend is that the Internet itself is also being changed by technology. Previously, it was mobile technology, and the future was mainly cloud computing and big data.
"Internet +" is something that has already happened. Li Yanhong said: "The next thing is that technology changes the Internet."
A few days ago, Baidu’s fourth Technology Open Day was held in Beijing. The theme of the conference was “Big Data Engine Drives the Futureâ€. Baidu announced the release of the big data engine and opened the big data engine to the outside world, providing it with the technical capabilities of big data storage, analysis and mining. This is the world's first open big data engine.
What is the significance of Baidu Big Data Engine? At least two aspects are meant: First, the use of new technologies, especially mobile, cloud computing, big data technology to transform the Internet; the second is to create an open platform to introduce the idea of ​​"Internet +" into more industries.
Data open platform
Baidu big data engine contains three layers of open platforms, namely open cloud, data factory, Baidu brain.
Baidu Open Cloud solves the data storage and computing bottlenecks, which are solved by technologies such as Baidu's low-energy data center and distributed computing architecture. On the data factory platform, Baidu provides “big data excavator†to link data, and Unearthing its value from it; Baidu's brain is based on Baidu's deep learning and large-scale machine learning, and now it can simulate the intelligence level of two- and three-year-old babies.
With the popularity of mobile devices, people now generate data anytime, anywhere, whether it's shopping on a PC website, searching for a piece of news, or playing a game on a mobile phone.
This trend will continue. In the future, in addition to computers and mobile phones, there are mobile sensors, wearable devices, smart TVs, and in-vehicle electronic devices, as well as mobile phone locators and mobile phone cameras. These devices will generate more abundant data, making the future a "big data" era.
In terms of equipment, Baidu began to try to invest, including smart bracelets, smart phones and other products. These hardware products mostly cooperate with third-party companies, Baidu technology, money, and even people. The purpose of Baidu is to implant Baidu's technology, including search and maps, into these hardware products to obtain more data.
Li Yanhong called this strategy "baidu inside", similar to the "wintel inside" of the PC era. The difference is that "baidu inside" is free, the purpose is data, "wintel inside" is very expensive, in the PC era, Microsoft and Intel draws most of the profits of the entire industry.
Wang Jin, senior vice president of Baidu, said that this era is a time of data explosion. Everyone and every organization must adapt to this change.
Baidu Big Data Engine has launched some very fun services: During the Spring Festival this year, Baidu and CCTV did a "Baidu migration activity", using the LBS open platform based on Baidu map, according to the positioning information of up to 7 billion times per day on the map. It visually shows how people exercise during the Spring Festival.
Another example is the combination of Baidu brain and speech recognition technology: you can upload a large number of baby sounds to the big data center to extract features, young parents can record the baby crying online comparison, know that the child is crying because of what is hungry Still want to spoil, let parents who have no experience with children get help.
Baidu Industrial Revolution
The above-mentioned fun application is only the application developed by Baidu itself on Baidu big data engine; Baidu will open Baidu big data engine to more enterprises in more industries in the future, let them plug in the wings of the Internet.
Wang Jin cited an example of the medical industry. Now there are many wearable devices that can monitor health every day for 24 hours, record blood pressure, heartbeat, sleep, exercise, detect sweat, blood, analyze the user's physical condition, and keep it 24 hours a day. Upload test data to the big data center.
Wang Jin said: If you associate these data with the hospital, these data will be of great value.
Wang Jin explained with a case of heart disease: millions of people have heart disease every year. Baidu Big Data Center has good computing power. It can find its commonality from the 24-hour monitoring data of millions of patients. We are two in advance. It gives people an early warning. If you go on like this, you may have heart disease. The hospital will warn the crowd. Because the cost of prevention is far lower than the cost of treatment, we may convert the cost of treatment into the cost of prevention. Improve people's ability to prevent diseases, and can also greatly change the relationship between doctors and patients.
Another industry that can change is the insurance industry: insurance companies want to reduce the loss ratio, and in the prevention mode can reduce the loss ratio, it is possible to create a multi-win new medical model.
Another technology of Baidu Big Data Engine is the technology of graph search: using a mobile phone to take a photo of someone, you can find all the photos of this person in the past on the Internet.
Li Yanhong believes that the future data will be everywhere. No matter what you do, you can't do without big data. Baidu will open up its own big data core capabilities, which will help the traditional industries to tap the value of data and accelerate the transformation and upgrading of traditional industries. A revolutionary impact on the overall social economy.
Li Yanhong said, “Massive data storage, correlation and analysis are the key to the era of big data, and challenges are opportunities.†Baidu launched a big data engine to help industries cope with challenges and promote the value mining of social big data and industry big data. Process to help industries discover and seize new opportunities.
Not every company has the ability to store, correlate, and analyze big data. Baidu Big Data Engine provides these companies with the ability to store, correlate, and analyze big data, providing a big data infrastructure.
Li Yanhong said that the Internet has been developing for 20 years. These 20 years are the 20 years in which all walks of life have been hit by the Internet. The first to be affected by the media, then the retail industry, tourism, and the financial industry.
Every time Nirvana is also a rebirth. Li Yanhong believes that more industries will be involved in the future, and the speed of being involved is getting faster and faster. It is a process of accelerating development and a new industrial revolution.
Baidu itself is an Internet company, but it also needs to embrace the Internet: Baidu search engine captures the trend of the Internet over the media, Baidu needs to change, to meet the next wave.
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