Smart hardware is the biggest startup hotspot of the year. A large number of hardware geeks have invested in it. Everyone expects to take a share in this unknown and promising field. For these unarmed entrepreneurs, giant companies such as Xiaomi have stood at new heights both in strategic thinking and in product design channel promotion.
When you think it's a business, it's already a free product supplement, but when you want to build a community based on hardware, others already have a strong community. Fortunately, Xiongge feels that because the overall market is still in the early stage, large companies cannot be deployed in all markets, such as personal health, digital medical and other fields.
1, the traditional home appliance home brand layout smart home products into the trend
The traditional manufacturing brand represented by Haier is now in the leading position in China, and its Haier Sea Cube has broken Haier's original industrial model and entered the Internet industry. Since the beginning of the past few years, we have been designing smart homes, and have developed and manufactured new products, such as aldehydes for measuring formaldehyde, smart sockets, air boxes, Haier network boxes with routing and set-top box functions, etc., which not only have the advantage in price. Obviously, but boldly carry out network marketing, open up new marketing channels, and Jingdong, Tmall in-depth cooperation, layout of e-commerce.
2, home smart hardware into just need
Wearable devices are all the rage, and now they are denounced more and more people who don’t understand their needs. The well-known media person Yangshuo has put forward three words “pertussisâ€, “square dance†and “self-portraitâ€, which respectively reflect domestic wearables. The three current status of the device - short life, abuse of social platforms to publish data, lack of interpretation of the collected data. However, they have just played a very good publicity and knowledge popularization for smart homes, especially for security intelligence. In the wearable device experience area of ​​this fair, we are optimistic about several smart cameras and monitoring companies.
Xiongge also learned that in large and medium-sized cities, more and more families are starting to purchase small and light security solutions. In addition, with the decline of air quality, the detection and evolution of air has spawned the urgent need for hardware. At this exhibition, there is an air purification product from Beijing AiMo Moscow.
3, digital medical will become an explosive trend
Professor Kevin Zhu of the University of California in the United States believes that the new era of medical wearable devices have been used in life, such as brain wave detectors worn on the wrist, and blood glucose detectors worn on the waist. According to the research rules, the future wearables are more used in the field of health care, and can form a combination of fashion and technology, and more acceptable to young people. For example, the “Music Test†body temperature sticker launched by Shenzhen Lexe IoT Technology Co., Ltd. is widely used in all aspects of family health. At the exhibition site, a device that provided ear picks attracted the attention and experience of many viewers.
4. Industry development is more subdivided and open
With the upsurge of smart hardware, a large number of entrepreneurs have poured into this new field, some focus on hardware, some focus on software, and the entire ecological chain is gradually taking shape. The remote e-family launched from Shenzhen Wanxing Technology is a company that focuses on the smart home cloud operating system. They hope to serve more hardware companies through their own operating systems and then enter more families.
5. The industry is advancing in constant reflection.
According to the IPC report, the number of global wearable devices will exceed 19 million in 2014, three times that of 2013. From now until 2018, the number of items in the wearable device market will increase by 78.4%. However, it is unavoidable that many intelligent hardware still function for functions, and impose some services such as APP on users. On the one hand, the user's use threshold is increased, and on the other hand, the company's understanding of user needs in the development process is still exposed. Lack of fire. After communicating with many vendors, Xiongge found that most companies do a good job at a certain function point, but users need an integrated solution instead of buying a bunch of products, which is very difficult for small and medium-sized entrepreneurs. .
6, hardware entrepreneurship threshold is getting higher and higher
At present, the products on the market are mainly concentrated on smart devices such as boxes and wearables, such as wearable devices. Most of the products are similar. They are wristband watches, etc. There are some subtle differences in functions, but most of them will be played. Banner promotion such as health tracking, cloud data synchronization, etc.
If there is a difference in products, it is possible to make breakthroughs in the capital market and the sales market. This is already a technical threshold and a marketing threshold. In addition, smart hardware startups are not as good as data, and problems such as creativity, cost control, and combination of software and hardware will be truly placed in front of entrepreneurs. But if these are all ready, in this market where there is still opportunity, the “trend†will be huge.
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