Recently, the "2016 China Internet Development Report" was released. From the four aspects of the whole network overview, access characteristics, channel analysis, and industry perspective, it is typical of four industry sectors: women's wear, IP film and television drama implants, automobiles, and beauty. Case, multidimensional perspective interpretation of the development trend of China's Internet in 2016. The report producer Guoshuang Data Center also simultaneously launched user-based e-commerce purchases, brand search and self-media commentary data, and analyzed and refined the customized report "Several Knowledge-to-User Competition Situation Analysis Report".
The report shows that the growth rate of mobile phone visits has been increasing year by year since 2014. In 2016, the number of mobile phone visits reached a new high, and the annual growth rate increased from 7.4% to 20.4%. At the same time, the growth rate of PC-side visits decreased year by year, from -7.9% to -19.2%. In terms of access terminals, Huawei’s traffic surpassed Samsung’s second place, and the gap with Apple has further narrowed.
In the field of IP film and television dramas, in 2016, more brands in the beverage, food, beauty and other industries chose IP film and television drama implants, followed by mobile phones, retail, and automobiles.
In terms of automobiles, the attention paid to the automotive industry in 2016 is on the rise. Compact car attention accounted for 45.9%, ranking first; SUV attention accounted for 19.2%, surpassing the mid-size car to become a hot segment in 2016, indicating that the SUV fever that has emerged in recent years continues. (Zhou Kan)
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