If lighting companies want to seize the opportunity to play the brand, 2009 is the biggest opportunity, missed in 2009, at least 10 years, or even 20 years.
The financial crisis has caused a large-scale decline in manufacturing industries dominated by export processing. Therefore, from 2009 onwards, even before 2009, export processing enterprises affected by the financial crisis had to face the choice: either shut down some production lines or even factories. Either hope for the development of the domestic market.
The survival of a simple export-oriented enterprise is simple: as long as the order and production, there is no need for a sales team, no channels, or even a brand. After transforming the domestic market, this type of enterprise has become a “three no enterpriseâ€: no team, no brand, no channel. A few years ago, Shifu was such a "three-nothing enterprise". This type of enterprise can say nothing but productivity. Now whether it is forced to help or actively choose to do the domestic demand market, we must solve the "three no problem." Among them, the channel is the most difficult to take. Channels are not easy to build, and the establishment of channels is often based on brands. In other words, companies must first establish a brand. So the best time to build a brand is coming.
If local companies want to seize the opportunity to play brands, in my opinion, 2009 is the biggest opportunity for more than 10 years. why?
First of all, affected by the financial crisis, export-oriented enterprises to do domestic demand market, 2009 will certainly not start, because building a team, building channels, building brands in accordance with the traditional model to solve the "three no problem" is not a day's work. Some of the enterprises that used to be in the domestic demand market, including those that used to process orders in the past and later also served as domestic markets, were more or less affected by the economic downturn.
Second, most marketing expenditures have a basis for impact? That is, "Your marketing expenditure is more or less than the competition." Usually people think that when the economy is in good condition, people will have money to spend, and marketing investment can only get a return. The marketing person's thinking must avoid entering this state of fallacy. The economic situation is good, or in the peak season of product marketing, enterprises will expand personnel and increase costs, and market competition will become more intense. When the economic situation is not good or in the off-season, if competitors reduce advertising expenses, those enterprises that spend more money on advertising will win more opportunities to be exposed in front of consumers. At this time, a slight fee policy may trigger the dealers. And terminal. This extraordinary time "increase of 10,000 yuan" may become "30,000" and "50,000" after the form is improved. A strong company like Shifu can use "time is not good" to gain more market share. This year's "daring" people will certainly win.
FromCMMO.cn
There are many small and medium-sized enterprises in Guzhen. Although there is no national brand, they have high-quality products and a good regional market. In 2009, such a company is particularly important in order to achieve a “key jump†in the brand. Missed in 2009, it is likely to wait at least 10 years, or even 20 years. The impact of these companies is not cash flow, not a team, not a channel, nor a brand, or "entrepreneur's courage." I dare say that this year's daring people must win.
The reason is very simple. Just like Buffett tells you when others are afraid, you are crazy. When others are crazy, you are afraid. Just like Li Ka-shing, everyone rushes in and you come out. Everyone comes out and you rush in. The theory of Li Ka-shing and Buffett is almost the same.
To run a business, let him rise to a higher level. In the case of accurately judging the economic situation, courage is often the decisive factor. In fact, the difference between the so-called good entrepreneurs and the bad entrepreneurs is to grasp the courage and knowledge of the key period. Those who are good at seizing opportunities are not only high in IQ but also in high emotional intelligence. Therefore, I feel that the basic quality of an entrepreneur is "daring", followed by "knowledge." If you don't know enough, you must be bold.
I think that in this regard, the enterprises in the ancient town can learn from Shifu and Otell, what to learn? Learn to be courageous. I don't think his concept is lacking in the enterprises of Guzhen. I have served four ancient town enterprises. Their successes are that entrepreneurs are both daring and knowledgeable. They are daring and aware. "I thought you are better" is more important than "being really good". The enterprises in Guzhen have done a good job in many fields and many industries. I have always believed that the growth of enterprises in Guzhen is very large, but I think that enterprises in Guzhen must pay attention to the construction of brands. Guzhen enterprises are too pragmatic in business and not reckless. The biggest shortcoming of Guzhen enterprises is too honest in business management. Many ancient town enterprises have done a good job of things, but they neglect the construction of "virtual", neglect the construction of the brand, and underestimate the power of the brand.
Marketing is formed by the illusion that "I think you are better" is more important than "being really good". For example, some of LV's leather bags are not leather, just leather, selling you one or two thousand dollars, what is sold, selling is "virtual", is the brand.
For enterprises, market competition is divided into two levels, one spiritual level and one material level. Enterprises in Guzhen should pay attention to the construction of spiritual level. Consumers not only buy your products, but also buy your brand, or in this way, products are used for exchange, brands are used for communication, and with your heart. Communication on. Shifu's "let energy saving start from LED" is the courage of energy-saving pioneers. "Boldness" is closely related to those who choose this lighting fixture.
Market opportunities are fleeting
Zhejiang Best Nail Industrial Co., Ltd. , https://www.beststaple.com