More and more Internet manufacturers are deeply involved in the production of mobile phones. Whether it is through an operating system, customized cooperation, or finding someone to work for, having an "own mobile phone" has become a trend.
Today, traditional Internet giants such as Sina, Tencent, and Alibaba have already taken action, and emerging manufacturers such as Xiaomi Technology have also tried to open up a new market.
On July 21, Taiwan ’s smartphone maker HTC and Sina jointly released the first Sina Weibo phone in Beijing. Ren Weiguang, president of HTC China, said that this is only the first generation of cooperation between the two parties. In the future, such "social mobile phones" will have second and third generations.
Alibaba also recently announced details of its mobile phone strategy, that is, through Alibaba's cloud OS operating system and Alipay, Want Want and other clients, to create a mobile Internet-based platform. Its first Alibaba Cloud mobile phone with Tianyu will also be available soon.
In addition, names such as QQ mobile phones and Xiaomi mobile phones are being mentioned by more and more people. Zhang Yi, CEO of AiMedia Market Consulting Group, believes that Internet manufacturers' involvement in mobile phones has indeed become a trend, but how large the market can be in the future, they should be cautiously optimistic.
Crossover
Although they are all making mobile phones, the entry points of various Internet manufacturers are different.
Taking the cooperation between HTC and Sina Weibo as an example, the teams of the two parties began cooperation at the beginning of this year, and launched the first generation of mobile phones in less than half a year. What Sina valued is the mobile internet opportunity brought about by the era of "National Weibo".
Sina CEO Cao Guowei said that there are two areas of rapid growth recently, one is the smart terminal, the other is the social network. In his view, "the combination of smart terminals and social networks is the real killer application."
Based on this idea, HTC and Sina reached a cooperation on Weibo mobile phones. According to reports, the two sides originally set more than 20 junction points for the functions of Weibo mobile phones, but the first generation only achieved seven or eight. In the future, there will be second and third generation mobile phones launched.
Alibaba's idea is to cut through the operating system. The so-called Alibaba Cloud mobile phone actually refers to a smartphone using the cloud OS operating system developed by Alibaba. In addition to providing traditional cloud computing services such as maps, emails, and storage, Alibaba Cloud mobile phones will also provide a large number of Internet applications based on cloud computing technologies. Alibaba's Alipay, Want Want and other clients will be integrated into it.
Lei Jun's (microblogging) Xiaomi technology idea is also similar. From the steps of Xiaomi Technology's product launch, the previous operating system "MIUI" and the chat software "Michat" are all for the final millet mobile phone.
"Now the launch of Xiaomi mobile phones at this time is entirely based on the company's internal rhythm." Li Wanqiang, vice president of Xiaomi Technology, said in an interview with reporters. In his view, Xiaomi and QQ, Sina Weibo, and Alibaba have different purposes and entry points for making mobile phones. "Before the establishment of Xiaomi, we considered clearly that we must make mobile phones."
However, in the opinion of some industry insiders, the main purpose of Internet companies eager to enter the terminal market is the same, that is, to increase the stickiness of users and expand the territory in the emerging market of mobile Internet.
"As for the way, some people choose to occupy the client, some choose to occupy the operating system, these are different tactical steps." Some insiders pointed out, "At present, this market is that there are too many people who want to do, but they can do well. Too little. "
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