Why are small SUVs not like their own? Is it possible to turn over in the future?

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Looking at the price of the new CR-V, is the small SUV still your dish?

At the moment of consumption upgrades and autonomy, small suvs seem to be getting farther and farther away from the sales pyramid. Because, compared to the larger SUV products, the small SUV is more suitable as a dessert after dinner, rather than a full stomach meal.

What does dinner mean? To meet the car models that the car buyers just need, they are represented by the best-selling LaVida and Haval H6 in the market today. They don't have many features, but the space is big enough, the price is right, the moderate, but close to the people, completely aimed at the most basic family travel needs, just like rice (I didn't say can't be bread, noodles, don't pick bones in the eggs), It is a dinner that everyone needs to eat. And what about dessert? It belongs to the adjustment of life. Only when you are full, you want to improve your life. For the car buyers, it is the second and third cars. At this time, personal taste is very important. It is the pudding or the smashing. There are many different opinions.

Looking at the SUV sales list in the past five years, small SUVs began to appear in about 2013 and 2014. Such as 2008, C3-XR, Angola, Wingbo, etc., and can achieve good results, represented by Buick Angola and Ford Wing Bo, in 2013, 2014, both models can enter the SUV sales list The top 20. At that time, the small SUV appeared in the market as a dinner, and it was at the time when the car boom entered the second- and third-tier cities. At that time, the price of the joint-venture compact SUV was high and the number of self-owned brand SUVs was small, and it has not yet been fully recognized. The joint-venture small SUV at the right price serves as the duty of the dinner. Although the space is not up to standard, it can be seen in terms of price and brand.

But now it's not going to work. With H6's long-term occupation of the top of the sales list, the full-scale power of the self-owned car enterprise SUV, 10-15 million level can fully purchase a compact SUV that is satisfactory enough. The same price, it is necessary to deal with the car just need, why not choose a more space SUV? Brand disadvantage? Exist, but the space and configuration are enough to offset. At the same price, why does Kung Pao Chicken have to pickle the pickles? This is not to say that "the turnip greens have their own love" can be solved. Small SUVs are about to lose or have lost their chance to serve as meal replacements

In this case, the development of small SUVs in the future will inevitably need to enhance their attributes as desserts. This is not simple, Buick gave Angola with a 1.4T engine to rejuvenate the sports card, Ford gave the wing with a 1.0T three-cylinder Ward top ten engine, playing economic power and card, want to add a little small to them SUVs should have the sweetness, but they are useless. The backwardness of the appearance has made the sales of the two invisible on the list, let alone the 2008, YeTI, Vitra, and ix25.

Stepping into 2017, those who eat Chinese auto market growth dividends, eat SUV share to expand dividends basically disappeared from the list, CS35, Tiggo 3, Ruifeng S3 these familiar names have become yesterday's yellow. Let's take a look at the sales list in May 2017. There are three small SUVs on the list, namely Baojun 510, Haval H2 and Honda XR-V. These models are all more distinctive than their predecessors.

The 510 features a very distinctive, cheaper price and a design-like shape. Of course, Wuling Baojun's rich offline channels are also the foundation of its success. Haval H2, H6 brings a huge reputation and channel is the basis, the other is comparable to the compact SUV space, right, is the space, this car has no other features, look at H1, although the price is lower, but the sales are not If you think that a small SUV may be kicked out of the list in the future, personally think it is.

Finally, XR-V is definitely a clean stream in the small SUV industry. Angola, Wingbo, 2008, which is not thin and tall, there is no such thing as a SUV. Among them, XR-V stands out from the crowd. And the XR-V space is also the top of the small SUV, and the mainstay of the joint venture small SUV can only be described as a logical chapter.

From the example of H2, we can still see that space is still an important basis for influencing consumers to buy a car. After all, China’s huge, 3,457, and 57-line cities are still in the stage of new car purchases. Small SUVs can still be used to a certain extent. As a meal replacement. Its dessert attributes in the market have not yet fully erupted.

In the next few years, when the Chinese auto market has experienced growth and entered the era of replacement and second vehicles, small SUVs will usher in a more intense competition. After all, the replacement will generally go up one level, and the small SUV is already the low end of the SUV product line. The only way out for a small SUV is to make a dessert.

Since it is a dessert, sales are naturally not comparable to dinner. Small SUVs can't be done now, and it's unlikely to be the top of the pyramid in the future. And because the personality needs to be different to some extent, the possibility of the birth of the street car will be further reduced, and the whole market will be more dispersed, showing a state of blooming. Now there is such a trend, Toyota C-HR, Nissan Jinke will be listed soon, Citroen C3 Aircross, Hyundai Kona will debut, independent brand products such as MG ZS, Emgrand GS (this is compact, but the price range ratio Generally, the compact SUV of the same class is lower. There are even luxury brands, and the emergence of the Audi Q2 further proves that a small SUV is not just an entry-level option, it will also become a channel to show the owner's personality.

Some are Jimmy's pity, it is a good car with personality, but it does not need this dark chocolate in its era. Will there be a part of it in the future idealized consumption of small SUV market?