On May 22nd, Hisense Air Conditioning teamed up with Shandong TV Station's "Variety Caravan" to carry out on-site activities in the Baifo Mountain Scenic Spot in Tai'an, Shandong Province. The folk art programs that people like to see and hear are close to users, through program performances, lottery interactions, factory direct sales, etc. The form has won the favor of the vast number of consumers. With the "good product + good experience" approach, the brand marketing new gameplay under the consumption upgrade is realized, and the brand image with more temperature is delivered to consumers.
Cross-border hand in hand, "variety caravan" surprises keep on
The Shandong TV Variety Channel's large-scale interactive award-winning program "Variety Caravan" was performed live in various characteristic areas of Shandong Province throughout the year. The show of variety shows that the people liked and heard was moved to the side of the people. The show invited the variety show stars to perform on the spot. A strong star lineup, hilarious game links, and generous prize delivery have been popular among viewers since its launch. As a partner, Hisense Air Conditioning not only provides Hisense Men's Air Conditioning as the ultimate award, but also simultaneously launches factory direct sales promotion activities. Through a variety of powerful products and direct selling discount prices, it will set off an air-conditioner feast for the audience.
On the 22nd, the event attracted more than 3,000 spectators. The host and the guests and the audience interacted frequently. Through a series of cultural performances and games, the audience cheered and the lottery finale was awarded by Hisense Goddess Air Conditioner. It is a smashing of the audience.
Good product + good experience, innovation, change, meet the new demand for consumption upgrade
With the rise of new retail, new economy, and new media, consumers are no longer just about shopping functionality, but also "social feeling," "experience," and "interaction." In the new retail era, consumption upgrades are becoming more and more obvious, constantly affecting and changing the lifestyle of consumers.
In order to better adapt to the tide of consumption upgrade and lead the development of the industry, Hisense Air Conditioning, which is the leading brand in the household appliance industry, is actively and comprehensively approaching from the consumer demand and consumption scenarios through continuous innovation in product and marketing. consumer.
It is understood that Hisense air-conditioning around the user's high-end, intelligent and comfortable high-quality needs, launched a series of comfortable frequency conversion products such as the male god X air conditioner, through a unique 360 ​​° cool turn air design and intelligent body, temperature and humidity dual control Technology and other high-tech technologies to create a high-quality healthy lifestyle, and promote the entire air-conditioning industry into a new stage of "comfortable frequency conversion" popularization and development.
This cross-border joint Shandong TV station "variety caravan" column, through the multi-channel, scene, interactive, diversified marketing system, the continuous improvement of user experience, better achieve close communication with consumers , comprehensively increase the stickiness with consumers.
The national senior brand teamed up with the national interactive variety, which not only attracted the praise of many consumers, but also made people see the new transformation of Hisense air conditioner closer to the user. In the next period of time, Hisense Air Conditioning will join hands with the “Variety Caravan†column to enter more cities, continue to convey happiness and happiness to consumers, and create a brand with more temperature.
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