Some people also think that smart cities are just a simple upgrade of digital cities, and this view is too outdated. The beautiful vision of a smart city has never been completed in an industry or a field. It is the result of a top-down, small-to-small, and collision and integration of various fields.
From concept to pilot and implementation, smart cities are now entering the stage of scale promotion. The industry believes that with the continuous release of the policy dividend, smart cities will usher in a new round of rapid development opportunities and radiate the entire industry chain.
Policy support highlights trillions of business opportunities
A few days ago, Premier Li Keqiang said in the 2015 government work report that when it comes to the construction of new towns, it is necessary to vigorously develop smart cities. Since the government plays a decisive role in urban planning, government support is of great significance for the promotion of smart city construction.
According to the statistics of the ICT Depth Report 2014 of the Ministry of Industry and Information Technology, at present, 100% of the sub-provincial cities and above, 89% of the prefecture-level cities (241), and 47% of the prefecture-level cities and above (51) are advancing wisdom. Urban Construction.
In the past year, the biggest change in the development of smart cities is that the relevant government departments have realized that the introduction of market mechanisms into smart cities has become an inevitable choice. The Ministry of Finance issued the "Notice on Promoting the Operational Model of Government and Social Capital Cooperation", which enabled the PPP (Government and Social Capital Cooperation) model to enter the construction of smart cities.
Not only that, the "Twelfth Five-Year" Smart City Construction Strategic Cooperation Agreement, "National New Urbanization Planning (2014-2020)", "Guiding Opinions on Promoting the Healthy Development of Smart Cities", etc., issued by various government departments A number of related policies to support the construction of smart cities were promulgated in 2014.
The construction of smart cities has received great attention from the central to local governments. Many cities have made smart cities the focus of government work in the next few years. Unlike previous small-scale pilots, the government has realized the need to scientifically develop top-level designs, emphasizing information for the benefit of the people, accelerating the integration of the two industries, and improving investment and financing mechanisms.
China smart city investment scale forecast source: IDC
After the relevant public data is accumulated, it can be seen that the scale of the construction of smart cities by local governments has exceeded 100 billion. Among them, the Shanghai Municipal Government has disclosed an action plan for the promotion of smart city construction (2014-2016) with a scale of more than 100 billion investment; the total investment of the Wuhan Municipal Government for the construction of “smart city†has exceeded 80 billion yuan in the next few years. The plan is to boost the industry's value-added by RMB 1,120 billion. According to IDC and the forward-looking industrial research institute's "2015-2020 China Smart City Construction Development Prospects and Investment Forecast Analysis Report" and many other professional organizations predict that in the next 10 years, China's smart city construction related investment will exceed 2 trillion yuan.
Pilot projects find it difficult to find a good profit model
As early as IBM launched the "Smart City" solution to the Chinese market in 2009, its concept educated companies that entered China early in the market. These traditional IT companies and telecom operators have become the leading force in the construction of smart cities in the city by taking the industry solutions for local governments as the starting point, and in the last few years, they have begun to sprint.
Digital China, Yihualu, ZTE and other companies have been making big orders in recent years. Take Digital China as an example. Three years ago, Guo Wei, Chairman of Digital China Board of Directors, was very cautious about smart cities. He believed that there would be 2 in a year. In 3 cities, the platform can be piloted or promoted. Three years later, Digital China has implemented related projects in more than 70 cities, and signed strategic cooperation agreements with 33 provinces and cities, and built or operated a citizen integration service platform in 16 cities.
However, this model is a top-down promotion. It often ignores the user's experience in the use of the scene, which makes a considerable part of the smart city project difficult to achieve the desired results when landing.
According to the survey, the smart city is too large. In the past few years, the entrants have made many attempts, but at present, only a single case can be seen. The lack of coordination is due to the large scale of investment and the difficulty of coordination. The output is not obvious, and the user experience and user quality have not yet reached expectations.
On April 7, the Ministry of Housing and Urban-Rural Development announced a new pilot list of national smart cities including 84 cities (districts, counties and towns) in Mentougou District, Beijing. Up to now, China's smart city pilot has nearly 300.
The China Smart City Innovation Industry Conference found that the results of three pilot cities have been unsatisfactory. Taking Sichuan Province as an example, the Sichuan Provincial Department of Housing and Construction conducted a phased assessment of six “Chongchuan†national smart city pilot cities, and the results were not satisfactory – the pilot effect of the four cities was not obvious. “Simply, I just can't see the actual results."
For the specific case, the smart city product “Love City†launched by China Telecom Sichuan Branch looks similar to a convenience information inquiry app that integrates various Internet applications such as “Public Comments†and “Ink Weatherâ€. Such comprehensive service information has attracted outside attention, but the product manager Liang Junsheng said, "The question is how to make this free download product profitable, there is no answer."
In fact, profitability is still a secondary issue. How to drive users to actively download and use is the core issue of whether this smart city product can bring real value.
The research and development of the smart community project in which a certain city investment platform subsidiary in Chengdu has spent nearly 300 million yuan in three years. So far, no market export has been found. It is even harder to talk about economic benefits. This project of burning money makes the boss very Light and fire, requires R & D team members to promote the "running the market" to promote, if this year can not see results, it is planned to stop the project.
Similarly, China Telecom's Ping An Hospital project has also encountered difficulties in promotion. He had hoped to collect and feedback patient information in real time through nurses and pay for it according to the service, but Chen Minyue, the marketing manager of the project, said that there are only dozens of hospitals in Sichuan province that buy their products.
The China Smart City Innovation Industry Conference can be found by consulting relevant materials. The above cases occur almost everywhere in the country. The lack of a good profit and promotion model is an important reason for the lack of commercial and civilian products in the construction of smart cities.
It can be said that through the "fog in the fog" of the previous years, the current construction of smart cities in China has experienced a process from "hot" to "warm" - this "is not to say that it will be "cool" in the future. However, it has experienced a period of continuous exploration and experimentation. At present, both the government and the industry have realized that it is necessary to do some projects that can be truly landed and can be used commercially, directly serving the people, providing services with high user stickiness and high added value.
Internet + let user resources find the drop point
In the past year, with the rise of the concept of "Internet +", Internet giants such as Tencent, Alibaba and Baidu have entered the smart city field and quickly seized local government resources.
Tencent has added “Urban Service†to its super app WeChat to provide various business inquiries such as transportation, medical care, social security, traffic police, household administration, entry and exit, and tourism. Tencent has launched pilot projects in cities such as Guangzhou, Shenzhen, Wuhan and Chongqing. The latest news is that on April 13, after Tencent and the Shanghai government reached a strategic cooperation agreement, Shanghai will also fully access the WeChat “city service†entrance. On April 29th, the governments of Wuxi, Changzhou and Yancheng signed a strategic framework cooperation agreement with Tencent to jointly build “Internet + Smart Cityâ€. . .
Similar to Tencent, Alibaba is not far behind. On April 22, Ant Financial took the lead and joined Alibaba and Sina Weibo to hold the “Internet + City Service†strategy conference. Ali's "Internet + City Service" platform will be packaged to provide various services such as bus inquiry, living payment, hospital registration. The platform is similar to Tencent WeChat's urban service platform. The difference is that there are three front-end portals: Alipay Wallet, Weibo and Mobile Taobao. As soon as the Ali system was launched, 12 cities were launched in the first batch. The target for this year is 50 cities.
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