As the saying goes, every other line is like a mountain. As a GPS product that is a consumer electronics product and a navigation product that serves a specific car, it seems that the vehicle GPS product is somewhat confusing in terms of product line division. Car GPS, which is a peripheral electronic product of the car, seems to be relatively vague for the public.
Interlaced
As the saying goes, every other line is like a mountain. As a GPS product that is a consumer electronics product and a navigation product that serves a specific car, it seems that the vehicle GPS product is somewhat confusing in terms of product line division. Car GPS, which is a peripheral electronic product for cars, seems to be relatively vague for the general public. Generally, users understand that car GPS is used for navigation, but it is not necessarily car GPS that can be navigated, and smartphones can also navigate. But it is not necessarily a mobile phone that can make a call, and the current car GPS can also make a call. These words seem to sound like tongue twisters. Next, we will use the jargon summarized by domestic car GPS products in recent years to An analysis of the current market situation.
Jargon: It refers to the slang in every industry, some inductive vocabulary gradually generated by users through the development of the industry, and these vocabulary reflect the specific status of the industry in a specific period, and have an important role for outsiders to understand the industry. . Today we are going to do some analysis through the jargon in the domestic car GPS market.
Drifting stars
Floating Star: Refers to the position shift phenomenon of car GPS products in practical applications. For example, the product cannot distinguish between the main and auxiliary roads, and the driving icon is still shaking and drifting when the vehicle is stationary. In fact, this is the positioning capability of the built-in chip of the car GPS product. And the ability to resist interference is too weak.
Lost star: Refers to the phenomenon of loss of satellite signals in the use of car GPS products. It is normal for vehicles to lose stars for a short period of time while driving in dense urban high-rise blocks and near deep trench tunnels and elevated overpasses. If the stars are frequently lost in normal use, it is the quality of the product itself.
Brand GPS products have high positioning accuracy
The birth of Piaoxing and Diosting originated from a performance of domestic users on the status of early car GPS products, which was limited by the technology at that time and many domestic digital manufacturers swarmed into the car navigation market at that time, so it caused the car GPS products at that time Especially for domestic GPS products, although the floating star is not a common phenomenon, the probability of occurrence is still considerable.
One machine N picture
One machine N map: Refers to the car GPS equipped with many D version maps, although the map data is not the latest, but the number of maps is absolutely rich. Compared with the one-machine one-picture for brand-car GPS, intuitively looking at one-machine N-picture embodies a certain price-performance ratio and practicality, but the actual feeling of specific use is only clear to users of one-machine N-picture, and this This phenomenon is relatively popular in the domestic navigation market in a certain period.
Four pictures in one machine
Slightly rough
The status quo of one-machine N-picture can only appear in the domestic market. This not only reflects the chaotic status of the domestic lack of supervision of the car navigation market, but also reflects the excessive luxury of domestic users for car navigation from the side. Domestic users always think that the more maps, the better, and the more maps, the more value for money. If you spend a few hundred yuan and do not buy a set of three or five maps, you will feel sorry for yourself. The flood of the car navigation market.
Receiving road conditions: Refers to the vehicle GPS products with TMC receiving function at that time. These products can optimize the forward navigation path planning combined with real-time road conditions. In addition, the planned navigation path of the body will be based on unpredictable real-time traffic road conditions. The information is changed accordingly to ensure the user's navigation path is the smoothest and fastest to the greatest extent.
TMC is gradually mature and stable
Most wanted to see
For domestic car GPS products, users can purchase FM, CMMB and even GPRS channels to enable their GPS products to obtain timely traffic and traffic information, making their navigation smarter and more convenient. From the perspective of development trends, TMC will gradually be popularized in car GPS products. Compared to the bauble audio and video entertainment, car GPS that can receive road conditions is more practical and better to use.
Conclusion:
Car GPS products have survived for several years in China. In addition to bringing new driving navigation services to domestic users, they also bring different driving methods to domestic users. But at the same time, we also saw that the lack of management in the domestic car navigation market is gradually engulfing the navigation market. The influx of piracy and the domineering market in the cottage have caused the quality of domestic car navigation products to be worrisome. The emergence of stars, floating stars and N-pictures of one machine, so as users, they also bear the responsibility of maintaining the normal development of the market.
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