After tearing, see the truth?

LeTV unfortunately lay the gun on the tenth day of June, and was trampled underfoot at the press conference as the foil of Xiaomi. At the same time, Xiaomi claimed at the conference that the video content of “Friendly Business” was far less than that of Xiaomi and it was also The concept of "ecology" was once again put forward to carry out whippings, so that the naked cue is entirely a directional sword pointing to "levision." Then LeTV performed a long Weibo-style counterattack on Xiaomi’s attitude at the meeting. From Jia Yueting’s counterattack, Xiaomi convened a three-time LeTV TV content communication meeting on June 15th to relight the detonation point. Let’s send it out in the afternoon. In response to the communication meeting invitation, we made a counterattack on the content on the 16th. This is the general direction of the entire incident.



Then LeTV made a brief response at the “extreme” mobile phone conference that was originally planned to be implemented. It was originally thought to be the winner of the Internet truss war. LeTV began to slow down after answering the first question. Slowly swallowing the dates, the analysis is unclear, the author laments that LeTV once went to the edge, but at the same time as LeTV really does not release new TV due to policy violations at the moment, it is not ecological to be able to solve all problems and provide the best Excellent service is what LeTV really should do. Here we will analyze a little bit about the problem of content, Xiaomi Le as the two companies and the backing of what are the topics discussed.

There is a long history of mutual innocence

As an upstart of the Internet, both Xiaomi and Leshi, which both have hardware and software coexistence, have been placed on a starting line from the very beginning. In the process of continuous product overlap, LeTV is known to more and more people and is known to millet. In fact, although the paths of the two companies are now more and more different, in the initial stage, LeTV took the video website as the key, and took the lead in the contents of the users. As China's largest copyright library has Considerable user base.



Xiaomi started with the system and harvested the majority of Android users' hearts before the development of mobile phone hardware entities. Therefore, he developed the Xiaomi mobile phone and tablet, and then developed to dozens of products. From the early to the middle stages of development, Xiaomi and LeTV also adopted a soft-based approach that combines both hardware and software. However, according to the country's policy adjustment, LeTV could not break through for a long time, causing a short-term downturn.

When Xiaomi developed television, the real war started. LeTV first stood on the throne in the influence of super TV subversive industries to overlook the TV manufacturers of the public, and Xiaomi, as a rising star, said that it was necessary to share a slice with Letv. It has only caused you to shoot me. In fact, to a certain extent, LeTV's status is being challenged. Whoever wants to jump out to do a good job of PK, so there is a round of new products released, and then at the conference Hit friends' initiatives.



When LeTV successfully developed mobile phones, the comparison between Xiaomi and that was unreasonable. The first large conference was held in Wukesong, Beijing and the US Silicon Valley. Imagine that no mobile phone maker will publish on such a large venue like a concert. At the same time, LeTV repeatedly mentioned Xiaomi's products at the launch site.

When Xiaomi TV’s initial product content program is not enough, LeTV’s propaganda is even greater, causing Xiaomi to be under pressure to seek content upgrades. This results in Xiao Mi’s successful counterattack on “Hai Na Bai Chuan”. At this time, LeTV is under the control of Radio and TV. In the process of the rectification of the General Administration of Administration, at this time, it was undoubtedly painful to take a shot.

Content disputes starting from 181

From the perspective of all the resource issues raised by Xiaomi at the "Hai Nai Bai Chuan" conference, all of them are LeTV. Undoubtedly, LeTV is a bitter blow. The enthusiasm of mutual trusses continues to heat up. The advantage is that LeTV and Xiaomi are in the media. In the topic of speculation, in a period of time, it can better bring search rates to users and increase the product sales index.



TV content has become a hotly contested place in the Internet era. It has been ignited by fire, and the wolf smoke has been rising. As the two leading manufacturers of Internet TV in China, Xiaomi and LeTV, have always been invisible in different areas and similar overlapping areas. The war can not but be seen that the first step in the television plan to occupy the living room plan is enough to have a hot temperament. Not only is it coming from June 10, but the fierce battle between Xiaomi and LeTV was officially started when Xiaomi and LeTV were standing at the same time. At the time of occupying the height of the living room, it has already begun to clearly occupy the top of the hill. It was only on the 15th of June that the first time the battle was fought so violently.

The content issue has a long history. When Radio and Television did not formally manage Internet content, content from Xiaomi's box, LeTV's box and LeTV were continuously streamed, and on-demand content was more. As long as there was a network cable, there was no need for live broadcast content of Radio and Television. Aroused the attention of radio and television, and thus completed the overall control of the Internet content in the later period, Le Shi lost the hand, because there is no access to legitimate broadcast control platform, the content has plummeted.



