On December 24th, the National Cable Network Company finally joined hands to set up the "China Television Theater Alliance" on the 23rd to aim at content sharing and create the world's largest cable television network viewing platform, opening up outside the traditional cinema line. The second largest movie distribution market. This means that for the first time, the nationwide cable network company will cooperate on a large-scale basis, covering more than 20 million high-definition two-way subscribers in the country and nearly 200 million cable television subscribers, and will realize the interconnection and interoperability of the national cable television network business.
Establishing a national television theater platform
It is reported that the "China TV Academy" alliance initiated by Beijing Gehua Cable, co-sponsored by more than 30 provinces and cities of China, such as Shanghai Oriental Cable, Tianjin Cable, Chongqing Cable, and Jiangsu Radio and TV Network, has been established.
The "China TV Academy" alliance is a national, industry, and non-profit business alliance. Taking the national promotion of the “TV Theatre†as an opportunity, the nationwide cable network will work together to create a nation-wide business consortium, build a platform for the China TV Theatre, carry out cooperation on content and other aspects between cable companies around the country, and strengthen the cable network across the country. The company's contact, using cable HD interactive platform, to tap the consumer potential of the majority of cable TV users, through the industrialization of operations to generate economies of scale, and promote the new media era of the national cable industry health and sustainable development.
The “China TV Academy†uses video-on-demand technology to integrate traditional televisions and screens, which will effectively expand the scale of the film's dissemination and realize the social benefits of cultural benefits. The “movie to the countryside†project can also use this platform to improve quality. Film and television works are transmitted to vast rural areas to enrich spiritual and cultural life.
Open up the second largest film distribution market
In recent years, Chinese films have been advancing rapidly. It is estimated that the scale of domestic movie box office will exceed 30 billion yuan in 2014, of which traditional cinema revenue will account for about 80%. In North America, the vast majority of film revenue comes from "post-film" income outside the traditional theater. In the North American region where the production and sales model of the film industry is relatively mature, after a movie is released on the cinema, it will also be sold on home DVDs, single-demand movies, monthly subscriptions, and television channel broadcasts. The film industry’s revenue from traditional cinemas The dependence is low. At present, the number of screens and per capita viewings of urban population in China is far behind the developed countries in Europe and America.
The “China TV Academy†alliance covers more than 20 million high-definition two-way users and nearly 200 million cable TV users. The users are huge. After the alliance is established, it will focus on content, market-oriented, and users as the fundamentals. With its convenient and economical advantages, it will give full play to the long-tail effect of “post-movie†and tap the movie consumption potential of the majority of cable TV users to create the largest in China. TV viewing platform fills the blank of the film industry from the cinema to the television, establishes an orderly and healthy development of a new viewing platform and film copyright trading market, explores the ways and channels for the integration of the film industry and the cable television industry, and opens up second The large film distribution market will create a healthy and harmonious industrial ecosystem, promote the integration of traditional media and emerging media, build a new platform for public cultural services, continue to meet the growing spiritual and cultural needs of the people, and help the great development and prosperity of China's cultural industry.
Wang Changtian, president of Ray Media Co., Ltd., said: Since then, movie copyright has added another sales channel, and the audience has added one more viewing option. This move will help the film makers and film investors to obtain greater profits.
Establishing an operating company
The members of the “China TV Academy†alliance will jointly fund the establishment of the “China TV Academy†operating company, which will create a professional joint operating entity for the film industry and achieve the goal of industrialization and capitalization.
At the same time, the establishment of a copyright fund to attract powerful upstream copyright parties and strategic investors, exclusive buyout of high-quality films, effectively expand the coverage of film coverage, while expanding the "post-film" era film copyright distribution channels, while improving China's television theater line Competitiveness, further explore the value of HD interactive digital TV new media, and accelerate the pace of strategic transformation.
5 yuan to watch movies at home
At the beginning of the year, Gehua Cable pioneered the “TV Theatre†public cultural service project in the national cable TV industry. With the “Good Video + Low Price + Postpaid + Home-viewing†approach, it provided even more than 4 million HD interactive users in Beijing. The domestic and international high-definition movie blockbusters of the Internet are devoted to creating a cable television network viewing platform for the “5 yuan at home to watch movies†in the capital region, providing users with a new viewing experience. Users can share the latest high-definition movie in the cinema without leaving home, and can watch it repeatedly within 72 hours. On the line for the past year, the first time the Transformers 4, Super Body and so on a total of more than 400 large-scale filming to Beijing users, won the user highly recognized, and achieved good social and economic benefits.
"TV Theatre", a brand-new home theater viewing mode, features high-definition fluency and ultimate audio and video, moving movie theaters into the living room, breaking through the viewing time and space constraints, saving time, transportation and economic costs. “TV Theatre†adopts the quick mode of viewing post-pay, and the user can directly watch the video after selecting the video. The fee will be deducted from the cable TV payment account on a monthly basis, and the use is very convenient. In addition, it also provides television line cards and other payment methods, users can complete the film order through the consumption card amount, at the same time, Alipay, WeChat and other payment methods are also coming online.
After the launch of the “TV Theatre†line, it attracted the attention of cable network companies all over the world and expressed their willingness to introduce “TV Theatre†brand columns to jointly build a nationwide cable television theater platform to enrich the content of high-definition interactive digital TV platforms and better satisfy people. The spiritual and cultural needs of the masses.
