AppleTV ranked empty Google top set-top box who is strong

ROCU is the largest streaming media equipment and programming supplier in North America. LeTV’s business model has been inspired and replicated on a large scale. It has rapidly become popular in China. Before 2012, ROCU players occupied almost half of the world's total, except Apple. The company's Apple TV has more than enough power to compete with it. The streaming media market around TV equipment is no longer a descendent, but this market structure has been loosened in the past year.

According to the home network, in 2013 RokuTv household usage (streaming media users) was 37%, while Apple's AppleTV's share rose to 24%. By the end of this year, although ROKU continues to lead the chain, its share has dropped to At 29%, Apple lost 20% of its market share to 17%, surpassed by GOOGLE Chromecast. Google and Amazon, newly entering the big screen streaming media market, have eroded the market. It is believed that in the next two years, four companies will form a parallel market form. Sony PSvue, Netgear, 2Wire, and D-Link will also participate in the competition. And a video site hardware vendor like Netflix.

Due to restrictions on the copyright of cooperative content, TV box brands that are quite popular in China, such as Skyworth, Xiaomi, LeTV, etc., have not been established in North America. However, industry sources told reporters that apart from mainstream OTT boxes serving English audiences, currently millions of users who require Chinese-language programming are using various boxes, including legitimate hardware vendors such as 263, which also includes many dumping products that have flowed into China. Under the CDN service, you can enjoy watching Chinese-language domestic programs across oceans. However, the person also stressed that if the source of the viewed program contains non-authorized Hollywood movies, it would violate local laws.

Google has used Apple TV's Chromecast and Nexus devices to squeeze out Apple's Apple TV set-top box in second place, and Amazon and other "newborn" admissions have had a huge impact on the American living room entertainment market. According to data from the latest professional organizations, this year in the market of streaming media equipment around the TV market, Google's Chromecast, a television stick, has crowded away Apple’s Apple TV set-top box and has taken second place. In April of this year, Amazon also launched a new set-top box with Fire as its brand, defeating Sony in the wake of relegation of Apple Inc. In the six months after its set-top box was listed, it has gained a market share of 10%. Li Jiang, head of online business big data JDW, told the company that Amazon's online retail and digital content advantages are the main reasons for the rapid growth of its set-top box.

The TV box industry believes that Chromecast is not really a "TV box." Because it requires the support of mobile phones or tablet peripherals at the same time, at most "portable" receivers, but it is because of its only $ 35 ultra high. The price/performance ratio has changed the pattern of the living room media circulation circle. However, the same man also pointed out that the North American market has a relatively special preference for TV sticks, and Apple is the only service provider without TV sticks. The high price of 99 US dollars is the primary reason for its market share being seized.

Taking into account the user’s demand for increased functionality and better hardware performance, Google has also introduced a higher-end set-top box “Nexus Player” to the market. The player has enhanced the game in addition to displaying programs better. The function.

The source believes that in 2015, the entire market will still benefit Google and Amazon. It is still difficult for Chinese box companies to enter the “special” regional market with whitewash.

The aforementioned report pointed out that the rigid demand for streaming TV market has increased rapidly. The sales volume of equipment in the first three quarters of this year has reached the level of last year. Although the market rankings are in a state of interweaving in the short term, the absolute increase in the market has brought about a good performance increase for each participating company.

The report pointed out that the video market for home TVs will continue to grow in the next few years and it is estimated that by 2017, the annual market capacity of TV sticks and set-top boxes will increase to 50 million.