Domestic tablet PCs need to go out of homogenization price war mud

Apple iPad led the Tablet PC boom intensified. Not only did international brands such as Dell, Samsung, LG, and Blackberry continue their success, but also domestic manufacturers rushed into the tablet PC market, hoping to share "Apple" meals. However, an indisputable fact can not be ignored - at present, most of our tablet PC market share is still dominated by big brands such as Apple and Samsung. Given that many domestic brands cannot compete with Apple and other international big brands in terms of technology and hardware, domestically produced tablet PCs can be converted from the content aspect. At the same time, paying attention to the domestic market, taking the localization route, and starting from the needs of local consumers, may be able to make domestic tablet computers find new business opportunities.

In fact, although the domestic brand tablet PC is inferior to Apple, Samsung, but overall, the domestic tablet PC still has a certain brand competitiveness. Lenovo, Newman, and many of the products of the Scorpio have attracted many users.

However, these brands are all homogenized. It is understood that most of the domestically-acquired tablet PCs currently use the Android system. Their appearance, hardware and configuration are basically the same, and product homogeneity is very serious.

In addition to homogenization, the price war for domestically-produced tablets has intensified. In October 2011, Lenovo adjusted the price of the 7-inch Tablet Lenovo LePad A1. The 2GB version is only available for 1,000 yuan and the 16GB version is only sold for 1,399 yuan. This price adjustment by Lenovo immediately triggered an uproar in the market and a series of price wars also started.

In fact, the current global tablet computer market is blowing up the trend of price cuts, and the fuse is always a stylish, high-end image of Apple. For only 3,688 yuan, the iPad2 version of the National Bank will pull prices down to the lowest ever. After the iPad 2 was launched, almost all high-end tablet PCs have at least lowered their prices to a level with the iPad 2, even far below it. After this, the plunge of the HP TouchPad and the substantial price cuts of the BlackBerry PlayBook seem to indicate that a new round of price war is about to begin.

It can be seen that domestically-made tablet PCs seem to have no chance of winning if they continue to go homogenous and price wars. At present, the most important thing is to do a good job of products, improve the user experience and product added value is the top priority.

In addition, domestic brands want to become bigger and stronger in the market, in addition to hardware performance, function, price, but also pay attention to the domestic market, take the localization route, which will become a tablet computer manufacturers from the fierce battle plate An important weapon that stands out from the computer market.

In terms of functions, domestically-produced tablet PCs can create product services that satisfy consumer entertainment and office functions at the same time. For example, for domestic business users, the increasing demand for tablet PCs, and timely addition of elements for business application services in tablet PCs can make products more colorful. A lot. In addition, many localized designs and applications can be added to the Chinese market, such as support for cameras, support for USB interfaces, support for Flash, support for multimedia formats, and support for Chinese handwriting input. It is even possible to develop services with customized features for weather forecasting, catering, KTV entertainment, etc. through the advantages of tablet PCs. These are the opportunities for domestic branded tablet computers.

In China's tablet PC market, domestic users' advantage of domestic brands is their grasp of domestic usage habits and in-depth understanding of their application needs. For domestic brands, if they can play "feature" and "homeland" cards for local users, even if they can't exceed iPads and other well-known foreign brands, they still have a great chance to occupy a place in the market.