Recently, Gree’s diversified layout has taken another step. Gree Electric’s Gree Electric (Nanjing) Co., Ltd. project was officially put into operation in Jiangning Binjiang Development Zone, Nanjing. At the commissioning ceremony, the Gree Xinyuan Electronics project with a total investment of 1.2 billion yuan was signed and settled at the same time. Jiangning Binjiang Development Zone.
Gree Electric (Nanjing) Co., Ltd. has officially settled in Binjiang Development Zone on July 3 this year, with a registered capital of 100 million yuan, a total investment of 1.2 billion yuan for the base project, and a land area of ​​about 218 acres. It is a wholly-owned subsidiary of Zhuhai Gree Electric Co., Ltd. Affiliated to Gree Electric Co., Ltd., it has an annual output of 100,000 tons of high-quality magnet wire. At present, the project has completed the transformation of the company's factory area and the construction of 8 high temperature resistant automated composite electromagnetic production lines.
As Gree Electric's fourth production base after Zhuhai, Ma'anshan, and Meishan, the base will mainly manufacture and sell high temperature resistant composite magnet wires, corona resistant magnet wires, micro wires, frequency conversion wires, automotive wiring harnesses, and plug wires. It covers high value-added products such as air-conditioning compressors, refrigerator compressors, indoor and outdoor air-conditioning motors, and automobile starting motors, which radiate East China and cover the national market.
The Nanjing base of Xinyuan Electronics, which was signed at the same time, will serve as an important carrier for Xinyuan's core industry transformation and expansion of production scale. It is an important link for Xinyuan to build the layout of the two major R&D and manufacturing centers in Zhuhai and Nanjing. The project is based on the R&D, production, sales and service of core devices and industrial control components. The main products include IPM smart power modules, a full range of electrolytic capacitors, high-end industrial control components, etc., which are widely used in new energy vehicles, charging piles, photovoltaic inverters, Emerging electronic fields such as robotics, industrial energy saving, and smart home appliances.
Sales reach 600 billion in five years?The source pointed out that Gree Electric’s chairman Dong Mingzhu put forward a new target at an internal meeting not long ago-a sales target of 600 billion yuan by 2023. In this regard, Gree officials are not clear.
Gree Electric’s revenue last year was 148.286 billion yuan. This year, it will hit the 200 billion yuan revenue goal. The 600 billion goal means Gree Electric will triple its revenue within six years. At the signing of the two projects in Nanjing, Dong Mingzhu said that Gree today is no longer just an air-conditioning company. In recent years, Gree has opened a new chapter in diversified development. Gree’s diversification is not just about making money in any industry, but It is to rely on Gree's R&D team of more than 12,000 people to help China's manufacturing transformation and upgrading through the development of intelligent equipment, industrial products and other fields. Industry observer Hong Shibin believes that Dong Mingzhu’s 600 billion goal at this time is to send a signal to the outside world, return to the core business, and convey confidence to the outside world, but the goal is too high.
Gree Electric's 2017 annual report shows that of the 148.286 billion yuan in revenue, air-conditioning revenue was 123.41 billion yuan, accounting for 83.22%, and household appliances, smart equipment and other main businesses accounted for 1.55%, 1.43% and 2.94%, respectively. Hong Shibin believes that the air-conditioning industry will enter a stagflation period when it develops to a certain high scale, after which growth will become more and more difficult, and the air-conditioning market can never be eaten up by the Gree family.
Liu Buchen analyzed that Gree Electric’s possibility of achieving 200 billion revenue this year is less than 30%. "At present, China is strictly implementing real estate regulation, and the development of the air-conditioning industry will be restricted. In addition, China's air-conditioning industry will soon enter the renewal market. It is even more unlikely for Gree to achieve 600 billion in revenue by 2023."
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