The smart hardware products in each segment are growing up in the spit. The bracelets, anti-lost devices and smart sockets that were active three years ago are confirming this rule; now it is in the VR of the controversial vortex, Travel products will also find users' pain points and be recognized by the market after experiencing the user's embarrassment and spit.
After three years of rapid development, the wearable products have entered a mature development channel. From the key data of the global wearable product market report released by IDC in the second quarter of 2015, several large players have also confirmed that "How many computers did Apple Apple sell?" This question has a relatively solid answer.
The same data from IDC, the global shipments of smartphones in the second quarter of 2015, among the top five players, there are three players in the top five of the wearable products, indicating that the wearable market is still controlled by these mobile terminal manufacturers. At the same time, the largest player accounted for about 20%, "other" more than 40%, and wearable products, there are many long-tail players on smartphones.
The players who enter this smart wearable product ranking are mainly mainstream smart bracelets and watch manufacturers. From the perspective of shipment volume and market share, the top five core players are:
1. Fitbit (24.3%)
2, Apple (19.9)
3. Xiaomi (17.1%)
4. Garmin (3.9%)
5, Samsung (3.3%)
Other accounted for (31.5%)
Fitbit is still the number one player in the market, but it is actually very passive. First, in terms of sales volume, in the second quarter, Fitbit sold 4.4 million units, and Apple Watch sold 3.6 million units. The difference between them is not significant. On the other hand, Fitbit's customer price and profit are compared to Apple Watch products. It is much lower. This also shows that in the wearable market, it is very likely that the mobile phone market rate will be taken away by Apple and Samsung.
In fact, including Xiaomi, Garmin and Fitbit, although they seem to be close to Apple Watch in terms of sales volume, but compared with sales and profits, only Apple's a fraction, especially the shipment of 3.1 million sets of Xiaomi bracelet. The amount of Samsung's 600,000 units is much smaller. In fact, one of the most important reasons is that Samsung Gear is limited to Samsung users and limits the user audience.
According to the data in the second quarter of 2015, the global smart wearable products shipments reached 18.1 million units, an increase of 223.2% compared with the 5.6 million units in the same period last year. In addition to the addition of Apple and Xiaomi, Fitbit and "others" "The growth in the category is also very obvious. Fitbit has grown from 1.7 million units last year to 4.4 million units, an increase of 158.8%; other categories have also increased from 2.6 million units to 5.7 million units, an increase of 119.2%, more than doubled; the only decline Samsung is due to the lack of growth in Gear 2 sales.
According to this growth rate, it will not be difficult to accumulate more than 100 million smart wearable products next year. Wearable products will also become the largest mobile terminal product category after mobile phones and tablets. The main growth driver is from the top five players. Some players in the "Other" category, such as Huawei, have also introduced and promoted the sale of wearable products, but the total amount is still difficult to highlight.
The entrepreneurial bonus period of smart wearable products may have passed the most grassy period, and the difficulty of a sudden emergence in the smart wearable market will increase significantly.
From the top five vendors, it can be seen that the main types of shipments are these types of manufacturers and products: one is pure sports pedigree, Fitbit and Xiaomi, which add up to 41.4%; the second category It is a wearable product mainly used as a mobile phone accessory. It is represented by Samsung and Apple, which accounts for 23.2%. Garmin represents a sport + outdoor combination.
Unfortunately, in the IDC data, I did not see the sales of Misfit Shine and Jawbone in the top five markets. Why? Shine's own product iteration is very slow, and recently the more popular version of the product; Jawbone is in my impression, the bracelet has always been a sub-product category under the Jawbone brand, from the promotion and investment point of view, not so Pursuit of quantity.
In fact, the more interesting thing is that this category of "other", the reason for this category accounted for 31.5%, because it contains a lot of products in the segment, such as Android or Android Wear derivative "Android smart watch" , children's smart watches (360, small genius, etc.), there are many more vertical products.
If there are any variables in the above pattern, in this "other" category, it is expected to explode, but there are few opportunities for entrepreneurs. First of all, there are leading vendors in the above several fields. On the other hand, now it is not the time to fight for ideas and then rely on capital to seize the market. From product design, supply, sales channels and even brand promotion, smart wearable brands have already To become a stage of mature competition, it is no longer a novice to be able to play hard or to play with a lot of money.
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