Guoxing Optoelectronics (002449), a leading enterprise in the field of LED packaging in mainland China, began to purchase today. According to the company's development strategy, Guoxing Optoelectronics will “based on packaging, strengthen and expand, and timely extend the industrial chain to achieve vertical integrationâ€.
It is reported that Guoxing Optoelectronics has established a joint venture company in Foshan Nanhai by participating in a 15% stake in Xurui Optoelectronics, initially entering the upstream of the LED industry and participating in the R&D and manufacturing of high-power epitaxial wafers and chips. In terms of application products, "the focus is on the development of some general lighting products, and the development of this part has to be further detailed planning." Chairman Wang Haohao said. At the end of 2009, Guoxing Optoelectronics Co., Ltd. has established LED Lighting Division, which is engaged in R&D and production of LED application products such as LED lamps and light source modules. Since then, the development of the vertical integration of Guoxing Optoelectronics has been initially completed.
The products sold by Guoxing Optoelectronics are not directly aimed at consumers, but the downstream customers of the supplied devices are well known. Such as Gree, the United States and so on. It is reported that the devices produced by Guoxing Optoelectronics are sold to display customers, such as the LED screen used by CCTV Spring Festival Evening, as well as some indoor displays of the Expo. In January 2010, Guoxing Optoelectronics successfully won the bid for LED spotlights in the energy-saving lighting products of China Mobile's business halls. The winning bidder for LED spotlights was 31%.
In the field of high technology threshold of LED, why does Guoxing Optoelectronics maintain its competitive advantage? “The competitive advantage of the company lies in the core technology, and the competitive advantage of the core technology lies in the industry leading edge of technology and the continuous innovation ability in the core technology field. Quick response to market demand," said Wang Haohao. The data shows that the research and development expenses of Guoxing Optoelectronics from 2007 to 2009 were 100.457 million yuan, 26.7733 million yuan and 289.824 million yuan respectively, accounting for 2.26%, 4.72% and 4.62% of operating income respectively.
Today, major international manufacturers are taking advantage of technology to lead the development of the LED industry. Wang Haohao said: "Japan Nichia, Toyoda Gosei, American Cree, Lumileds, Germany Osram and other international manufacturers represent the highest level of LED technology." Japanese and American companies are using their innovative advantages in new products and new technologies to engage in high Production of value-added products. The LED industry in Taiwan has risen rapidly in recent years. Its chip production and packaging output account for more than 60% of the world's total, ranking first. The division of labor in the middle and lower reaches of the industries such as Jingdian, Yiguang and Guangbao is clear, and the supply and sales of the industrial chain are stable, especially Package.
Under the impetus of “National Semiconductor Lighting Projectâ€, the upstream, middle and lower reaches of the LED industry in China has also taken shape. However, most of the domestic LED companies are concentrated in the downstream packaging and application products of the industrial chain. Products such as epitaxial wafers and chips still rely mainly on imports.
It is reported that Guoxing Optoelectronics still has some LED chips purchased from abroad. But in recent years, the price of LED chips has fallen sharply. Mainly due to technological advancement and scale of production, on the other hand, the growth rate of chip capacity is greater than the growth rate of demand and also intensified market competition.
“National Star Optoelectronics has made breakthroughs in the main technical aspects. Therefore, there are no significant gaps in the main indicators such as luminous efficiency and color rendering index in the packaging field. However, in terms of reliability and stability of high-end devices, domestic There is still a certain gap between the research on packaging technology and foreign countries, and some key technologies still need to be broken." Director and deputy general manager Yu Binhai said frankly.
Compared with Taiwanese companies paying more attention to the LCD backlight market, Guoxing Optoelectronics has advantages in backlighting and display in the white electricity market, that is, it meets high individual requirements, technical cooperation and after-sales service. At present, Guoxing Optoelectronics pays more attention to the market segment of display screens, and has invested more resources in this segment, and has achieved good results. "In the next step, we will stabilize the market share in the white electricity market and vigorously develop the display market. At the same time, we will pay attention to the general lighting market." Guoxing Optoelectronics has such a layout.
Wang Haohao said that Guoxing Optoelectronics will take into account upstream chip manufacturing technology and downstream application products in a timely manner, carry out technological innovations in the fields of new materials, new structures and new processes, and realize industrialization. On the one hand, it will consolidate and expand the company's advantages in LED device packaging. On the other hand, it prepares the company for technical advancement.
With the rapid expansion of packaging companies and their production capacity in mainland China, the global market share of China's packaging industry has steadily increased in recent years, and is expected to reach 8% in 2010.
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