The brand highlights the personality of the company and increases the competitiveness of the company. Like some of China's 100-year-old brands, it is still the only brand recognized by people in the industry. A good brand can bring huge benefits to the company, and its value is unlimited. Coca-Cola ranks first in the world for several consecutive years. It is asserted that its brand value has exceeded the company's assets.
A strong brand depends on the accumulation of years of hard work. But branding, where do you start? CI is the core concept in the branding process. CI is called Corporate Identity, which is called "Corporate Identity" in Chinese. The ancients wrote a mark on the item to indicate that the object belongs to itself. This is the prototype of the modern "corporate logo." The modern corporate identity consists of three parts: unified design, unified communication standards within the enterprise and uniform behavioral norms of employees. Through these elements, information such as business philosophy, corporate culture, and business content is transmitted to the market and society.
Every company's behavior is different. Each of them displays its own characteristics in the market, and it conveys the corporate image. The company's own characteristics and external image constitute the brand. Therefore, the branding will generally start from these two aspects.
As the world's leading heating company, Viessmann not only leads the world in product and heating technology, but its management system is also an outstanding example of modern enterprises. Viessmann has more than 120 branches in 74 countries around the world, but in South America, Europe or China, in the city, next to the country road, when driving past, the orange-red vertical flag erected at the door, double S-shaped superimposed on top and bottom The Logo, a spacious and bright exhibition hall, is eye-catching with a simple and elegant design style unique to Viessmann. This is Viessmann! This century-old brand has not only a unique logo of a double S, but a mature full set of CI systems. The CI system includes product design, graphic design and factory design in various countries and regions around the world. As well as Viessmann's brochures, advertising pages, company magazines and professional news language standards. As a subsidiary of the Fesman Group in China, Beijing Fesman Heating Technology Co., Ltd. extends the CI concept of the Viessmann Group headquarters to China. The Beijing company building uses a large number of steel frames and glass curtain walls. The design is simple and clear, and the office decoration and layout are practical and generous, which highlights the rigorous and ethical style of German companies.
If you want to see the style of the Viessmann CI, you don't have to go to the Beijing headquarters to see it now. In 2011, Viessmann launched the “Global CI Standard Exhibition Hall Projectâ€. Design showrooms and storefronts for dealers across the country (Viesman dealer directory). In the Bauhaus style of Germany, it is orange, red, silver and black and white. It is extremely simple and practical. The showroom displays a variety of prototypes and features a comfortable client consultation area. Through these elements of Viessmann, the quality, professional and trustworthy information of Viessmann is delivered to customers.
6-9V Lithium Manganese Battery
Jiangmen Hongli Energy Co.ltd , https://www.honglienergy.com