How can LED dealers leverage the market to become a big market?

For LED dealers, their resources are often limited, so dealers have to think more about how to use other people's resources to do things for themselves. As a dealer, it doesn't matter how much resources you have in your hands. The key is how much resources you can control or regulate for you. This is the core.

Since ancient times, there have been many allusions to grasshoppers, such as borrowing arrows and borrowing eggs from chickens. The story comes from life. This is the effective use of force in reality. Then, as an LED dealer, who should we use to increase our strength? How should we better leverage our strength?

1. The power of borrowing from the enterprise

LED dealers must first be good at leveraging the power of the company. The strength and scale of the enterprise are often unmatched by the dealers. If you climb the “big tree” of the enterprise, the dealers can enjoy the comfort of “getting cool under the big tree”.

Resellers can obtain support from the company by expanding their sales amount, cooperating with manufacturers, or establishing good customer relationships with manufacturers. For example, guidance, training, personnel shopping guides and other tangible or intangible policy support, if there is a manufacturer's credit support, you can also apply for a certain amount of credit, so use the resources of the manufacturer to "make money" for yourself, to expand market business Isn't it a big support?

2, the power to borrow the brand

The value of a successful brand is incalculable. "A company's brand is like only entering an account. When you continue to use the product to accumulate its value, you can enjoy interest income." The brand is created like a tree. The growth of the tree, once it grows up, will be endless. If a brand reaches the recognition of consumers, then it represents a kind of reassurance, a quality.

Therefore, LED dealers should be good at using the power of the manufacturer's brand to shape and enhance their own business grades and store image, improve the turnover rate of funds, learn how to build and enhance their own brand, and can not "single legs" jump".

3. The power of good channel

The downstream channel is the intangible wealth of the dealer. Therefore, the dealer must also be good at developing the business with the help of the customers and property of the downstream customers. Therefore, dealers can fully exploit the resources, personnel, logistics and other resources of downstream customers through in-depth cooperation, using ordering meetings, associations, training sessions, etc., so that they are not for all, but for their use.

Generally speaking, the dealers will integrate the upstream products and brands, the research on the local market, and the various hardware resources and channel influences of downstream customers, and integrate them organically to form an effective and efficient mechanism. Pick up the product, pick up the market at one end, continue to operate, generate performance and profit, and promote its own development.

Conclusion

In short, as an LED dealer, if you want to be stronger and bigger, it is not enough to rely on your own strength. You must be good at leveraging your strength. By leveraging the power of the manufacturers and relying on the power of the channel, you can compete and have more A large space for mobilization can fully mobilize all resources that can be mobilized and continuously move toward a higher stage of development.

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YIXING FUTAO METAL STRUCTURAL UNIT CO.,LTD( YIXING HONGSHENGYUAN ELECTRIC POWER FACILITIES CO.,LTD.) , https://www.chinasteelpole.com