According to the latest research, last year's investment in virtual and augmented reality increased more than three times compared to 2015. Digi-Capital's latest "Enhanced/Virtual Reality Reporting and Transaction Data" indicates that in 2016, venture capital and corporate investment totaled $2.3 billion in AR and VR startups, compared to $700 million in 2015. More than three times more.
AR's Magic Leap has invested $795.3 million, more than any other company in the same field. Graphics engine company Unity received $181 million in financing, while 360 ​​video company NextVR received $80 million in investment.
The report states: “It is impressive to increase the investment by 300% in any area within 12 months, let alone in the early market.â€
“VR hardware startups have received nearly $200 million in financing, and despite the presence of Facebook, Samsung, Google and other rivals, VR/AR peripherals and VR games have earned more than $100 million in each area.â€
“Perhaps even more surprising is that AR/VR application development companies (non-gaming) and VR/AR advertising/marketing startups each receive only $8 million in investment. They will be a huge driver of long-term value. However, as the VR market is moving away from the early stages of development, investors' ideas are still changing."
The major investments in these VR/ARs are mainly from Alibaba, Warner Bros., Google, Amazon, 21st Century Fox, MGM, Comcast, Samsung and HTC.
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