What is the cure for the deficiency syndrome? What kind of tonic should be eaten on TV?

Abstract: The most important reason why “not watching TV” is: The current television can no longer meet the current audience. Or, television did not grow up with the audience.

"Do not watch TV" is becoming the normal mode of life for more and more people. The television-centered family life has quietly changed for decades.

One of the most important reasons why “do not watch TV” is: The current television can no longer meet the current audience. Or, television did not grow up with the audience.

Many of today's television programs are "foolish and happy". They are excessively pursuing the "pleasure" of metaphysics. They ignore the metaphysical "beauty" and lead to a lack of "humanistic connotation." In a word, Chinese TV is going anti-intellectual. It is difficult to extricate itself under the propaganda and audience ratings. "Do not watch TV" is a revolt against the reality of television in the current media environment.

In fact, the pessimism and criticism of television are mainly due to disappointment and dissatisfaction with the content of television. But this also gives the television industry a reminder that it is time for television to work hard. Only good content is the long-lasting weapon that attracts and retains the audience.


TV content deficiency syndrome

The news programs are sluggish, there are too many "variety" of variety shows, and the drama of bad dramas is flooding. The proportion of high-quality TV dramas that reflect reality is extremely low, and high-level foreign TV shows have not been sighted. This is a fact that TV screens of today cannot be avoided.

Mentally retarded TV drama routine

The content of television programs is poor, single forms, malicious imitation and mutual cloning. As for TV dramas, it is much criticized. Netizens even summed up routines for various types of TV dramas.

Spy play drama routine:

1. Once there is a dance hall, the repertoire of the performance is bound to be Zhou Yu's singing song "Night Shanghai, Shanghai Night, You're a Nightless City..."
2, underground party to do undercover, generally have a baby daughter or sister, cousin fell in love with him.
3. The underground party wants to steal information. It will generally quietly infiltrate the enemy's head when leaving the office.
4. The underground party is tracked by special agents and can usually be found in time. The secret agents behind them always wear hats, sunglasses, black clothes, and ghosts....

Family drama routine:

1. From the 70s of the last century, it was an extra-large family with more than 4 children.
2. Parent-child relationship is often in crisis. After the death of the father or mother, the children only feel the love of their parents.
3, her husband to find juniors, or junior three initiative to seduce her husband, his wife to fight, and finally returned to his wife.
4. The mother-in-law is always at the infighting, and the two mothers and mothers are all kinds of wits. They are not convinced.

Anti-Japanese War Drama:

1. The guards of the chiefs are not always at peace with the guards, demanding the next company and sacrifice.
2, the company commander is generally not literate, instructors are generally intellectuals.
3. The violation of superior orders is generally correct.
4. People who say "when I finish this trip" will be sacrificed...

How can such a mentally handicapped TV drama appeal to today's audience?

Eight Reasons Why You Don't Watch TV

Chinese television is becoming more and more superficial, more and more vulgar, less and less style, and more and more no bone. In a word, Chinese TV is going anti-intellectual. Therefore, not watching TV is a kind of resistance to the TV status quo in the current media environment. Some netizens summed up eight reasons for not watching TV.

First, television advertising has been flooded. From morning to night, from spring to winter, there are endless advertisements on television. Televisions have become billboards, from shampoos to acne medicines, from sanitary napkins to slimming teas, from cars to school admissions, from mobile phones to babies. With diapers and repeated bombardment, people's eyes become numb and their ears squint.

Second, there are no new ideas in ancient costume dramas. Nothing but fighting between monarchs and men, love between men and women, separation between father and son, mentoring and killing of men and women, embellishing the feudal emperors into the able-minded and hard-nosed people of the Ming dynasty. They simply toasted the history and made money to fool the audience. .

Third, modern dramas reflect aristocratic life. Western-style buildings, trolleys, spacious offices, and grand hotels are far from the lives of grass-roots audiences.

