The 3rd Sohu Video Producer Conference was held recently. At this year's video media promotion conference, the general manager of Sohu's Video Product Technology Center and 56-page general manager Ma Yi stated that Sohu's video platform is fully developing panoramic VR (virtual reality). On-demand live broadcasting of on-demand technology, equipment, and training support for VR producers, as well as on-line "Panorama Storm" shooting plan. Up to now, Sohu Video has covered 95% of the panoramic VR producers in the entire network from the media platform, and produced 1,500 products.
Ma Yi revealed that in the past six months, Sohu video has grown rapidly from the media. At present, the number of Sohu videos has exceeded 4,300, the number of videos exceeded 1.2 million, the number of columns reached 26,000, and the average daily viewing frequency was 100 million. The average daily viewing number is 30 million, and monthly platform playback reaches 3 billion.
Sohu Video Product Technology Center Director and 56-Network Editor Zheng Hao said that the overall strategic plan for Sohu Video from the media is "vertically digging, change in the new", will be carried out in 2017 for the people from the media produced 1 billion yuan to promote resources, 100 million yuan in advertising and 50 million yuan in equity investment in resources to help. In addition, with the increasingly close integration of live streaming and PGC, Sohu Video has produced nearly 1,000 broadcasters of live broadcasts from thousands of channels, and more than 1,300 live broadcasts.
It is worth mentioning that Sohu Chairman Zhang Chaoyang stated at the meeting: “At present, the mainstream profitability of video websites is to buy movies and TV dramas and play them for free. We rely on advertising to make profits. This is actually 'very non-Internet' and we’ve been exploring With internet thinking profit model."
Zhang Chaoyang believes that the real Internet model should be small N vs. Big N, that is, professional content generated by professional teams (small N) covers ordinary users (Big N).
Zhang Chaoyang also stated that there is no difficulty in realizing the live streaming model, but in the future, the live broadcast will go from the 'value live broadcast' mode to the value live.
In the view of the industry, Zhang Chaoyang has repeatedly stated publicly that he is not optimistic about the current profitability of video websites, but he has increased his efforts to invest in less expensive online dramas, PGC content, and actively testing VR content.
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