Reproduce the plasma tragedy? Analyze the development trend of OLED TV

Analyze the development trend of OLED TV

On the other hand, the liquid crystal technology with inherent flaws and hard flaws has been able to adapt to the market demand through the transformation of major TV manufacturers and panel makers. With high resolution and price advantages, the plasma TVs have quickly become overwhelming, eventually becoming Absolute overlord in the display area. Today, LCD TVs are still very strong, and have even developed to the curved display stage. Under such circumstances, are there still opportunities for high-end OLED TVs?



It should be said that the view that OLED TV will replay the plasma path is not very reliable because the development of plasma technology has LCD technology competition. Both technologies have their own advantages. Ultimately, the congenital LCD technology through continuous efforts and numerous Manufacturer support comes to the fore. As an OLED TV with display technology of the next era, there is no direct competitor. Its physical characteristics are unmatched by liquid crystal technology and plasma technology. Therefore, OLED has enough time to perfect itself and then enter the mainstream market.

Japanese TV manufacturers OLED alliance, then collapsed

About 2012, Sony and Panasonic two major Japanese TV brands announced the establishment of the OLED TV alliance, the two sides jointly funded to overcome OLED technology problems, and to share each other's OLED-related technologies, this move is considered to be the Japanese rely on the rise of OLED TV signals. Sony and Panasonic’s TV business are weak. Sony’s TV business has suffered losses for nine consecutive years, and Panasonic’s plasma TV business has encountered the dilemma of “unfortunately ignoring the taste of food.” The LCD TV business is also powerless.



In this environment, Sony and Panasonic jointly develop OLED TVs is a wise way. The good times did not last long. This was a result of the fact that the favored “newly-married couples” failed to bear fruit and expressed each other the idea of ​​“can't go on with each other again”. On the Christmas day on December 25, 2013, Qiaogui Bridge Road returned home. Disperse.



LG's persistent return: mass OLED shine

OLED TVs are inseparable from the support of their partners. Unfortunately, in the past two years, only LG Electronics has remained steadfast in its OLED strategy. The Japanese OLED TV Alliance has collapsed, and Samsung’s conservative operations have seriously slowed the development of OLED TVs. To know that OLED is the genuine second-generation display technology, LCD technology is completely incomparable. All OLED TVs shown by LG are amazing, with large size and 4K Ultra HD.








Compared to different information technologies such as QLED, ULED, etc., these still belong to the category of LCD TVs and still require LED backlight tubes to work. The OLED has self-luminous characteristics, can achieve black and pure black, the color performance is more natural, the picture has no smear, ultra-light and ultra-thin and other physical characteristics, everything is not the same liquid crystal can be compared.


There is no backlight, and the impact on the picture quality is very great. Because of the existence of the backlight, the LCD will force the addition of “white light”, dilute the color, and impress black purity. OLEDs do not require a backlight, so color purity is not affected, giving the user the most realistic and superior image. Next, look at the LCD vs. OLED endings.

Competition for large-size OLEDs: Samsung returns to the game

According to South Korea's Samsung Business Korea media report, Samsung Electronics has applied for multiple patents related to OLED technology at the same time. It is not difficult to know from the patent application, Samsung’s restart of the OLED TV program is a sure thing, Samsung’s OLED application. patent comprises a "Super UHD OLED", "Ultra Super OLED", "Samsung Super Ultra OLED", "Ultra OLED" and the like.


In fact, Samsung had already released and listed a 55-inch OLED TV in China as early as September 2013. It was a 55-inch surface 1080p full-HD TV product. The official price in China was RMB 5,499. Unfortunately, Samsung subsequently suspended the OLED TV program. The OLED TV model KA55S9C has also become a “flash in the pan” in the Chinese market. Immediately afterwards, Samsung introduced a curved LCD TV. Therefore, Samsung's rapid return to the OLED TV camp is surprising.

In fact, Samsung’s “Two-line (LCD + OLED) strategy” is also a pragmatic one. LG Electronics, which has never given up OLED TVs, has always adopted this method. After all, LCD TVs have a long transition period. Gambling OLEDs will lose a lot of market share. In addition, the OLED TV strategy promoted by LG is assisted by domestic brands such as Changhong, Skyworth, and Hisense. These domestic brands will also launch TV products based on LG OLED panels. Unfortunately, the focus of these brands is not on OLED TVs. Let LG Electronics be passive.


After Samsung introduced a curved LCD TV in 2014, more and more TV brands are launching curved LCD TVs. This shows that Samsung has an outstanding influence in the TV field. The return of Samsung to OLED TVs is bound to lead the entire TV industry. Towards. Samsung's Super AMOLED screen in the field of mobile display has been a success: iPhone is behind Samsung S6 Edge curved OLED analysis, there is no reason to abandon OLED display technology in the high-end TV field. Finally, we hope that Samsung and LG can accelerate the development of OLED TV and eliminate them. Misplaced LCD technology everywhere.

The Future of OLED TVs: No Time

The new QLED display technology still belongs to the liquid crystal (LCD) display technology category. Similar to the previous CCFL (cold cathode fluorescent lamp) and WLED (white light emitting diode), QLED (quantum dot light emitting diode) is a brand new backlight control display technology. It has many more advanced physical features such as energy saving, more stable display, and more. Of course, the corresponding light leakage problems, screen uniformity issues, screen smearing issues, etc., these are still lingering flaws.


The OLED (Organic Light Emitting Diode) display technology is entirely another display mechanism. Compared to the liquid crystal display technology experiencing the “three-dimension” backlight system, the OLED display technology can work without the help of backlight. In addition, the OLED has many liquid crystals. Unpredictable physical characteristics. In other words, no matter how excellent the quantum dot QLED LED is, LCD technology can only be pushed to a new height, and replacing OLED display technology is not its meaning.

OLED TVs do not become plasma, but it takes a long time to develop

Samsung has achieved great success on small-size OLED screens. As the global leader in the TV market, it is of great significance for Samsung OLED TVs to return to the battlefield. Through continuous competition with LG Electronics, it can not only accelerate the development of OLED display technology, but also significantly Pulling down the terminal price of OLED products, obviously, for OLED TVs, Samsung's joining is an excellent start.

The most fundamental reason for OLED TV is the cost, the cheapest OLED TV on the market today is a 55-inch surface 1080p specification TV, the price of about 1,999 yuan, while the same 55-inch 1080p LCD TV specifications, but about 6,000 yuan, The difference between the two parties exceeds 3 times, which is an insurmountable gap for consumers. Therefore, OLED TVs are not currently threatening for the LCD market, although there are many consumers who like it.



Quantum dots continue the life cycle of LCD TVs, but they are unable to change the fact that LCD technology is seriously behind. Future hopes will surely fall on OLEDs. More and more electronic products will choose OLEDs as development centers, such as BMW's OLED lights. For example, Apple's Apple Watch equipped with OLED screens, etc., all of which indicate that OLED can be applied to many aspects of the field of science and technology, but the high cost of OLED large-size TV still takes time to solve, we will wait and see.


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