According to the briefing, the "TV Academy" brand column is about to move toward the country, and it has begun deployment work in Tianjin. It is expected that it will be the first to go online in Tianjin in January 2015. At present, we have set up a national technology platform.
Establishing a national television theater platform
It is reported that the "China TV Academy" alliance initiated by Beijing Gehua Cable, co-sponsored by more than 30 provinces and cities of China, such as Shanghai Oriental Cable, Tianjin Cable, Chongqing Cable, and Jiangsu Radio and TV Network, has been established.
The "China TV Academy" alliance is a national, industry, and non-profit business alliance. Taking the national promotion of the “TV Theatre†as an opportunity, the nationwide cable network will work together to create a nation-wide business consortium, build a platform for the China TV Theatre, carry out cooperation on content and other aspects between cable companies around the country, and strengthen the cable network across the country. The company's contact, using cable HD interactive platform, to tap the consumer potential of the majority of cable TV users, through the industrialization of operations to generate economies of scale, and promote the new media era of the national cable industry health and sustainable development.
The “China TV Academy†uses video-on-demand technology to integrate traditional televisions and screens, which will effectively expand the scale of the film's dissemination and realize the social benefits of cultural benefits. The “movie to the countryside†project can also use this platform to improve quality. Film and television works are transmitted to vast rural areas to enrich spiritual and cultural life.
Open up the second largest film distribution market
In recent years, Chinese films have been advancing rapidly. It is estimated that the scale of domestic movie box office will exceed 30 billion yuan in 2014, of which traditional cinema revenue will account for about 80%. In North America, the vast majority of film revenue comes from "post-film" income outside the traditional theater. In the North American region where the production and sales model of the film industry is relatively mature, after a movie is released on the cinema, it will also be sold on home DVDs, single-demand movies, monthly subscriptions, and television channel broadcasts. The film industry’s revenue from traditional cinemas The dependence is low. At present, the number of screens and per capita viewings of urban population in China is far behind the developed countries in Europe and America.
The “China TV Academy†alliance covers more than 20 million high-definition two-way users and nearly 200 million cable TV users. The users are huge. After the alliance is established, it will focus on content, market-oriented, and users as the fundamentals. With its convenient and economical advantages, it will give full play to the long-tail effect of “post-movie†and tap the movie consumption potential of the majority of cable TV users to create the largest in China. TV viewing platform fills the blank of the film industry from the cinema to the television, establishes an orderly and healthy development of a new viewing platform and film copyright trading market, explores the ways and channels for the integration of the film industry and the cable television industry, and opens up second The large film distribution market will create a healthy and harmonious industrial ecosystem, promote the integration of traditional media and emerging media, build a new platform for public cultural services, continue to meet the growing spiritual and cultural needs of the people, and help the great development and prosperity of China's cultural industry.
Wang Changtian, president of Ray Media Co., Ltd., said: Since then, movie copyright has added another sales channel, and the audience has added one more viewing option. This move will help the film makers and film investors to obtain greater profits.
Establishing an operating company
The members of the “China TV Academy†alliance will jointly fund the establishment of the “China TV Academy†operating company, which will create a professional joint operating entity for the film industry and achieve the goal of industrialization and capitalization.
At the same time, the establishment of a copyright fund to attract powerful upstream copyright parties and strategic investors, exclusive buyout of high-quality films, effectively expand the coverage of film coverage, while expanding the "post-film" era film copyright distribution channels, while improving China's television theater line Competitiveness, further explore the value of HD interactive digital TV new media, and accelerate the pace of strategic transformation.
5 yuan to watch movies at home
At the beginning of the year, Gehua Cable pioneered the “TV Theatre†public cultural service project in the national cable TV industry. With the “Good Video + Low Price + Postpaid + Home-viewing†approach, it provided even more than 4 million HD interactive users in Beijing. The domestic and international high-definition movie blockbusters of the Internet are devoted to creating a cable television network viewing platform for the “5 yuan at home to watch movies†in the capital region, providing users with a new viewing experience. Users can share the latest high-definition movie in the cinema without leaving home, and can watch it repeatedly within 72 hours. On the line for the past year, the first time the Transformers 4, Super Body and so on a total of more than 400 large-scale filming to Beijing users, won the user highly recognized, and achieved good social and economic benefits.
"TV Theatre", a brand-new home theater viewing mode, features high-definition fluency and ultimate audio and video, moving movie theaters into the living room, breaking through the viewing time and space constraints, saving time, transportation and economic costs. “TV Theatre†adopts the quick mode of viewing post-pay, and the user can directly watch the video after selecting the video. The fee will be deducted from the cable TV payment account on a monthly basis, and the use is very convenient. In addition, it also provides television line cards and other payment methods, users can complete the film order through the consumption card amount, at the same time, Alipay, WeChat and other payment methods are also coming online.
After the launch of the “TV Theatre†line, it attracted the attention of cable network companies all over the world and expressed their willingness to introduce “TV Theatre†brand columns to jointly build a nationwide cable television theater platform to enrich the content of high-definition interactive digital TV platforms and better satisfy people. The spiritual and cultural needs of the masses.
According to the briefing, the "TV Academy" brand column is about to move toward the country, and it has begun deployment work in Tianjin. It is expected that it will be the first to go online in Tianjin in January 2015. At present, we have set up a national technology platform.
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