4. As a large agricultural country in China, TV programs reflecting rural subjects are pitifully scarce. If so, farmers are either upstarts or foolish people who are ignorant and ignorant.

V. The weather forecast for television broadcasts is often inaccurate.

Sixth, anti-consistency films are almost monotonous. It is nothing more than the use of money by an entrepreneur to launch water with beautiful salads. The second place of the local government is to help the abuser and involve a series of economic and criminal cases. The last leader took the lead and pulled out the bad guys like pulling out sweet potatoes.

Seventh, news on television is mostly an annoying news report, especially local stations, but it is also followed by the leadership of the ass and the conference.

Eighth, the party on television is flooded. The singer's singer's stare at the stage is disgusting, and many of these party-changing parties are actually money-making companies.

The Three Directions of TV Exercise

Be a media to publicize "good"

Looking at the content of current television entertainment, "weakness", "boring", and even "vulgar" are all exhausted. In order to attract attention and pursue ratings, “privacy”, “money” and “female colors” have become a huge selling point in TV entertainment programs. "Using ugliness as beauty," taking guests' privacy tips, has become the "bright spot" of entertainment programs. For the sake of programming, even children can dare to use it.

The logic of advertising only, advertising only, makes some TV programs to lower grades, blindly meet the desire for excitement of experience and pleasure in human nature, the zealous desire for material passions, the voyeuristic desire for others, etc. The television that spreads truth, goodness, and beauty has become a carrier for publicizing "evil" and has lost its viewers, and it has also deviated from the social responsibility that television should bear.

The audience did not abandon TV. The audience just abandoned "bad TV." The beautiful and progressive TV programs have a tremendous boost to the positive growth of our society.

Provide content with thoughts and connotations

If the television program is not well run, it will lead to two consequences. First, it will have a negative impact on the worldview, outlook on life, and values ​​of hundreds of millions of television viewers. It will make civil society in China less tolerant, civilized and intelligent; and The consequence is that people who have access to the Internet will be forced to abandon the TV and cast it on the Internet - this is also the result that TV people are most reluctant to see.

Under the new media environment, people have more entertainment choices and information channels, have a broader perspective, a more discerning vision, a higher aesthetic, which means that they can not easily be fooled and perfunctory audience This audience naturally has higher requirements for television. People hope to see television programs with more humanistic connotations. They are highly spiritual, culturally and aesthetically pleasing. Current Chinese television lacks real news programs, lacks thoughtful programs, lacks supervised programs, and lacks programs to open up people’s intelligence.

The current television programs do not reflect enough on real life. Even if many people seem to be living, they are not really living. For example, the painful scenes spreading everywhere, family disputes, and emotional entanglements. Of course, these things are in life. But obviously not every family or everyone. Moreover, for young people, it is obvious that they have not matured enough to experience all this time, and they are naturally not attractive.

Lay down and learn new media based on the Internet

Humanity is entering an all-media era in which traditional media and emerging media are mutually integrated. The television media is bound to follow this trend.

Look at what those who do not watch TV say - “What we tell us is mostly spam that we don’t need at all. It not only encroaches on our time and energy, but also affects our ability to judge and think. The values ​​are mostly filtered, and the truth doesn't really know who the show is; the show is a kind of emotional conversation program that digs people's privacy apart from pretending to be a talented person, but also self-righteous in thinking and confusion, and the audience in the audience unconsciously giggles...

The core life of television is still content. TV program production must follow a purpose - "content is king", and the core of content is "people-oriented." Therefore, the application of technical conditions will increase participation on the basis of audiences' attention and open up more space for ordinary audiences so that they can participate more deeply and widely in Chinese social life. This is a direction for the future production of television programs.

The suggestion for TV media is to use its own advantages to lay down its shelves and learn new media based on the Internet. Analyze the audience, understand the real needs of the audience, and meet the needs of the audience, television will have the future.


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