TCL has released two products, TCL X6 Private Cinema and P6 Ultra Thin TV in Brazil. It is worth mentioning that the football star Neymar is also signed as a global brand ambassador.
Let's look at these two TVs: The 85-inch X6 is a super flagship product. It uses stable and reliable inorganic quantum dot materials. It has three characteristics of “high color gamut, pure chroma, and long colorâ€, which is the peak in the image display. Level; P6 ultra-thin TV is a product built for the 80s and 90s, 4.8mm ultra-narrow bezel, 7.9mm ultra-thin body, seamless integrated molding process.
In 2017, TCL Multimedia's annual sales achieved its strongest growth in five years, exceeding the annual sales target of 22 million units.
According to Wang Cheng, senior vice president of TCL Group, the total sales of LCD TVs in TCL Multimedia in 2017 reached 23,231,141 units, an increase of 16.4% year-on-year and the top three in the world. In 2018, sales of Q1 LCD TVs reached 6,374,423 units, an increase of 35.6% over the same period of last year, achieving the largest increase in the past five years; the Chinese market increased by 9.6% year-on-year, and the overseas market increased by 58.7%.
Among them, in Europe, TCL has been sold to more than 20 countries, and the market share has rushed into the top three in France, and brand recognition has reached 72% in Germany. In addition to continuing to consolidate its share in the European and American markets, TCL is still strategically expanding into emerging markets such as Brazil, India, Russia, and Argentina, taking root in the local market and bringing TCL's industrial capabilities, R&D and service capabilities to full scale.
Wang Cheng also shared the results of TCL's globalization. Up to now, TCL Group has more than 75,000 employees, 26 R&D centers, more than 10 joint laboratories, 22 manufacturing and processing bases, and sales organizations in more than 80 countries and regions. With more than 160 countries and regions around the world, the TCL brand has begun to emerge on the world stage.
Signing Neymar, in addition to the Card World Cup, is also an important upgrade to TCL's global marketing strategy. The addition of Neymar will be a catalyst for TCL's entire marketing system.
Zhang Xiaoguang, general manager of TCL Group Brand Management Center, said that TCL will gradually sort out the strategic system, strategic framework and operation direction from 2017. After three stages of early exploration, cross-border mergers and acquisitions and steady growth, TCL's global strategy will be upgraded to “ At the stage of global brand output, we compete with international top brands on the world stage.
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