In the cooperation mode, Pan Jing proposed that the O2O lighting chain platform can adopt the crowdfunding model to break the vicious competition relationship between traditional dealers. Through the rules of the high-tech O2O lighting chain, the dealers can reach a common opinion and unite. In turn, it will improve the ability to resist market risks, change the traditional passive situation of dealers and manufacturers to negotiate, and enhance dealers' enthusiasm and initiative in the market.
The high-tech O2O lighting chain platform allows consumers to be more assured through standardized operations and services. First, the supply of their products is more secure, there will be no collapse due to problems in one enterprise, and second, competition among brand suppliers can be formed. If you don't do well, you will go straight out and let the dealers pay too much for not making money.
During the trip to Beijing, Dr. Zhang Xiaofei also discussed with other distributors the implementation of the high-tech O2O lighting chain platform. In terms of the positioning of platform products, all dealers have expressed that they must have creative products and cost-effective products. To attract customers, because the economic level of different places is different, different positioning products can be combined in a modular way, giving different dealers more choices.
There are many veteran dealers who have been operating lighting for more than ten years in Beijing. At present, many old dealers are generally faced with the problem of difficult transformation. Liu Jianhua, general manager of Global Sailing, said that when the agent brand develops to a certain stage, it will be restricted by the various business operations of the brand. It is difficult to make a breakthrough, and for many years, it is doing marriage for others, so they choose to manage themselves. The lighting brand "Global Sailing".
Dr. Zhang Xiaofei gave his own advice on the development status and development confusion of Beijing dealers. It is necessary to see the problems of dealers from the perspective of the entire industry chain.
He pointed out that at present, the development of the whole industry is at a critical point of inflection point. It is very difficult for dealers to operate their own brands to compete in the blue ocean of the whole industry. It is very important to choose a good segment and make product positioning.
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