iQiyi exclusive cooperation 2017 Wuzhen Theatre Festival platform further broaden...

On October 19th, the 5th Wuzhen Theatre Festival with the theme of “Ming” officially kicked off. Iqiyi as the exclusive strategic video partner of the entire network launched a series of reports on Wuzhen Theatre Festival, live broadcasts, and PGC content production. Cooperation. Through this cooperation, iQiyi will present the fine arts with Chinese cultural characteristics to the users. Based on the in-depth exploration of user needs and the continuous expansion of the content layout of the platform, this iqiyi reported the 5th Wuzhen Theatre Festival and the exclusive live broadcast of the township dialogue session, which will effectively expand the layout of iQiYi's pan-entertainment content. Enriching the user's video entertainment life will also further release the iQIYI's entertainment content influence.

As an international cultural and arts festival, Wuzhen Theatre Festival has great cultural and Chinese characteristics. In order to further realize the three-dimensional full coverage of the Fifth Wuzhen Theatre Festival, iqiyi entertainment will also be linked to the full platform of resources, through an interview, group visits and other series of interviews in an all-round three-dimensional Wuzhen Theatre Festival. At the same time, Iggy Head also fully mobilized the advantages of its own platform program resources, making use of two self-produced programs: "7:07" and PGC program: "Qianjia Academy of Aesthetics" to perform multiple stages of content production. It was presented around the festival and related guests. Multiple types of exclusive stories. Iqiyi’s exclusive live broadcast will provide users with an in-depth analysis of the uniqueness of the festival.

For a long time, iQIYI has always been guided by the needs of young users, and constantly brings new and diverse entertainment content experiences to users, broadening the boundaries of entertainment ecology. In this Wuzhen Theatre Festival, users can instantly tap the five “township dialogues” brought by well-known filmmakers Lai Shengchuan and actor Huang Lei, and experience the new audiovisual experience brought by the dramatic art. While satisfying multiple needs of users, iQiyi continues to expand the layout of the platform content, further demonstrating a strong influence on the content of the industry.

In recent years, iQiyi insisted on deepening the vertical and fine content distribution, and continued to release the influence of entertainment content in different vertical areas. This time, iQiyi is deeply cultivating multiple vertical content categories such as drama, variety show, music, sports, etc., and is again based on the user's preference for love as the fundamental starting point, supported by strong platform influence, and continuing to develop new content categories to art drama. field. At the same time, vertical contents such as the Wuzhen Theatre Festival have also been announced through the iQiYi's strong platform to achieve a wider range of cultural core radiation and release their influence. Through the continuous expansion of the content, iQiyi further realizes the organic integration of drama and video platforms and confirms the agglomeration effect of its pan-entertainment content to the industry.