Panasonic's 2015 LED lighting business target hundreds of billions of yen


Matsushita Electric said it expects the 2015 lighting sales target to be 100 billion yen.

Matsushita Electric has been conducting research on LED lighting since the early 1990s. In 2010, it launched 1,100 LED lighting products. The company aims to achieve 100 billion yen in LED lighting sales in 2015. In order to achieve this goal, in addition to the domestic market in Japan, it has also begun to be oriented to overseas markets, such as Asia and Europe. In addition, in order to reduce the cost of LED lighting manufacturing, its LED chips are currently outsourced, and will be developed in the future, trying to improve the vertical integration of its LED industry chain.

The company's LED lighting technology is built-in automatic dimming sensor, which can reduce the power consumption of LED downlights by 96% compared with traditional incandescent lamps. In addition, the company has also developed the industry's smallest volume of LED downlights, which mainly uses a single LED package component and enhances the heat dissipation design of LED lamps. In order to increase the sales volume of LED lighting, and in April 2010, the price of 68 LED lighting products will be reduced by 10%~30%.

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