At the same time, LeTV adopted the form of public network external links in the process of content development, and took the route prohibited by the No. 181 document order, which led to the SARFT's dissatisfaction. This is why LeTV did not withdraw from the new TV product and stopped using the LeTV box. the reason. At this point, Xiaomi began to work hard to integrate multiple video resources in the industry, and at the same time collaborated with multiple Internet content platforms. On the premise of legality, more video resources will flow into Xiaomi’s terminals through other entrances, so Xiaomi will be on the 10th of June. The first thing in the industry to promote their own content is the fact that it is.

Three questions and three answers Xiaomi Qiangqiang LeTV responded slightly weaker

When LeTV turned to question whether Xiaomi understands ecology and whether or not he knows how to make the content ecological, Xiaomi turns to Letv as the three armed forces. Every question is straightforward, and LeTV (parametric picture text) is not correct. Violation? 2. Is Xiaomi more than double LeTV? 3. Does LeTV charge the annual fee? As a media, you should not stand on any side or on the opposite side to comment on it, but you can see from the trusses of Xiaomi and LeTV that LeTV is weak.



LeTV's short board for content was indeed captured by Xiaomi. At the same time, Leyi did not release the proper posture at the scene before the 16th press conference. This inevitably caused the fans to feel sad and at the same time was in Xiaomi. Under this heavy artillery, still using the lightweight weapon of the “Millet plus rifle” to fight back, the consequences can be imagined. By hitting the stone with eggs, the reality of a chicken flying egg is shown. We can see that after Lei Jun’s bomb was dropped on the 10th, it will no longer interfere with television. Wang Chuan, the person in charge of the television, represented the company in full; instead, LeTV had numerous CEOs in front of the stage, but none of them could really represent LeTV as the stand, and the looseness of products and services did not even know who was responsible for TV at the moment. Business, resulting in LeTV's incomplete attack.



LeTV had already published many long microblogs on Weibo before the press conference. However, this effect was not good. At the same time, all major LeTV executives spoke. Xiaomi's approach is stupid and naive. We are all expecting. On the 16th, LeTV was able to appear with a reversal. However, my potato chips have been bought. Can you show me this? Such a deadly counterattack is really like a sword hitting cotton. It's superficial. For three questions, Let’s think we are really wrong. We change it again. Our content is that the ecological circle is more than Xiaomi. Our bundle is in fact a gift. Yes, this answer is too pale and too weak to counterattack and fail completely.

Winning or losing does not matter

Not to say that LeTV's counterattack is unsuccessful, it means that Xiaomi is the market leader. What exactly does the two players have to challenge? This is where the problem lies. Let's take a look at Xiaomi’s efforts as a rising star and doing something on the content side. From the surface, Xiaomi pointed out at the “Hai Na Bai Chuan” conference that his own content has been combined with the depth of 100 companies in the market. The development, through multiple platforms for the import and export of content, will increase the content by 80% without violating national laws and regulations. Such promotion is undoubtedly encouraging.

At the same time, Xiaomi also invited the notary office to justify the content and determine how much more content than other manufacturers. This common-sense approach seems to be normal, while raising free content up to 82%, but if you use it will find The content of Xiaomi is pushed forward by hierarchy. At the same time, there are different categories of content in each level. For example, the lowest level of the central and broad galaxy, with the permission of the underlying TV dramas, and the second level is replaced by Mango TV or BesTV. The entrance still has these classifications, and charges are charged on a single piece.



In accordance with this trend, many movies and TV series, nowadays popular must be repetitive purchases, which greatly increase the user's viewing costs, and LeTV's annual fee is different from the practice is more obscure Xiaomi's practice, and will not change Your hand reaches into your pocket, wants to see the latest, you have to save money, and LeTV is open to tell you that we need to charge for viewing. After entering, we can watch it. From this perspective, LeTV has become conscience. Now.



In fact, in any case, the protection and increase of content are varied, and nonsense is justified. However, the provocation of confrontation was banned by the country's No. 181 document. Xiaomi became a deaf student after stepping on the red line. How does the country? Say what I did, and LeTV had to go with the sword and exercise his abilities. All the boats were planted. This gave Xiaomi a chance to counterattack.



It does not matter if it wins or loses, at least in the short term, it gets fired into the sky. LeTV's PR has at least come to an end yesterday. From the perspective of a small scope, Xiaomi has a slight upper hand and LeTV is the one who is the Internet industry. The content of the first name still has the possibility of competition, LeTV is not possible to give up on the Internet in the first echelon of the television circle position, a win or loss does not matter, but the name is invincible, but today saw a piece of fun, Pepsi Competing with Coca-Cola, Coca-Cola disappeared. Jiaduobao and Wang Laoji played and they did not know where to go. The music and millet truss this time, may be injured Meizu.