This time is not low-priced Sharp wants to use AQUOS to despise television to return glory

Sharp has become the most “horizontal” brand in the domestic color TV market through price-friendly and localized operations since 9 months after its acquisition by Hon Hai. Especially in the first quarter of this year, the color TV market as a whole was in a period of weakness, Sharp had "emerged in the opposite direction," and both online and offline have achieved year-on-year growth. Especially in offline markets where growth is difficult to achieve, Sharp's growth in the first quarter of 2017 was more than 30 percentage points year-on-year, and it is expected that sales will exceed 1 million units in the first quarter of the country.
Industry sources said that after the change of face, Sharp began to recover slowly from the second half of last year. In particular, LCD TVs of Sharp's "Being Home" product became the vanguard of "recovering" the Chinese market.
On June 6th, 9 months after being acquired by Hon Hai Group, New Sharp announced in Beijing Water Cube that it will launch 2 new "AQUOS Contempt" TVs - the S60 and S60U splitters, which will sell for 13999 yuan and 14999 yuan respectively. , using an approximate "borderless" 1.6mm ultra-narrow frame. This is Foxconn's $3.5 billion U.S. shareholding in Sharp last April.

Dr. Chen Zhenuo, vice president of Foxconn Technology, the head of New Sharp TV, said that Sharp, as a century-old shop, was once the glorious brand in the industry. However, in the past, for some time, the domestic market was a bit insecure and deviated from the real needs of the market. After Sharp and Foxconn joined forces last year, they strengthened the complementarity between the advantageous resources of the two parties, and made LCD TVs from R&D, by creating products that are more youthful, fashionable, Internet-based, technological, and more localized to the Chinese market. Production, sales, customer service, and other aspects of the entire process are more efficient to implement. From the manufacturing and supply of LCD panels, down to a single screw or even a box, Foxconn can firmly control all of its technologies. This is something that other competitors, especially some so-called Internet brands, do not have.
The quality and technology of Sharp LCD TVs, together with the advantages of Foxconn's process manufacturing and localization, coupled with the trajectory of the development of Internet TV, make the new Sharp TV the "focus brand" in the television industry.
Dr. Chen Zhenuo, vice president of Foxconn Technology, the head of New Sharp TV, said that Sharp, as a century-old shop, was once the glorious brand in the industry. However, in the past, for some time, the domestic market was a bit insecure and deviated from the real needs of the market. After Sharp and Foxconn joined forces last year, they strengthened the complementarity between the advantageous resources of the two parties, and made LCD TVs from research and development, by creating products that are more youthful, fashionable, Internet-based, technological, and more localized to the Chinese market. Production, sales, customer service, and other aspects of the entire process are more efficient to implement. From the manufacturing and supply of LCD panels, down to a single screw or even a box, Foxconn can firmly control all of its technologies. This is something that other competitors, especially some so-called Internet brands, do not have.
The quality and technology of Sharp LCD TVs, together with the advantages of Foxconn's process manufacturing and localization, coupled with the trajectory of the development of Internet TV, make the new Sharp TV the "focus brand" in the television industry.
Foxconn Group Chief Marketing Officer CMO Yuan Xuezhi detailed anatomy of the new Sharp AQUOS TV. The product released this time is 60 inches. According to the different combinations of sound systems, it is divided into two products: S60 and S60U. At the same time, Hon Hai gave Sharp AQUOS TV a new Chinese name - Defiance, in order to be grounded.
Since AQUOS despise responsibility for the high-end glory of Sharp's revival, what's the secret of your new Sharp AQUOS contempt for new products?
It is reported that Sharp AQUOS despise the two products is the biggest feature is equipped with a border of only 1.6 mm, even more narrow than many mobile phone screens, "Let the border is no longer a hindrance to the wonderful picture", the thickness of the machine is also Only 9.1 millimeters, this is very valuable for a 60-inch monster. In terms of sound quality, the S60U is equipped with a split soundbar speaker, eight speaker units in a small arch bridge speaker, combined with Yamaha range repair technology, support for Dolby and DTS dual decoding, can provide users with unprecedented Shocked sound field experience.
Sharp AQUOS despise the S60 and S60U splitters, specifically selected is the high-precision 4K panel produced by the Foxconn Tenth-generation SDP堺 factory, which has a fine display of approximately 8.29 million pixels, and the screen blends Sharp's patented polymer alignment film. Technology, polymer alignment film material can improve the backlight transmittance, static contrast ratio than the original panel to enhance 1.6 times. The excellent display effect is inseparable from the combination of hardware and software. The high-tech blessings such as “New Color Technology” and HDR technology have made the TV screen even more brilliant.
In terms of content, Sharp defied TV with a newly designed UI interface, which made the operation experience more user-friendly and cooperated with well-known content providers. The previous version was an iQiyi version, and there will be different content such as Youku and PPTV. Business products.
Mr. Yuan Xuezhi also revealed that the AQUOS Sharp TV family will soon expand its capacity, and 70-inch products equipped with the same technology are also being prepared. In order to better gain market recognition, Zou Shiming, Dima Xi and other sports and entertainment stars are also invited to promote products.
At present, the competition in the domestic color TV market is very complex and fierce. The Sharp TV debut is the first. It does not extend the “low-price” brand, but instead chooses to re-engage the AQUOS logo, which focuses on the high-end quality market. This move, in the eyes of most people in the industry, is somewhat unexpected, but this move also reveals that Sharp's competition in the color TV market in the future does not mean that it will open the way in the low-priced market. The revival of high-end quality glory may be the most expected of Sharp. In the future, the new Sharp TV should also have new marketing techniques in the market so that the Chinese market can occupy a favorable position in strategically important locations.

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LCD Module

According to the different backlight sources, LCDs can be divided into two types: CCFL displays and LED displays.
Misunderstanding:
Many users believe that liquid crystal displays can be divided into LEDs and LCDs. To some extent, this understanding is misguided by advertisements.

The LED display on the market is not a true LED display. To be precise, it is an LED-backlit Liquid Crystal Display. The liquid crystal panel is still a traditional LCD display. In a sense, this is somewhat fraudulent. nature! South Korea`s Samsung was once convicted by the British Advertising Association as violating the country`s advertising laws because its [LEDTV" LCD TVs were suspected of misleading consumers. For liquid crystal displays, the most important key is its LCD panel and backlight type, while the LCD panels of displays on the market generally use TFT panels, which are the same. The difference between LEDs and LCDs is only their backlight types: LED The backlight and CCFL backlight (that is, fluorescent lamps) are diodes and cold cathode lamps, respectively.

LCD is the acronym for Liquid Crystal Display, which means "liquid crystal display", that is, liquid crystal display. The LED display refers to a type of liquid crystal display (LCD), that is, a liquid crystal display (LCD) with LED (light emitting diode) as the backlight source. It can be seen that LCD includes LEDs. Corresponding to the LED display is actually a CCFL display.

(1) CCFL
Refers to a liquid crystal display (LCD) with CCFL (cold cathode fluorescent lamp) as the backlight source.
The advantage of CCFL display is good color performance, but the disadvantage is higher power consumption.

(2) LED
Refers to a liquid crystal display (LCD) that uses LEDs (light emitting diodes) as a backlight source, and generally refers to WLEDs (white light LEDs).
The advantages of LED displays are small size and low power consumption. Therefore, using LEDs as a backlight source can achieve high brightness while taking into account lightness and thinness. The main disadvantage is that the color performance is worse than that of CCFL monitors, so most professional graphics LCDs still use traditional CCFL as the backlight source.

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